# Remember A Charity offers customisable legacy assets in run up to September campaign

- Link: https://fundraising.co.uk/2022/05/27/remember-a-charity-offers-customisable-legacy-assets-in-run-up-to-september-campaign/
- Published: 2022-05-27T09:00:00+01:00
- Author: Melanie May

**With the annual Remember A Charity Week coming up in September, Remember A Charity
is encouraging charities to take advantage of its customisable legacy assets.**

While the promotional assets are available for use by members all-year-round, charities
have until 22 July to customise them. Charities that aren’t already members are 
invited to join so they too can use these assets and join in September’s campaign.

While the consortium’s consumer campaigns to grow gifts in Wills run throughout 
the year, activity peaks during Remember A Charity Week (5-11 September 2022). The
campaign’s partners, which include a network of over 800 solicitors and Will-writers,
help to promote it. 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Charities within the consortium have the opportunity to use [Remember A Charity](https://www.rememberacharity.org.uk/)’
s digital platform,[ launched last year](https://fundraising.co.uk/2021/07/20/remember-a-charity-launches-platform-for-customisable-legacy-promotion-materials/),
to upload their own messaging, imagery, branding, QR code, web address and more.
From there, they can order a suite of promotional assets including animated banners,
social posts (both static and animated), bookmarks and posters, which can be used
across a range of channels. 

![A legacy fundraising banner from the Elizabeth Foundation with a mother and a 
baby, who is wearing a hearing aid ](https://wfay6x.infiniteuploads.cloud/2022/05/
image-3.png)

Rob Cope, Director of Remember A Charity, said: 

> “The more charities that come together and use this opportunity to shine a light
> on the importance of legacies for good causes, the more noise we can make and 
> the more we can get people thinking about leaving a gift in their Will.”
>  
> “Giving charities their own personalised assets means they can start their own
> legacy conversations with supporters throughout the year. This dialogue can be
> crucial, not only in building awareness around gifts in Wills, but in helping 
> to break down some of the myths around gift size and flexibility, and inspiring
> supporters to take action.”

Julie Hughes, Chief Executive at The Elizabeth Foundation, added: 

> “Legacies are a crucial source of income for the survival of The Elizabeth Foundation.
> A personalised campaign brings to life the needs of our beneficiaries and the 
> importance of the work of the charity.”

This year’s consumer-facing creative campaign is currently in development. According
to Remember A Charity, it takes inspiration from one of the most iconic science-
based TV shows from the 70s, and will be unveiled in the build-up to Remember A 
Charity Week in early September. 

 * **[Thanks for the legacy](https://fundraising.co.uk/2022/09/08/thanks-for-the-legacy/)**(
   8 September 2022)
 * **[Legacy giving up 43% in a decade](https://fundraising.co.uk/2023/04/03/legacy-giving-up-43-in-a-decade/)**(
   3 April 2023)
 * **[1 in 4 Wills written by solicitors & professional Will-writers now include a charitable gift](https://fundraising.co.uk/2023/05/11/1-in-4-wills-written-by-solicitors-professional-will-writers-now-include-a-charitable-gift/)**(
   11 May 2023)
