# 6 retailers supporting good causes this Christmas

- Link: https://fundraising.co.uk/2022/12/12/6-retailers-supporting-good-causes-this-christmas/
- Published: 2022-12-12T12:41:58+00:00
- Author: Melanie May

**From John Lewis to H Samuel, here’s how some of the UK’s retailers are supporting
charities over the Christmas period.**

#### John Lewis

John Lewis’s Christmas ad sees sales of some of the items featured in it benefitting
[Action for Children](https://www.actionforchildren.org.uk/) and [Who Cares? Scotland](https://www.whocaresscotland.org/).
This year’s ad was put together with specialist advice from Action for Children 
and Who Cares? Scotland and is intended to raise awareness of those living in and
leaving care over Christmas. A quarter of the value of sales of a special toy bear
and other products, including a skateboard as shown in the ad, will go to charities
Action for Children and Who Cares? Scotland. John Lewis stores will also have “giving
trees” where shoppers can pick up a bauble which enables them to donate £5 to £15
to the causes at the till.

## Advertisement

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 https://www.youtube.com/watch?v=S-vkJYBJhRA

#### Lidl

Lidl’s Christmas ad has a new star this year, Lidl Bear. Instead of selling the 
character in Lidl stores, Lidl Bear has instead been the inspiration for Lidl’s 
Christmas charitable drive; Lidl Bear’s Toy Bank (more on this [here](https://fundraising.co.uk/2022/11/04/lidl-rolls-out-christmas-toy-donation-drive/)),
with, Lidl is asking everyone who can spare any toys this Christmas to donate to
its toy bank by dropping off new and unopened toys and games at their local store.
Toys are being donated via local charities and community groups such as food banks
and community centres.

---

> Look who's joined us this Christmas to help big up our partnership with [@yourlocalpantry](https://twitter.com/yourlocalpantry?ref_src=twsrc%5Etfw)–
> [@itsbigzuu](https://twitter.com/ItsBigZuu?ref_src=twsrc%5Etfw) [#ItsWhatWeDo](https://twitter.com/hashtag/ItsWhatWeDo?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/Ynrf6MbZCX](https://t.co/Ynrf6MbZCX)
> — Co-op (@coopuk) [November 17, 2022](https://twitter.com/coopuk/status/1593208678487842818?ref_src=twsrc%5Etfw)

#### Co-op

Co-op has abandoned its usual multimillion pound Christmas ad this year to focus
on raising awareness of community food initiatives. It has partnered with Your Local
Pantry and is channelling the money into helping it to set up 150 more Pantries 
across the UK over the next three years. See more on this [here](https://fundraising.co.uk/2022/11/17/co-op-swaps-traditional-christmas-ad-for-focus-on-community-led-food-initiative/).

---

#### Boots

Santa’s magical glasses that appear in Boot’s Christmas advert can be bought in 
store for £2, with 50p from each sale donated to [The Prince’s Trust](https://www.princes-trust.org.uk/).

---

> Thanks for the mention on the radio today [@PeterKay_co_uk](https://twitter.com/peterkay_co_uk?ref_src=twsrc%5Etfw),
> nice to hear people were queuing off the motorway, *hopefully* to drop off presents
> for our [#DeliveringJoy](https://twitter.com/hashtag/DeliveringJoy?src=hash&ref_src=twsrc%5Etfw)
> Christmas campaign (and get rugs for their mums' bungalows, obviously!)
> — Dunelm (@DunelmUK) [November 9, 2022](https://twitter.com/DunelmUK/status/1590359606571978754?ref_src=twsrc%5Etfw)

#### Dunelm

For the third Christmas in a row, Dunelm is [Delivering Joy](https://www.dunelm.com/info/delivering-joy)
to people in its local communities who might otherwise go without. Dunelm stores
are partnering with local schools, care homes and refuges and with customers’ help,
are hoping to spread some festive cheer. It has been inviting people to take a tag
from the Delivering Joy tree in their local store. Each one offers an insight into
who’s going to be receiving their gift and they’ll all be local residents. People
were invited to make or buy a gift and were then asked to pop it in an unsealed 
gift bag and take it back into the store by Sunday 11 December. Dunelm will then
deliver the gifts in the run-up to Christmas.

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![](https://wfay6x.infiniteuploads.cloud/2022/12/Screenshot-2022-12-12-at-12.38.17.
png)

Toby & Harriet

#### H. Samuel

Young cancer patient Toby Knight, 5 from Gloucestershire, stars in this year’s national
fundraising campaign from H. Samuel to raise money for young people facing cancer
this Christmas. Every year, the jewellers sell a limited-edition bear to raise money
for [Young Lives vs Cancer](https://www.younglivesvscancer.org.uk/). This year’s
bear, Harriet, is on sale in store and online for £9.99 to help children and young
people, like Toby, this Christmas. 100% of all of the profits from each sale will
be donated to Young Lives vs Cancer. 
