# British Tinnitus Association relaunches as Tinnitus UK

- Link: https://fundraising.co.uk/2023/01/12/british-tinnitus-association-relaunches-as-tinnitus-uk/
- Published: 2023-01-12T09:00:00+00:00
- Author: Melanie May

**As of 10 January**,** the British Tinnitus Association is now Tinnitus UK with
a new name, new website and new chatbot – aimed at tackling the growing number of
people developing the condition.**

The charity had held the same name since launch in 1979. It received a major digital
grant to improve its digital resources to further help those with tinnitus, using
this to create a new and improved website, an enhanced web chat and a tinnitus chatbot.

[Tinnitus UK](http://www.tinnitus.org.uk)‘s chatbot is free and will be available
24 hours a day, 7 days a week, and will guide people with tinnitus to relevant resources
each time they visit the website.

## Advertisement

> We are so excited to tell you that we are now Tinnitus UK! Take a look at our 
> new name, new identity, new website and new chatbot… [https://t.co/cLP0GmHKDz](https://t.co/cLP0GmHKDz)
> [pic.twitter.com/TqfVeywbmh](https://t.co/TqfVeywbmh)
> — Tinnitus UK (@uk_tinnitus) [January 10, 2023](https://twitter.com/uk_tinnitus/status/1612751556834693124?ref_src=twsrc%5Etfw)

Alongside the new name, a refreshed visual identity has been developed, which features
clear bright colours and a soundwave graphic.

![](https://wfay6x.infiniteuploads.cloud/2023/01/BTA2_43.jpg)

Deanne Thomas, CEO of Tinnitus UK said:

> “This new name puts tinnitus first, because taking on tinnitus is the main reason
> we’re here, and we want everyone to know that. Becoming Tinnitus UK will help 
> us reach more people with tinnitus, be more visible and raise more awareness of
> this condition which can have a significant impact on people’s quality of life.
>  
> “Our new website makes it easier for people to navigate, to engage with Tinnitus
> UK and to find areas of support that suits them. The chatbot means that we can
> help people no matter what time of day it is – as we know tinnitus can spike at
> night. Our website integrates with our new CRM (client relationship management)
> system, which will help us to connect with more people with tinnitus than ever
> before!”

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