# Charities sought to join Wayne Hemingway & Maria Chenoweth’s Charity Super.Mkt

- Link: https://fundraising.co.uk/2022/12/13/charities-sought-to-join-wayne-hemingway-maria-chenoweths-charity-super-mkt/
- Published: 2022-12-13T08:30:00+00:00
- Author: Melanie May

**Wayne Hemingway and Maria Chenoweth are looking for more charities to join them
for the launch of Charity Super.Mkt at London’s Brent Cross Shopping Centre in February.**

Over the past year, Hemingway and Chenoweth have been piloting Charity Super.Mkt
with a few charities, which brings them together under one roof to raise funds by
selling second-hand clothing. They provide the destination, location, marketing,
music and customers and charities provide the clothes and staff, with the aim of
making more income for good causes in a sustainably fashionable way.

After securing the ex-Top Shop unit at Brent Cross Shopping Centre, North London
as an initial site the pair are now looking for more charities to join them for 
the launch on 3 February 2023.

## Advertisement

They said:

> “There are many reasons why charity retailers should be standing together. 2022
> saw huge growth in the second-hand clothing sector, including more commercial 
> outlets and dealers of second-hand clothing. From Primark to Selfridges, SuperDry
> to Zara – the greenwashing and press coverage has been endless. Charity retail
> is, and always has been, the best thing since sliced bread. It’s the biggest green,
> circular, sustainable retailer on the British high street, and does really impactful,
> kind things with profits. United we have to claim our title and be the loudest
> circular economy voice!”

Placed opposite Apple and next to John Lewis, the first Charity Super.Mkt physical
store in a shopping centre will be both ‘iconic and ironic’.

[Charity Super.Mkt](https://www.charitysupermkt.com/) at Brent Cross will run for
a six-week period, from mid-January to the end of February. Two weeks of this will
be for setting up, with four weeks of retailing, which should start on 3 February.

Charity retail brands can either have the full four weeks or take a two-week pitch
at the beginning or end of February.

Charities that have been part of the Kings Cross trial are already signed up and
there is space for a further seven. Those interested are asked to contact Wayne 
Hemingway as soon as possible at [in**@****************co.uk](https://fundraising.co.uk/2022/12/13/charities-sought-to-join-wayne-hemingway-maria-chenoweths-charity-super-mkt/in**@****************co.uk).

![Wayne Hemingway and Maria Chenoweth at the launch of Charity Super.Mkt](https://
wfay6x.infiniteuploads.cloud/2023/01/wayne-hemingway-maria-chenowith-charity-super-
mkt.jpeg)

Wayne Hemingway and Maria Chenoweth at the launch of Charity Super.Mkt

## Key details

There is the choice of 1,000 or 2,000 sq. ft of retail space per charity. 

To cover costs, sales are on a 20% turnover rent with no leases to sign, or bills
to pay.

Opening hours are:

 * Monday – Friday: 10am – 8pm
 * Saturday: 9am – 8pm
 * Sunday: 12 noon – 6pm

Hemingway and Chenoweth aim to supplement charity staff with Charity Super.Mkt 
volunteers or staff, and there will be a call out for volunteers.

They will be starting the recruitment process for the Brent Cross Charity Super.
Mkt store manager, and then looking for a manager to manage all of their national
events.

After this, Charity Super.Mkt will go on a national tour of short pop-ups up and
down the country. There will be 12 annual (one per month on payday weekend) events
over two-four days.

## Comments

### By: HowardLake

- Link: https://fundraising.co.uk/2022/12/13/charities-sought-to-join-wayne-hemingway-maria-chenoweths-charity-super-mkt/#comment-4411
- Published: 2023-01-25T11:43:49+00:00

Emmaus UK, Emmaus Greenwich and Emmaus Hertfordshire are joining the Charity Super.
Mkt.

Charlotte Talbott, Chief Executive of Emmaus UK, said: “As soon as we heard about
the Charity Super.Mkt concept we knew that it was a perfect fit for Emmaus and a
great opportunity to showcase sustainable fashion.

Pic: Emmaus Hertfordshire volunteers and companions sort donated clothing for Charity
Super.Mkt

[https://uploads.disquscdn.com/images/be1cc688f6c72cdfeb6d542e37f625998ce673cb7e261cbf19f46e0aaa925e55.jpg](https://uploads.disquscdn.com/images/be1cc688f6c72cdfeb6d542e37f625998ce673cb7e261cbf19f46e0aaa925e55.jpg)