# McDonald’s raises £1.2mn for BBC Children in Need & other corporate partnership news

- Link: https://fundraising.co.uk/2022/10/24/mcdonalds-raises-1-2mn-for-bbc-children-in-need-other-corporate-partnership-news/
- Published: 2022-10-24T09:12:00+01:00
- Author: Melanie May

**McDonald’s raised the money during year one of its three-year partnership with
the charity. Other partnerships in this round up include B&Q’s with IKEA, OVO Energy’s
with The Conservation Volunteers, and Primark’s with CHAS.**

![](https://wfay6x.infiniteuploads.cloud/2022/10/McDonalds-Ambassador-Lawrence-Okolie-
visits-a-project-receiving-funding.jpeg)

McDonald’s Ambassador Lawrence Okolie visits Carney’s Community – a project that
has received BBC Children in Need funding

#### McDonald’s & BBC Children in Need

After the first year of their five-year partnership, [BBC Children in Need](https://www.bbcchildreninneed.co.uk/)
and McDonalds have announced that £1.2mn has been raised to support 11,500 children
and young people across the UK. The McDonald’s funding will go directly to 60 community
projects, which are delivering a variety of youth activities that help prevent young
people being held back in life. The first year of the partnership has also delivered
a pilot of the new Community Connections programme, which has been establishing 
relationships between projects funded by BBC Children in Need and local McDonald’s
restaurants.  Over 70 connections have been made to date, helping youth workers 
across the UK engage with young people outside of the traditional settings. In August,
McDonald’s also enabled customers to donate their MyMcDonald’s rewards points to
the charity, with more than 6.5m points donated to BBC Children in Need in two months.

## Advertisement

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![](https://wfay6x.infiniteuploads.cloud/2022/10/2019-11-23-TCV-60th-Anniversary-
Tree-Planting-70.jpg)

#### OVO Energy & The Conservation Volunteers

OVO Energy and [The Conservation Volunteers](https://www.tcv.org.uk/) have distributed
50,000 packs of UK native trees to grow in the UK. The Conservation Volunteers’ 
I Dig Trees community tree planting scheme is a partnership programme helping to
deliver OVO Energy’s Planting Promise; planting 1 million trees each year around
the UK on behalf of their customers. Over 2 million trees have been planted on publicly
accessible land, with a further 1 million trees now [available to communities, for free](https://www.tcv.org.uk/communities/i-dig-trees/).
Community volunteers have been getting stuck in with this tree-planting mission,
covering 17.4 million square meters so far.

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![](https://wfay6x.infiniteuploads.cloud/2022/10/TheAccessGroup_Natalie.jpeg)

#### Parkinson’s UK & The Access Group

The Access Group has announced [Parkinson’s UK](https://www.parkinsons.org.uk/) 
as its Charity of the Year. Over the last three years, Access has increased its 
employee fundraising total by 775% while supporting charities that have a strong
emotional connection with a member of staff, through support they or a close relative
have received from the charity. Fraser Graham and Natalie Giles-Grant (pictured)
from Access nominated Parkinson’s UK to be Charity of the Year as they both have
family members with the condition.

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> Everyone deserves a place to call home. That’s why IKEA and [@shelter](https://twitter.com/Shelter?ref_src=twsrc%5Etfw)
> have joined forces to defend the one thing we value the most: home. To read more
> about our new charity partnership, visit [https://t.co/eo0nCFjGL7](https://t.co/eo0nCFjGL7)
> [pic.twitter.com/6huzQqSqD6](https://t.co/6huzQqSqD6)
> — IKEA UK (@IKEAUK) [October 17, 2022](https://twitter.com/IKEAUK/status/1581961947733336064?ref_src=twsrc%5Etfw)

#### IKEA & Shelter

IKEA has announced a new long-term partnership with [Shelter](https://www.shelter.org.uk/).
The two will launch a series of initiatives to help those affected by the housing
emergency in IKEA’s local communities and beyond, aiming to increase access to support
and opportunities. From early 2023, IKEA and Shelter will train co-workers to become‘
Life at Home Experts’ and help people in precarious housing situations to understand
their rights and keep their homes. This is the first time Shelter has trialled the‘
Life at Home Experts’ initiative with any partner, which will see co-workers trained
by the charity to understand local and national housing issues and rights. IKEA 
will also fund Housing Rights Workers, who will be based in Shelter advice hubs.
A flagship three-year research project is also launching, following the journeys
of families living in social housing. The findings will help to inform the focuses
needed for the partnership, and call on the government to deliver systemic change.

