# GOBEL awarded patent on predictive modelling tech for healthcare fundraising

- Link: https://fundraising.co.uk/2022/07/15/gobel-awarded-patent-on-predictive-modelling-tech-for-healthcare-fundraising/
- Published: 2022-07-15T10:00:00+01:00
- Author: Melanie May

**GOBEL, provider of consulting and technology for healthcare philanthropy, has 
been awarded a patent on its Gratitude to Give™ (G2G) predictive modelling technology,
which, it says, is 4-5 times more likely to forecast who will give as traditional
wealth screening models.**

G2G is the first AI-fundraising model that identifies signs of gratitude by analysing
affinity and experiential data rather than just wealth data. It provides direct 
visibility into a patient’s unique experience and uses big data sets to determine
likelihood to give. Results are presented in one platform that offers multiple views
so users can identify the best prospects for high wealth and high gratitude.

According to [GOBEL](https://gobelgroup.com/), the technology helps healthcare clients
like hospitals, hospices and academic research institutes raise more money by predicting
and segmenting patient population, identify the best prospects for annual, planned
and major gift prospects, and create the highest ROI by pinpointing best prospects.

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Chad Gobel, GOBEL founder and CEO commented:

> “We are delighted the U.S. Government has recognised our breakthrough methodology
> and technology and awarded GOBEL with a patent. With this technology we will be
> able to help our clients generate the most revenue in the least amount of time.”

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