# Royal British Legion partners with ThinkDonate for 2022 Poppy Appeal

- Link: https://fundraising.co.uk/2022/11/01/royal-british-legion-partners-with-thinkdonate-for-2022-poppy-appeal/
- Published: 2022-11-01T13:13:12+00:00
- Author: Melanie May

**The Royal British Legion is using one of ThinkDonate’s social media fundraising
products, #Donate, to help it fundraise in its Twitter feed, encouraging supporters
to donate in the moment against a specific Poppy Appeal campaign hashtag, #PoppyDonate.**

This year, the [Royal British Legion](https://www.britishlegion.org.uk/)’s Poppy
Appeal is focusing on how wearing your poppy shows you care – and how it will help
the Legion to continue its work supporting the Armed Forces.

> Support the Royal British Legion's Poppy Appeal this year. 
> Help us continue our
> vital work supporting the Armed Forces community by replying to any of our tweets
> with [#PoppyDonate](https://twitter.com/hashtag/PoppyDonate?src=hash&ref_src=twsrc%5Etfw)
> to make a donation.Registered Charity No. 219279 [pic.twitter.com/K9OAOEQ00X](https://t.co/K9OAOEQ00X)
> 
> ## Advertisement
> 
> — Royal British Legion (@PoppyLegion) [October 27, 2022](https://twitter.com/PoppyLegion/status/1585630006931525633?ref_src=twsrc%5Etfw)

Andy Hill, Digital Acquisition Manager at the Royal British Legion said:

> “We’re excited to be partnering with ThinkDonate and using their #Donate product
> on Twitter to engage our online community and encourage them to give in the moment
> with a #. We want to make donating as simple as possible by weaving opportunities
> to donate through platforms that supporters are already familiar with.”

[ThinkDonate](http://www.thinkdonate.com), which launched in March this year, is
a social media fundraising platform that gives charities simple and free tools to
help supporters donate ‘in the moment’ on social and online.

Its Founder Johnny Pitt, commented:

> “The Poppy Appeal is a revered moment in the fundraising calendar, like no other.
> We’re immensely proud to be supporting the Legion to reach new generations of 
> supporters, as well as excite existing ones.”

This year’s Poppy Appeal launched on 27 October. The Legion’s London Poppy Day takes
place this week, on 3 November. Last month the charity reported that it would be
cancelling the event, from which it hopes to raise £1mn, due to a planned rail strike.
In response to this news, the strike has now been moved to 9 November, enabling 
London Poppy Day to go ahead. Today (1 November) is Leeds Poppy Day, and Cardiff
Poppy Day took place on 29 October.

> Join us tomorrow for Cardiff Poppy Day! Our Poppy Appeal collectors and volunteers,
> including serving personnel, will be out and about raising money for the Royal
> British Legion's [#PoppyAppeal](https://twitter.com/hashtag/PoppyAppeal?src=hash&ref_src=twsrc%5Etfw).
> Please come and show your support. Your poppy shows you care ❤️ [pic.twitter.com/KCxUHgBSIh](https://t.co/KCxUHgBSIh)
> — Royal British Legion (@PoppyLegion) [October 28, 2022](https://twitter.com/PoppyLegion/status/1585994801672880128?ref_src=twsrc%5Etfw)

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