# 12 snippets of corporate partnership news

- Link: https://fundraising.co.uk/2022/04/21/12-snippets-of-corporate-partnership-news/
- Published: 2022-04-21T08:52:45+01:00
- Author: Melanie May

**From Toolstation teaming up with Pennies to raise more money for its charity partner
Macmillan to Phoenix Group extending its partnership with Samaritans for another
year, and YOTEL London City’s donation of working space to Solace Women’s Aid, here’s
news of how 12 businesses are currently supporting good causes around the UK.**

![](https://wfay6x.infiniteuploads.cloud/2022/04/Toolstation-Image-8.jpg)

#### Macmillan & Toolstation

Toolstation has partnered with micro-donation charity [Pennies](https://pennies.org.uk/)
to enable its customers to add an optional donation onto their purchases when paying
by card and contactless. Following a successful trial across Toolstation London 
branches, Pennies was rolled out to its estate of over 500 stores nationwide at 
the beginning of March. Having raised more than £500,000 for Macmillan in 2021 Toolstation
expects to far surpass this amount with its fundraising in 2022, with Pennies’ micro-
donations to be included in this total. Alongside the partnership launch with Pennies,
Toolstation has also launched a [limited edition Stanley knife](https://urldefense.com/v3/__https:/www.toolstation.com/stanley-99e-charity-knife/p77828__;!!DlCMXiNAtWOc!zrjLPoraCvI1cMy5DGnv_mz_0T8pMvnwHFtjQ_z3wepYTI0NSPEEoIoGSUJwQlLP-PKLwkMjwLiRrRekQavVJgHxWUg9cO8$)
which will see £1 from every sale donated to Macmillan Cancer Support. The bright
green knife – the colour of Macmillan – is on sale from April to June in stores 
and online for £5.99.

---

![](https://wfay6x.infiniteuploads.cloud/2022/04/John-Attridge-CEO-of-BBX.jpg)

#### British Red Cross, UNICEF & BBX

Members of BBX, a community that allows businesses to trade services without using
cash, have donated the equivalent of over £50,000 to support victims of the war 
in Ukraine, providing advertising space for the [British Red Cross](https://www.redcross.org.uk/)
and [UNICEF](https://www.unicef.org.uk/) to promote their fundraising campaigns 
for the Ukraine more widely.  After realising many of its members wanted to support
Ukraine but weren’t sure how to, BBX created a media fund for charities working 
on the ground, which members can donate their digital credits to. The fund then 
buys advertising space for these charities to help to promote their fundraising 
efforts and encourage donations from the public.

## Advertisement

---

![](https://wfay6x.infiniteuploads.cloud/2022/04/LCL_N31_medium.jpg)

#### Solace Women’s Aid & YOTEL London City

YOTEL London City is giving local charity [Solace Women’s Aid](https://www.solacewomensaid.org/)
free working space for six months in the city-centre hotel, following a social media
campaign for local charities and nonprofits to be nominated by the local community.
YOTEL London City is giving Solace Women’s Aid its flexible meeting rooms for one
full day per month over the next six months for the charity to use however it wishes
in its Clerkenwell location. YOTEL has also offered the charity a complimentary 
overnight stay for two in the hotel for the charity. Solace has chosen to use the
overnight stay as part of its first Solace-led fundraising event since the pandemic,
due to take place later this year. 

---

![](https://wfay6x.infiniteuploads.cloud/2022/04/Iain-Brimecombe-from-Cancer-Research-
UKs-Bristol-Superstore-with-the-showhouse-beds-donated-by-Bellway-2.jpg)

#### Cancer Research UK & Bellway

[Cancer Research UK’s](https://www.cancerresearchuk.org/) Bristol superstore has
received a donation of six double beds from Bellway. The housebuilder, whose South
West regional office is located in Almondsbury, delivered the items to the charity’s
superstore on Brislington Retail Park. The beds, which had been displayed in Bellway
showhomes across the region, will be sold to raise money for the organisation’s 
ongoing research into cancer treatments. Bellway has raised £2 million for Cancer
Research UK since making the organisation its nominated national charity in 2016.
The partnership is aiming to raise £3 million in total by 2023 through a variety
of fundraising activities from dress down days to golf days and other sports events
led by employees.

