# Data & tech leaders unite to launch first aid appeal for Ukraine

- Link: https://fundraising.co.uk/2022/07/21/data-tech-leaders-unite-to-launch-first-aid-appeal-for-ukraine/
- Published: 2022-07-21T09:05:00+01:00
- Author: Melanie May

**Global data and tech leaders have come together in a new initiative to secure 
medical kits for Ukraine.**

The newly formed [Data and Tech Aid (D.A.T.A](https://dataandtechaid.com/).) has
pledged to buy 10,000 medical kits in six weeks for civilians at war in Ukraine 
for its charity partner, the [KSE (Kyiv School of Economics) Foundation](https://kse.ua/we-save-lives/?__cf_chl_tk=m3Q9OqymbA9Es0vZrbgsq7Kp8sn22hwROJdwyXXsf5Y-1657786459-0-gaNycGzNCGU).
The move comes in response to the need for kits to stop blood loss caused by shrapnel
wounds – the biggest danger to life in Ukraine. The country’s Ministry of Health
has confirmed to KSE that some 300,000 kits are needed.

With each kit costing $100, D.A.T.A. is seeking to raise $1 million and is calling
for personal and corporate [donations](https://dataandtechaid.com/how-to-donate/)
to help it achieve its goal.

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Formed in April 2022, the D.A.T.A committee of founder members is led by Rob Howes,
a Senior VP at enterprise data management company, Collibra, and founder of the 
500,000 member Data Community Group; and Lucy Allen, CEO at Challenge Marketing.
Other members include Peter Grindrod, CBE from University of Oxford; Peter Jackson,
CDO at Carruthers and Jackson; Barry Panayi, CDO at John Lewis; and John Bottega,
President of the EDM Council.

D.A.T.A founder Howes explained:

> “We’ve all been moved by the crisis in Ukraine and wondering how to help. The 
> energy and support we’ve had from the global data and tech community towards this
> effort has been overwhelming. We’re very proud today to publicly launch D.A.T.
> A and show what can be achieved when we come together as a community with a common
> purpose.”

Tymofiy Mylovanov, President of KSE and former Minister of Economic Development,
Trade and Agriculture of Ukraine, said:

> “KSE Foundation is focused on providing humanitarian aid to everyone who is suffering
> from Russian aggression. Saving the lives of Ukrainian civilians in times of war
> is our main goal. We have provided more than 60,000 first-aid kits for rescue 
> teams. One kit saves 1 life and costs $100. Now we have set a new ambitious goal
> cooperation with the Data And Aid Tech (D.A.T.A.): to fund 10,000 medical kits
> worth $1mn. I ask everyone who empathises with Ukraine to support us. Saving the
> lives of our citizens is the best investment in the bright future of our country.”