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![](https://wfay6x.infiniteuploads.cloud/2022/10/unnamed-10.jpg)

#### The Myton Hospices & CEWE

Photo printing company CEWE has announced [The Myton Hospices](https://www.mytonhospice.org/)
as its charity of the year. Throughout the year, CEWE will take part in various 
events to fundraise for the charity, and recently took part in its first fundraiser
which saw families complete a 5K fun run through an inflatable obstacle course. 
Team members from the human resources, production, sales and marketing departments
took part in the race alongside members of the local community. In total, CEWE raised
£400 for the charity. Over the next couple of months, CEWE has planned multiple 
bake sales to raise money and will also be sponsoring the Firewalk on 6 November
at Warwick Myton Hospice, which has a fundraising target of £20,000.

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![](https://wfay6x.infiniteuploads.cloud/2022/10/HomeServe_Lineham-Farm.jpeg)

HomeServe Installations team at a recent volunteer day to Lineham Farm

#### Leeds Children’s Charity at Lineham Farm & HomeServe Installations

Leeds-based HomeServe Installations has launched a new partnership with a local 
charity providing experiences for disadvantaged children. The move to appoint [Leeds Children’s Charity at Lineham Farm](https://www.leedschildrenscharity.org.uk/)
as a regional charity partner is part of HomeServe UK’s company-wide ‘Home is Where
the Heart is’ campaign. Staff at the business’s Leeds-based office, most of whom
are from the region, chose Lineham Farm after supporting its Christmas gift appeal
throughout COVID. Since then, ten team members have volunteered at the farm, carrying
out gardening and general maintenance as well as discussing future opportunities
for support. Moving forward, the partnership will involve further volunteering and
other forms of support, including donations.  The move comes as part of HomeServe
UK’s wider Corporate Social Responsibility strategy, launched earlier this year.

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![](https://wfay6x.infiniteuploads.cloud/2022/10/Primark-staff-doing-Kiltwalk-for-
CHAS.png)

Primark staff doing the Kiltwalk for CHAS

#### Primark & CHAS

[Children’s Hospices Across Scotland](https://www.chas.org.uk/) (CHAS) has thanked
charity partner Primark for its ongoing support after the company’s bag levy donations
reached the £2 million mark. The retailer, which has supported CHAS since 2015 and
throughout the Covid pandemic, has donated more than £375,000 this year alone through
its bag levy initiative. Colleagues from stores across Scotland have also raised
thousands for the charity through various fundraising ventures such as this year’s
Glasgow Kiltwalk which alone raised £12,000.

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![](https://wfay6x.infiniteuploads.cloud/2022/10/image001-4.jpg)

#### B&Q & Shelter

Earlier this month, B&Q stores nationwide took part in a charity fundraiser for 
[Shelter](https://www.shelter.org.uk/) with customers, colleagues and B&Q donating
a combined total of more than £220k to the charity, with the business aiming to 
raise one million pounds by January, the end of its financial year. B&Q colleagues
took part in a variety of activities to raise awareness throughout the weekend, 
be it DIY Dancefloors or bake sales, bringing together customers and the local community
in fundraising efforts, all in the spirit of this year’s ‘popstar’ theme. On top
of the nationwide efforts to raise money, B&Q’s Customer & Digital Director, Paddy
Earnshaw, led fundraising efforts at the B&Q’s headquarters in Southampton with 
a mammoth 24-hour dance-a-thon, cheered on by his colleagues and Shelter representatives.