---

![](https://wfay6x.infiniteuploads.cloud/2022/04/Thorntons-partner-Clare-Macpherson-
with-Diane-Alton-from-CHAS.jpg)

#### CHAS & Thorntons law firm

Scottish law firm [Thorntons](https://www.thorntons-law.co.uk/) is supporting Children’s
Hospices Across Scotland (CHAS) by becoming the headline sponsor of the charity’s
fifth Rocking Horse Ball. The event takes place on 17 June in Edinburgh, and will
be hosted by Scottish comedian and broadcaster Fred MacAulay. The last Rocking Horse
Ball took place in 2019 and raised £136,000 for the charity.

---

> We are super pleased to announce we are extending our charity partnership with
> [@samaritans](https://twitter.com/samaritans?ref_src=twsrc%5Etfw) for a further
> year!
> Since partnering in April 21, we've donated more than £340,000 to Samaritans.
> [pic.twitter.com/XCcpeZvlSH](https://t.co/XCcpeZvlSH)
> — Phoenix Group (@PhoenixGroupUK) [April 6, 2022](https://twitter.com/PhoenixGroupUK/status/1511700778829991942?ref_src=twsrc%5Etfw)

#### Samaritans & Phoenix Group

Phoenix Group is extending its charity partnership with [Samaritans](https://www.samaritans.org/)
for a further year. Since the partnership launched in April 2021, Phoenix Group 
has donated more than £340,000 to the charity. Phoenix Group colleagues have undertaken
a variety of activities to fundraise for Samaritans and promote its work across 
the UK over the last 12 months, including a sponsored virtual walk of almost 300
miles equivalent to the distance between Phoenix Group’s Edinburgh and Wythall offices,
as well as taking part in the ‘Santa in the City’ run in London in December. As 
well as supporting the charity financially, Phoenix Group colleagues have attended
workplace training courses delivered by Samaritans’ experts, as well as awareness
raising sessions.   

---

> We're really pleased to announce that [@Admiral_Taverns](https://twitter.com/Admiral_Taverns?ref_src=twsrc%5Etfw)
> has chosen Chasing the Stigma as its [#charitypartner](https://twitter.com/hashtag/charitypartner?src=hash&ref_src=twsrc%5Etfw)
> for 2022. Thank you [@Admiral_Taverns](https://twitter.com/Admiral_Taverns?ref_src=twsrc%5Etfw)
> for all of your support, we are extremely grateful🙌[#mentalhealth](https://twitter.com/hashtag/mentalhealth?src=hash&ref_src=twsrc%5Etfw)
> [#hubofhope](https://twitter.com/hashtag/hubofhope?src=hash&ref_src=twsrc%5Etfw)
> [#mentalhealthcharity](https://twitter.com/hashtag/mentalhealthcharity?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/JZnIiyiuxu](https://t.co/JZnIiyiuxu)
> — Chasing the Stigma (@ChasingStigma) [April 12, 2022](https://twitter.com/ChasingStigma/status/1513917362994507778?ref_src=twsrc%5Etfw)

#### Chasing the Stigma & Admiral Taverns

Community pub company Admiral Taverns has announced its new charity partner for 
2022: [Chasing the Stigma](https://www.chasingthestigma.co.uk/). During 2022, Admiral’s
target is to raise as much money as possible for the mental health charity through
a range of fundraising events, from office activity to pub charity events.

---

> The DPA, alongside [@BarclaysUK](https://twitter.com/BarclaysUK?ref_src=twsrc%5Etfw)&
> [@intel](https://twitter.com/intel?ref_src=twsrc%5Etfw) are rolling out the 2nd
> stage of [#DPATech4Teachers](https://twitter.com/hashtag/DPATech4Teachers?src=hash&ref_src=twsrc%5Etfw)
> 
> 47% teachers don't have sufficient internet access to deliver lessons, severely
> holding back remote learning. [#DigitalInclusion](https://twitter.com/hashtag/DigitalInclusion?src=hash&ref_src=twsrc%5Etfw)
> for teachers must not be forgotten👇[https://t.co/TLMrPlq5X3](https://t.co/TLMrPlq5X3)
> — Digital Poverty Alliance 🧑🏻‍💻👩🏿‍💻👨🏼‍💻 (@DigiPovAlliance) [April 6, 2022](https://twitter.com/DigiPovAlliance/status/1511622235899011072?ref_src=twsrc%5Etfw)

#### Digital Poverty Alliance, Barclays & Intel

The [Digital Poverty Alliance](https://digitalpovertyalliance.org/), alongside Barclays
and Intel, has started to roll out its second stage of Tech4Teachers, a new project
which provides laptops to teachers to improve the quality of teaching at schools
across the UK. This stage of the campaign has started to connect teachers who lack
adequate online access with 550 new devices, to enable them to better support over
20,000 school children in the most disadvantaged communities. Funding for the programme
will be provided by flagship sponsors Barclays and Intel. This second stage builds
upon the first phase of the Tech4Teachers programme in 2021, which saw Currys provide
1,000 laptops for teachers across the UK.

