# Amazon to double AmazonSmile donations this Prime Day

- Link: https://fundraising.co.uk/2022/07/07/amazon-to-double-amazonsmile-donations-this-prime-day/
- Published: 2022-07-07T09:00:00+01:00
- Author: Melanie May

**Amazon has announced that it will double donations through AmazonSmile for purchases
made throughout the two-day shopping Prime Day event between 12 and 13 July.**

This applies to purchases made at [smile.amazon.co.uk](http://smile.amazon.co.uk/)
or with AmazonSmile turned on in the Amazon App. Eligible purchases will generate
a double donation of 1% to a customer’s chosen charity.

John Boumphrey, Country Manager, Amazon UK said:

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> “We’ve made sure Prime Day has something for everyone – great savings for Prime
> customers, supporting the 65,000 UK small businesses that sell on Amazon, and 
> now doubling the donations for more than 45,000 UK charities that customers can
> choose to support through AmazonSmile.”
>  
> “On 12 and 13 July, it’s easy for all customers to use AmazonSmile while shopping
> online at smile.amazon.co.uk or by turning AmazonSmile on in the Amazon app. You
> shop, and Amazon donates 1% from the net purchase price to a customer’s chosen
> charity. These double donations will help contribute to the more than £15 million
> donated through AmazonSmile already.”

This Prime Day will see deals across nearly every category, including higher price
items such as up to 50% on select headphones from Beats, Sony, and JBL; 35% on smartphones
and wearables from Apple, Samsung, Garmin, Xiaomi and more; 30% on e-bikes, Segways,
scooters, and select PC devices; up to 30% on cameras, drones, action cameras, printers
and accessories from DJI, Sony, Nikon, and up to 30% on large appliances from brands
including Bosch, Candy, and Samsung, and small kitchen appliances, including Panasonic
and Toshiba. There will also be deals on its own devices.

AmazonSmile usually donated 0.5% of eligible purchases to the charity of the customer’s
choice. Some charities of course [receive a lot more than others](https://fundraising.co.uk/2020/06/29/how-much-do-uk-charities-receive-from-amazon-smile/),
but in the UK, as of June 2022, charities had received a total of £15,693,414.94
since it launched. Worldwide, Amazon says charities have received £300,496,168.00.

 * **[How much do UK charities receive from AmazonSmile?](https://fundraising.co.uk/2020/06/29/how-much-do-uk-charities-receive-from-amazon-smile/)(
   29 June 2020)**
 * **[2000 UK charities now live on AmazonSmile](https://fundraising.co.uk/2018/03/15/2000-uk-charities-now-live-amazonsmile/)(
   15 March 2018)**
 * **[AmazonSmile lets UK shoppers donate to charity as they shop](https://fundraising.co.uk/2017/11/10/amazonsmile-lets-uk-shoppers-donate-charity-shop/)(
   10 November 2017)**