# Idris Elba partners with NFL in support of knife crime charities, & other celeb news

- Link: https://fundraising.co.uk/2022/12/07/idris-elba-partners-with-nfl-in-support-of-knife-crime-charities-other-celeb-news/
- Published: 2022-12-07T08:30:00+00:00
- Author: Melanie May

**From Idris Elba to Gail Porter, and football stars Mason Mount and Peter Crouch–
here’s a round up of how celebrities are supporting good causes.**

![](https://wfay6x.infiniteuploads.cloud/2022/12/dont-stab-your-future-shoes.png)

#### Idris Elba partners with NFL & Aden Durde in support of knife crime charities

Idris Elba and Dallas Cowboys coach Aden Durde have partnered for the NFL’s ‘My 
Cause My Cleats’ Week 13 initiative, spotlighting Elba’s fashion-purpose brand ‘
Don’t Stab Your Future’ (DSYF), which supports charities working to combat knife
crime in the capital.  The duo customised a pair of Nike Air Force One’s with DSYF
graphics. Design details included a list of the 14 London postcodes that have been
affected by knife crime. _Don’t Stab Your Future _is handwritten by Elba with a 
neon graffiti inspired colour pop across the shoe to represent London’s urban landscape.
In a nod to the pair’s British roots the Air Force One logo is customised in the
Union flag colors of red, white and blue. Two pairs of the customised ‘Don’t Stab
Your Future’ Nike Air Force One trainers have been signed by Elba and Durde and 
will be auctioned by NFL Auction, with monies raised donated to [Big Kid Foundation](https://www.bigkidfoundation.org/).

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![](https://wfay6x.infiniteuploads.cloud/2022/12/Stephanie-Hirst.jpg)

#### Stephanie Hurst supports The Sleep Charity pilot programme

TV and radio presenter, Stephanie Hirst is supporting a pilot programme from [The Sleep Charity](https://thesleepcharity.org.uk/)
to tackle sleep poverty in the wake of growing concerns surrounding sleep health.
As an ambassador for the project, Hirst is helping to raise awareness of the issue.
Supported by pilot funding from CareTech Foundation, the project will see The Sleep
Charity campaigning for organisations to donate new items to aid those in need this
winter, and it hopes to expand the programme nationally in the coming months. Silentnight,
Mattress Online, Bensons for Beds and Doncaster Chamber are on board with the charity’s
campaign, providing products and warehouse space. 

---

> Last Friday, we welcomed sports stars, friends of athletics, and special guests
> for the launch of our brand-new charity, The Personal Best Foundation. Find out
> more about the launch dinner and our charity ➡ [https://t.co/YWp6aTKS0o](https://t.co/YWp6aTKS0o)
> [pic.twitter.com/rS7FJgK8TA](https://t.co/rS7FJgK8TA)
> — Personal Best Foundation (@pbestfoundation) [November 23, 2022](https://twitter.com/pbestfoundation/status/1595446303349248000?ref_src=twsrc%5Etfw)

#### Sporting celebrities attend England Athletics foundation launch event

England Athletics recently officially launched its [Personal Best Foundation](https://www.personalbestfoundation.org.uk/)–
a new charity that uses athletics to support disadvantaged children and young people
across England. Olympic and Paralympic athletes Christine Ohuruogu, Kelly Sotherton,
Marilyn Okoro, and Vanessa Wallace were among those attending Drapers’ Hall to celebrate
the launch last month, which helped shine a light on the challenges facing 4million
children across the UK living with inequality and poverty. It was also an opportunity
to hear real-life stories of the Foundation’s trustees and ambassadors, including
former world champion and record-holder Fatima Whitbread. Also in the room were 
members of the record-breaking Team England from the 2022 Birmingham Commonwealth
Games including Tom Bosworth, Emmanuel Oyinbo-Coker, and Abigail Irozuru, as well
as rising stars from Thames Valley Harriers Athletics Club and Track Academy. A 
collection of auction items on the night helped raise more than £20,000 for the 
foundation.

