# ‘Data is’ or ‘data are’? The FT has a comment

- Link: https://fundraising.co.uk/2023/02/14/data-is-or-data-are-ft-has-a-comment/
- Published: 2023-02-14T17:27:11+00:00
- Author: Howard Lake

**“The data is useful” or “the data are useful”. Which would you use? The Financial
Times has just updated its stylebook and changed its mind.**

Is data singular or plural? For a word that fundraisers and marketers use so frequently,
and which lies at the heart of our use of CRMs and our ability to fundraise efficiently,
there is quite some disagreement, or at least a _laissez faire_ attitude.

The answer is that data is plural. One datum, many data. I included _data_ in my
list of [10 Latin words that fundraisers use every day](https://fundraising.co.uk/2014/09/16/10-latin-words-fundraisers-use-every-day/)
in 2014. Given its derivation you could think it is the perfect word for fundraisers:

## Advertisement

> “It comes, so appropriately for fundraisers, from ‘do’ meaning “to give, offer”.
> It is the plural of ‘datum’, meaning ‘something given’.”

So, we _should_ all say “data are useful”.

But that is a minority approach, based on my experience with fundraisers and charity
tech people over some years. I use the singular too. And of course some of us slip
between “is” and “are” depending on the situation or the audience.

## ⏎ Does it really matter?

Does it matter? There’s an argument that precision in communication (and business
communication in particular) does matter. Indeed it would be ironic that when describing
data (which is mostly in a binary state these days) we can be so lax with how we
refer to it.

Is a collection of numerical or textual information a singular whole or the combination
of its multiple parts?

## ⏎ Is you is? Or is you ain’t?

Now the FT has changed its mind and updated its style guide accordingly. (The former
FT Lexicon, its style guide, ceased being shared online in May 2019, so I can’t 
link to it).

> FT style guide change just announced: "data" is now always singular, eg "The data
> shows that" rather than "the data show that".
> A red-letter day. I've been tiresomely
> banging on about this for decades. For anyone opposed, I'd like to know what your
> agendum is.cc [@lionelbarber](https://twitter.com/lionelbarber?ref_src=twsrc%5Etfw)
> — Alan Beattie (@alanbeattie) [February 1, 2023](https://twitter.com/alanbeattie/status/1620777532202291203?ref_src=twsrc%5Etfw)

It is not alone. [The Guardian](https://www.theguardian.com/guardian-observer-style-guide-a)
concurs:

> Guardian style backs it up [pic.twitter.com/aivtBEEMQv](https://t.co/aivtBEEMQv)
> — Rhiannon L Cosslett (@rhiannonlucyc) [February 1, 2023](https://twitter.com/rhiannonlucyc/status/1620902941405360129?ref_src=twsrc%5Etfw)

The Economist takes the same approach too, although with the qualification that 
the writer should use whichever word sounds the more natural. So does [BBC News](https://www.bbc.co.uk/newsstyleguide).

For links to other newspaper style guides, try [Rareformnewmedia.com](https://rareformnewmedia.com/style-guide-roundup-for-journalists/).

UK Fundraising doesn’t have a style guide but we are keen on effective communication.
You could say we are singular about the plurality of words available to us.

Now that has been resolved, how should one pronounce ‘data’…

 * **[Words that help and hinder fundraising efforts on online giving sites revealed](https://fundraising.co.uk/2019/12/10/words-that-help-hinder-fundraising-efforts-on-online-giving-sites-revealed/)(
   10 December 2019)**

## Comments

### By: John Gustafson

- Link: https://fundraising.co.uk/2023/02/14/data-is-or-data-are-ft-has-a-comment/#comment-4428
- Published: 2023-02-17T19:10:20+00:00

Does this mean the word “datum” may no longer be used?

### By: HowardLake

- Link: https://fundraising.co.uk/2023/02/14/data-is-or-data-are-ft-has-a-comment/#comment-4429
- Published: 2023-02-18T05:01:41+00:00

No, I think that word is safe for continued use 🙂 There was no mention of it in
coverage of the FT’s new approach. Long may it be so.