# Half of people more inclined to give at Christmas, despite many feeling worse off - Link: https://fundraising.co.uk/2022/12/07/half-of-people-more-inclined-to-give-at-christmas-despite-many-feeling-worse-off/ - Published: 2022-12-07T10:58:30+00:00 - Author: Melanie May **Half (48%) of people say they are more likely to give at Christmas than during the rest of the year, rising to 69% for Gen Z, according to new research from Enthuse.** Enthuse’s [Donor Pulse Winter 2022](https://enthuse.com/insights/donor-pulse-report-winter-2022/) report also shows that 83% of those who have given in the last three months plan to give at Christmas, although nearly two in five (38%) are not yet fully committed. Money isn’t the only thing people are planning on giving over Christmas however, with 61% of people saying they plan to donate items. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) The percentage of people feeling worse off is around the same as in Enthuse’s last report – marginally down from 64% in Autumn to 63% in Winter. However, this varies depending on household income. 76% of households with an income of £20,000 or less feel worse off, compared to 47% of those with an income of £60,000 or more.  Energy prices come out on top as a reason, with 78% stating this as a concern, and food prices coming a close second at 68%. Rent/mortgage costs are the next biggest concern at 28% – up six percentage points from the Autumn), along with the prospect of recession (also 28%), while the cost of running a car was a concern for 27%.  The level of concern varies by age. Enthuse’s data shows that 55% of Gen Z consider themselves concerned about energy prices for example, compared to 91% of 65-80 year olds. This reverses for rent/mortgage costs with 41% of Gen Z finding this worrying, against 11% of 65-80 year olds and 19% of the 55-64 age group. Commenting on the research, Chester Mojay-Sinclare, Enthuse Founder and CEO, said: > “The economic backdrop remains a difficult one for charities as we close out the > year, with inflation putting a strain on supporter’s bank accounts. The good news > is that Christmas remains a charitable time of year, and a high percentage of > people intend to donate to good causes.” >   > “Engaging with under 40s will be important this Christmas, as the data tells us > that they’re particularly generous at this time of year. Convincing younger and > drifting donors to donate to your cause will have a tangible impact on the success > of your festive fundraising season.” Other key findings: * 75% of the public have donated in the last quarter   * 80% of under 40s gave, with Millennials the most generous at 81% * 72% of over 40s gave with Gen X the most generous at 74% * Online is the preferred way to give, with 46% of the public having given that way in the last three months * 32% of donors are giving to three or more causes * 15% of regular donors are planning to increase the amount they give each month– but 16% are planning to either cancel or reduce the amount they give * **[Almost 4mn less gave to charity in November](https://fundraising.co.uk/2022/12/20/almost-4mn-less-gave-to-charity-in-november/)**( 20 December 2022) * **[More work needed to encourage giving to local causes, report finds](https://fundraising.co.uk/2024/02/07/more-work-needed-to-encourage-giving-to-local-causes-report-finds/)**( 7 February 2024) * **[Research pinpoints Plymouth as UK’s most generous area](https://fundraising.co.uk/2024/11/15/research-pinpoints-plymouth-as-uks-most-generous-area/)**( 15 November 2024)