# Remember A Charity appoints Lucinda Frostick as Director

- Link: https://fundraising.co.uk/2022/06/09/remember-a-charity-appoints-lucinda-frostick-as-director/
- Published: 2022-06-09T13:24:33+01:00
- Author: Melanie May

**Remember A Charity has today announced the appointment of Lucinda Frostick as 
its new Director, replacing Rob Cope, who steps down after 12 years at the helm.**

![](https://wfay6x.infiniteuploads.cloud/2022/06/Lucinda_Frostick_Crop.jpg)

Frostick takes up the post on 13 June, with Rob Cope moving to a new role at the
Chartered Institute of Fundraising (CIoF), as Executive Director of Membership and
Charitable Giving. 

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Commenting on her appointment, Rob Cope said:

> “Lucinda brings with her a huge amount of communications, PR, campaign and legacy
> sector experience, which will be invaluable in growing legacy giving further and
> leading Remember A Charity’s new strategic plan. I’m so pleased to be passing 
> the baton to someone who is so passionate about legacies and the massive impact
> this type of giving can have for charities.”

Since 2008, Frostick has been an Associate Director at Turner PR, a specialist trade
PR and communications agency for the charity sector, where she managed accounts 
for sector bodies and campaigns including [Remember A Charity](https://www.rememberacharity.org.uk/)
and the European Fundraising Association. Prior to this, she was Head of Communications
at the CIoF (then the Institute of Fundraising) and Communications Manager at The
Giving Campaign. 

Frostick commented: 

> _“_For more than 20 years, charities have worked together – through Remember A
> Charity – to protect and grow legacy giving. The dial has shifted hugely over 
> that time with more dialogue around legacies, greater understanding of their importance
> and, critically, more gifts reaching more good causes.
>  
> “The campaign really is a fantastic example of what can be achieved through sector
> collaboration and I can’t wait to join the team, working with members and partners
> in our shared mission of normalising such a vital form of giving.”

Allan Freeman, chair of Remember A Charity also commented, saying:

> “Rob has been instrumental in the campaign, he has truly transformed it into what
> it is today with the support of 200 charity members and almost one in five people
> in the UK are leaving a gift to charity in their Will. We thank him sincerely 
> and wish him the best in his new role.
>  
> “As we enter a new strategic phase, Remember A Charity is stepping up in terms
> of how we reach consumers all-year-round, working closely with financial advisers
> and on Will-writing guidance. We’re at the cusp of the biggest intergenerational
> wealth transfer of all time, which will provide a golden opportunity for legacy
> giving, so it was vital that we appointed someone with strong communications experience
> as well as a robust understanding of the legacy field, who can build on our existing
> work.”