# Finisterre Founder shares story behind brand’s support of RNLI

- Link: https://fundraising.co.uk/2022/09/27/finisterre-founder-shares-story-behind-brands-support-of-rnli/
- Published: 2022-09-27T13:35:35+01:00
- Author: Melanie May

**Finisterre Founder Tom Kay has shared the story behind the brand’s collaboration
with RNLI, which sees 10% of every sale from the RNLI + Finisterre collection go
to support the charity’s work.**

In an [interview on the Finisterre site](https://finisterre.com/blogs/broadcast/commitment-to-the-coast-tom-kay),
Kay explains how he has been in and around coastal communities most of his life,
and has always been aware of the [RNLI](https://rnli.org/), with signing up as a
volunteer something he had wanted to do. He has now been a volunteer at the St Agnes
Lifeboat Station for 18 years, since moving there and starting Finisterre, and is
currently a helm.

## Advertisement

In the piece, he explains the [brand collaboration](https://finisterre.com/collections/rnli-x-finisterre)–
a cobranded clothing line – saying:

> “There’s great common ground between the volunteer ethos and 200 years of history
> and heritage that the RNLI has, and the innovation and storytelling that Finisterre
> brings with our romance, sustainability and fabric knowledge.”

[https://source.rnli.org.uk/m/1112b36ff94fac/197CBEB2-Finisterre-Tom-Kay.mp4](https://source.rnli.org.uk/m/1112b36ff94fac/197CBEB2-Finisterre-Tom-Kay.mp4)

The strapline of the campaign is: ‘With Courage, Nothing is Impossible’ – the motto
of the RNLI when it was founded by Sir William Hillary – and an ethos that Kay says
exists today as much as it did 200 years ago.

Finisterre likes to do collaborations with brands and charities where there’s a 
shared ethos. Kay adds:

> “I can’t really think of a better partner; with a shared love and respect for 
> the sea that is deeply ingrained into both Finisterre and the RNLI.”