# Only 6% of organisations think leaders prioritise data & know how to use it, report finds

- Link: https://fundraising.co.uk/2022/09/15/only-6-of-organisations-think-leaders-prioritise-data-know-how-to-use-it-report-finds/
- Published: 2022-09-15T08:49:01+01:00
- Author: Melanie May

**While almost all organisations say their leadership think data is important, 53%
say that no one at this level has data analytics expertise. In addition, only 6%
think leaders prioritise data as a vital resource and understand how to use it, 
according to a new report.**

The report, _[State of the Sector Data Maturity Report 2021](https://www.dataorchard.org.uk/data-maturity-nfp-sector-2021-report)_,
is based on analysis of last year’s responses to Data Orchard’s [Data Maturity Assessment.](https://www.dataorchard.org.uk/data-maturity-assessment-tool)

Designed for the not-for-profit sector, and completed by almost 1,000 users in 2021,
the tool measures organisational data maturity on a five-stage journey. This progresses
from ‘Unaware’ through to ‘Mastering’ across seven key themes: Uses, Data, Analysis,
Leadership, Culture, Tools, and Skills. 

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Over half (53%) of those surveyed say that there is no one with data analytics expertise
within their leadership, with 63% of those surveyed saying their leadership is not
convinced about data’s value. Only 6% say their leadership plans and prioritises
data as a vital resource and understands how to use it to improve what the organisation
does.

In fact, the report reveals, only 2% of respondents say their leadership uses data
to inform decisions. 63% say their leadership is not convinced about its value and
9% say leadership don’t use data for decision making at all. Only a quarter feel
leaders invest enough in data related resources: people, skills, learning and tools.

#### How organisations are using data

Just under half say their organisations analyse data in meaningful and useful ways
although staff report that on average, 46% of their time goes into collecting, managing,
and reporting data.

The report shows that:

 * Most organisations (91%) are doing basic counts and charts
 * 40% are still moderately or extensively using paper forms and questionnaires 
   to collect data. Analysis of historic data is widespread with 88% using descriptive
   analysis to summarise averages and past trends
 * Deeper analysis around causes, patterns, differences, and correlations is used
   by 54%
 * More advanced predictive and prescriptive types of analytics are less common,
   used by 29% and 22% respectively
 * Less than a third say they use data to explore and test assumptions about the
   difference their organisation makes or run pilots or trials to explore how best
   to act in the future
 * More than a quarter say they either don’t bring their data together at all or
   that people verbally report on it
 * Most commonly, data is manually collated in reports from different sources (43%),
   with around 1 in 20 doing this in a fully automated way

#### Organisational culture makes the difference

The report also found that the main theme that unites organisations with a strong
level of data maturity is a culture that encourages innovation, a team approach 
and openness.

Sian Basker, Data Orchard’s Co-Chief Executive and author of the report, commented:

> “There’s a tendency to think about the need for more digital tools to help the
> sector make the most of its data, and certainly there’s lots to do. But actually
> it seems to be culture that’s the real influencing factor. Our analysis this year
> was able to show strong positive correlation between the culture of an organisation
> and its data maturity. Whereas scoring highly for the tools theme had much less
> of an impact.”
>  
> “As data maturity advances, organisations do invest more time in data, but proportionally,
> the rewards and benefits grow at a much faster rate. For example, compared to 
> an organisation at ‘Learning’ stage, a ‘Developing’ organisation increases its
> average time spent on data by 7%, but increases its ability to use data to evidence
> the need and problems they are addressing by almost 30%.”

Data Orchard is calling on policy makers, leaders, and decision makers with an interest
in strengthening the sector to invest more in building the knowledge and skills 
to advance data maturity, and for more data career and learning pathways in education
and training spheres, and a greater awareness of the importance of organisational
data maturity within third sector leadership.