# Fundraising Badge gives public confidence in offering support

- Link: https://fundraising.co.uk/2022/12/08/fundraising-badge-gives-public-confidence-in-offering-support/
- Published: 2022-12-08T08:45:00+00:00
- Author: Melanie May

**Research by the Fundraising Regulator has found** **that people are more confident
about supporting a charity if it displays the Fundraising Badge.**

The survey of 2,200 members of the public was carried out by nfpResearch to help
the [Fundraising Regulator](https://www.fundraisingregulator.org.uk/) gauge recognition
of the badge.

It found that three quarters felt more confident about offering their support when
the badge was displayed.

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 * 61% of respondents would be more likely to think positively of a charity showing
   the Fundraising Badge
 * 73% would be more confident in supporting a charity displaying the badge
 * 51% were more likely to support a charity they had never heard of if it was displaying
   the badge
 * 28% have checked if a charity is registered with the Fundraising Regulator before
   making a donation
 * The survey also measured public awareness of the Fundraising Regulator, finding
   that 20% of those questioned recognised it. This is up from 7% back in 2018/19

The Fundraising Badge is the logo that says ‘registered with Fundraising Regulator’
and is a key part of the Regulator’s safer giving advice for the public. While the
Regulator has been asking people to ‘look for the badge’ for some time, this year
it has used digital marketing to get it in front of more people, including audiences
it might not have engaged with before.