# Remember A Charity Week returns with backing from Janet Ellis & Len Goodman

- Link: https://fundraising.co.uk/2022/09/05/remember-a-charity-week-returns-with-backing-from-janet-ellis-len-goodman/
- Published: 2022-09-05T09:15:00+01:00
- Author: Melanie May

**Remember A Charity Week is back this week, with new promotional resources, celebrity
backing from Janet Ellis and Len Goodman, and the aim of boosting and growing legacy
giving in the UK.**

Running from 5-11 September, this year’s campaign includes a series of ‘How-to’ 
videos presented by TV’s Janet Ellis, a digital campaign inspired by a 70s science
show, personalised assets and tools for charities, and a promotional toolkit for
legal professionals.

The UK’s annual public awareness campaign, Remember A Charity Week sees 200 charities
working together to inspire gifts in wills, supported by the consortium’s network
of legal partners, solicitors and will-writers.

## Advertisement

In its run-up, member charities were provided with personalised promotional assets
help inspire their supporters and internal teams. The materials complement the [‘Will you?’ campaign video](https://fundraising.co.uk/2022/08/22/video-campaign-launches-ahead-of-remember-a-charity-week/),
which shines a light on the impact of legacy giving, asking the audience ‘will you
make a difference by leaving a gift in your Will?’ 

![](https://wfay6x.infiniteuploads.cloud/2022/09/RAC-RAC-Week.jpg)

The campaign also sees the launch of five ‘How-to’ videos presented by former Blue
Peter presenter, writer and actress, Janet Ellis. The series of bite-size videos
tackles frequently asked questions that the public may have around wills, to help
increase understanding of gifts in wills and drive traffic to the Remember A Charity
website.

Ellis commented:

> “Remember A Charity Week is a great opportunity to recognise the incredible work
> carried out by our charities across the country, and encourage people to support
> them by leaving a gift in their Will. I have enjoyed making these videos and hope
> they help reassure, educate and inspire the public to leave a gift to a charity
> that is meaningful to them in their Will.”

The digital campaign will run all year round. Multichannel, it will see a series
of films, teasers, GIFS and images encourage more of the will-writing public to 
visit the [Remember A Charity](https://www.rememberacharity.org.uk/) website and
engage with its charity members and legal supporters. 

Lucinda Frostick, Director of Remember A Charity, added:

> “Remember A Charity Week is a fantastic opportunity for the sector to come together
> and celebrate the impact of gifts in Wills. The nation’s appetite for legacy giving
> continues to grow, and this income will be all the more important in the years
> ahead. But there’s still work to do, and this year’s campaign is a great opportunity
> to shine a light on legacies and inspire more people to consider leaving a gift
> in their Will to grow the legacy market. Together we can do what no charity can
> do alone.”

This campaign is supported for the fifth-year running by Len Goodman, celebrity 
head judge from Dancing with the Stars who will be championing the campaign across
media interviews.