---

> We did it! 🎉 If you took out cash over one of our counters this winter, you helped
> us to raise a whopping £295,956.11 for the [@TrussellTrust](https://twitter.com/TrussellTrust?ref_src=twsrc%5Etfw)
> food bank network. With food costs rising, your support means more than ever in
> the fight against hunger. Let's take on winter together. [pic.twitter.com/TcLdfVsydc](https://t.co/TcLdfVsydc)
> — Post Office (@PostOffice) [April 5, 2022](https://twitter.com/PostOffice/status/1511426491321618443?ref_src=twsrc%5Etfw)

#### Trussell Trust & The Post Office

Working in partnership with anti-poverty charity [Trussell Trust](https://www.trusselltrust.org/),
The Post Office has donated over £295,956 to help the 1,300 food banks across the
UK supported by the charity. Across a four-month campaign which started on 29 November
2021 and ended 31 March 2022, Post Office donated 1p for every cash withdrawal made
in any of its 11,500 branches to the Trussell Trust, with a target to reach £250,000
by the end of March. This has been overachieved by 18%. Last year, food banks in
the Trussell Trust’s network provided over 2.5m emergency food parcels to people
facing hunger, with nearly a million of these for children.

---

![](https://wfay6x.infiniteuploads.cloud/2022/04/MicrosoftTeams-image-431-768x512-
1.jpg)

#### Marie Keating Foundation, Leukaemia Care, Air Ambulance Northern Ireland & Dalata Hotel Group

Dalata Hotel Group will be supporting the [Marie Keating Foundation](https://www.mariekeating.ie/),
Leukaemia Care and Air Ambulance Northern Ireland as its three charity partners 
over the next three years. The partnerships are part of the group’s Dalata Digs 
Deep initiative which sees fundraising activities taking place at all 47 of the 
company’s hotels across Ireland, the UK and continental Europe. The three charities
were selected by Dalata’s dedicated Charity Committee who looked at specific charities
focused on improving lives, with each charity representing a different geographical
region (Republic of Ireland, Great Britain and Northern Ireland). Dalata Hotel Group,
which operates Clayton and Maldron Hotels, raised €1.5 million for its previous 
charity partners through employee fundraising and matching corporate donations.

---

![](https://wfay6x.infiniteuploads.cloud/2022/04/Caprinos_AGM_2021_FullSize-0006.
jpg)

#### Lucy Air Ambulance for Children & Caprinos Pizza

[Lucy Air Ambulance for Children](https://www.lucyaac.org.uk/) (Lucy AAC) is delighted
to announce that they are the first charity partner of the UK pizza chain, Caprinos
Pizza Ltd. Caprinos launched the partnership with a donation of £1,000 and the charity
is planning lots of fun activities for Caprinos customers and staff to get involved
and help to raise funds for Lucy AAC.

---

![](https://wfay6x.infiniteuploads.cloud/2022/04/lamp.jpg)

#### Lamp & Let’s Get Lost

[Lamp](https://www.lampadvocacy.co.uk/) (Leicestershire Action for Mental Health
Project) has been selected as a charity partner by the Leicestershire-based outdoor
adventure company, Let’s Get Lost. This is the second year running where Let’s Get
Lost has pledged to support Lamp by donating 18% of image4ticket prices when customers
hire kayaks or paddle boards using a dedicated link. The company is also partnering
with UOcean Project®, which has a mission to clean, protect and restore the world’s
oceans by 2050.

 * **[Sir Robert McAlpine reaches £1mn raised for Maggie’s, & other corporate partnership news](https://fundraising.co.uk/2022/04/28/sir-robert-mcalpine-reaches-1mn-raised-for-maggies-other-corporate-partnership-news/)**(
   28 April 2022)
 * **[Fortem Capital chooses FoodCycle as charity partner, & other corporate fundraising news](https://fundraising.co.uk/2022/06/20/fortem-capital-chooses-foodcycle-as-charity-partner-other-corporate-fundraising-news/)**(
   20 June 2022)
 * **[Who’s supporting who? 15 great corporate fundraising partnerships](https://fundraising.co.uk/2022/07/15/whos-supporting-who-15-great-corporate-fundraising-partnerships/)**(
   15 July 2022)