---

> It’s here! 
> Our [@helpfilm101](https://twitter.com/helpfilm101?ref_src=twsrc%5Etfw)
> animation featuring [@Gailporter](https://twitter.com/Gailporter?ref_src=twsrc%5Etfw)
> highlighting why [#storage](https://twitter.com/hashtag/storage?src=hash&ref_src=twsrc%5Etfw)
> is so important for people experiencing homelessness.Follow our [#Everyday](https://twitter.com/hashtag/Everyday?src=hash&ref_src=twsrc%5Etfw)
> campaign, donate via our Crowdfunder or enquire about how you can support on our
> website [#storage](https://twitter.com/hashtag/storage?src=hash&ref_src=twsrc%5Etfw)
> [#animation](https://twitter.com/hashtag/animation?src=hash&ref_src=twsrc%5Etfw)
> [#film](https://twitter.com/hashtag/film?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/jR5NnM45Dg](https://t.co/jR5NnM45Dg)
> — Street Storage (@street_storage) [November 17, 2022](https://twitter.com/street_storage/status/1593179923480444928?ref_src=twsrc%5Etfw)

#### Gail Porter lends voice to Street Storage campaign

[Street Storage](https://www.streetstorage.org/) launched a nationwide appeal last
month to raise awareness of people experiencing homelessness, and to generate more
funds to continue to provide them with free, accessible and safe storage for their
belongings. The appeal, entitled _‘Everyday’, _launched on 17 November, and includes
an animation with a voice over by presenter Gail Porter. Porter wanted to work on
this project because of her own previous struggles with homelessness.

---

> Our incredible patron [@masonmount](https://twitter.com/MasonMount?ref_src=twsrc%5Etfw)
> is raffling away 7 worn and signed items, with all proceeds going to our work 
> supporting seriously ill children and their families. LAST CHANCE TO ENTER: raffle
> closes tomorrow, £1 to enter [https://t.co/RkPKFgr49Q](https://t.co/RkPKFgr49Q)
> [#memorabiliaraffle](https://twitter.com/hashtag/memorabiliaraffle?src=hash&ref_src=twsrc%5Etfw)
> [@eBay_UK](https://twitter.com/eBay_UK?ref_src=twsrc%5Etfw) [pic.twitter.com/MlwUTJQC8Y](https://t.co/MlwUTJQC8Y)
> — Together for Short Lives (@Tog4ShortLives) [December 3, 2022](https://twitter.com/Tog4ShortLives/status/1598996301261131776?ref_src=twsrc%5Etfw)

#### Mason Mount & Peter Crouch partner with eBay for charity raffle

eBay recently partnered with Chelsea midfielder, Mason Mount, and England footballing
legend, Peter Crouch, to launch a charity raffle featuring iconic items of football
memorabilia from the pair’s careers. The raffle ran from 10 November to 5 December,
with all proceeds donated to [Together for Short Lives](https://www.togetherforshortlives.org.uk/)
and [Rays of Sunshine](https://raysofsunshine.org.uk/), It gave fans the chance 
to win their very own piece of football history for £1 – with some items being valued
at around £10,000. Items up for grabs included Peter Crouch’s England 2008/09 shirt,
signed by David Beckham, Ashley Cole, Rio Ferdinand, Wayne Rooney and Steven Gerrard,
and boots that Mason Mount wore in the run to the UEFA Euro 2020 final.

---

> Tomorrow’s Tigers rugs by Peter Doig, Ai Weiwei benefit WWF | Wallpaper [https://t.co/YQ19sZvTQZ](https://t.co/YQ19sZvTQZ)
> — 艾未未 Ai Weiwei (@aiww) [November 15, 2022](https://twitter.com/aiww/status/1592441725431468038?ref_src=twsrc%5Etfw)

#### Artists contribute works to raise funds for tiger conservation

Ai Weiwei, Reena Saini Kallat and Anish Kapoor are among a number of international
artists to have contributed to a selling exhibition raising funds for [WWF’s](https://www.wwf.org.uk/)
tiger conservation work last month. [Tomorrow’s Tigers](https://artforyourworld.wwf.org.uk/tomorrows-tigers/)
took place over the last week of November at Sotheby’s, and featured original tiger
themed rug designs by the artists. The rugs were available to buy through the website
of Art for Your World and Tomorrow’s Tigers was curated by Artwise and produced 
by Christopher Farr.

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