# Home appliance brand partners with Cool Earth to support rainforest projects

- Link: https://fundraising.co.uk/2022/04/22/home-appliance-brand-partners-with-cool-earth-to-support-rainforest-projects/
- Published: 2022-04-22T09:50:00+01:00
- Author: Melanie May

**In time for this year’s Earth Day (today, 22 April), home appliance brand Haier
has announced a partnership with climate charity Cool Earth that will see the two
work together to back people and local communities protecting the rainforests and
fighting the growing climate crisis.**

[Cool Earth](https://www.coolearth.org/) provides cash directly to rainforest communities.
A recent project in partnership with Fauna & Flora International (FFI) and local
communities in the Cardamom Mountains, Cambodia achieved the following:

 * 120,634 acres are being protected by the people living in the Cardamom Mountains
 * 84 people were trained to start businesses raising chickens for food and for 
   sale
 * 103 people were trained in adaptive farming
 * 40 additional farmers were trained during the harvesting and planting seasons
 * Women in the community gained paraveterinary skills to ensure the health of chickens
   in their community and beyond
 * Essential oil enterprise started in the Cardamon Mountains in Cambodia
 * Technical training sessions on contemporary farming methods are helping to improve
   crop yields

Lauren Vyvyan, Cool Earth’s Business Partnerships Manager said:

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> “We work with indigenous peoples and local communities whose ancestors have lived
> in rainforests for thousands of years. These people are the real rainforest experts.
> They have the knowledge to help protect these precious environments.”
>  
> “Together, Cool Earth and Haier will champion the relationship between people,
> the rainforest, and the climate. We are excited to be partnering with Haier, working
> together to back people and help fund projects that create choice, tackle the 
> root causes of deforestation and protect vital carbon sinks over the long-term.
>  
> “With our help, local communities will continue to adapt to the climate pressures
> to protect their home and their way of life. New approaches are needed to adapt
> to changing conditions and tackle food security, create sustainable incomes, provide
> better health care and resilience for communities.”

Haier and Cool Earth will also work on campaigns to highlight their work across 
PR, advertising and social media and video content.

Jim McEwan, Haier’s Chief Commercial Officer UK & Ireland said:

> “This is an immensely important partnership for us. The protection of our rainforests
> is key to the fight against climate change. We are proud to announce our partnership
> with Cool Earth and look forward to funding projects in the local communities 
> in the rainforest where most help is needed.”