# Sense offers monthly sign language lessons with first subscription product

- Link: https://fundraising.co.uk/2022/03/15/sense-offers-monthly-sign-language-lessons-with-first-subscription-product/
- Published: 2022-03-15T08:47:00+00:00
- Author: Melanie May

**Sense is inviting the UK public to “join a school like no other” with monthly 
British Sign Language lessons through a new subscription product, launching to coincide
with Sign Language Week this week.**

Sense’s first subscription product, [Sense Sign School](https://www.sense.org.uk/sense-sign-school/)
aims to break down barriers by getting more of the UK public using British Sign 
Language. The product sees subscribers receive a monthly lesson pack in the post
for £10 a month, which includes illustrated flash cards, a conversation guide leaflet
as well as access to digital lesson pages and sign animations to aid learning.

Each lesson is taught by a different teacher, all of whom are real people supported
by the charity. By celebrating each teacher’s personality and experience, the lessons
aim to increase awareness of the barriers people with complex disabilities face,
promoting communication and connection with subscribers.

## Advertisement

![Sense Sign School pack with cards](https://wfay6x.infiniteuploads.cloud/2022/03/
Sense-Sign-School-pack-shot.png)

Sarah Crush, Head of Individual Giving at Sense, said:

> “Sense Sign School is a fun way for the whole family to come together to learn
> British Sign Language, while raising vital funds to support people living with
> complex disabilities. Hundreds of thousands of people use BSL as their first language,
> and if more people are able to use it, we can ensure that less people are left
> out.”

Sense Sign School’s lesson pack builds on the success and engagement received from
the integrated campaign of the same name delivered by GOOD in 2020 and 2021. Over
80,000 people took part in the online lessons, which were led by Tyrese Dibba playing
the role of ‘Mr Tyrese.’ Dibba stars in the new product, in animated form as the
headteacher.

He commented:

> “I love the idea of continuing my work in animated form, supporting more people
> to learn to BSL. Deaf people shouldn’t be excluded. You should be able to chat
> to everyone, regardless of disability.”

Sense has worked with strategic and creative agency GOOD on the product. It has 
delivered the full subscription box, packaging, cards and leaflets along with the
acquisition and social assets, digital lesson pages and emails. Illustrations are
by Alice Bowsher. GOOD also worked with ShelterBox on its Book Club subscription
product, which [launched in  2018](https://fundraising.co.uk/2018/11/16/shelterbox-launches-book-subscription-club/).

Bryn Attewell, Executive Director at GOOD Agency commented:

> “Bringing British Sign Language to a broader audience and at the same time making
> it fun and inclusive has been an absolute joy for the team here at GOOD. Not only
> are we very proud of Sign School and what it has achieved for Sense and the wider
> disabled community, we’re also pretty happy with some of the sign skills we’ve
> picked up along the way!”

 * **[Shelterbox launches book subscription club](https://fundraising.co.uk/2018/11/16/shelterbox-launches-book-subscription-club/)(
   16 November 2018)
 * **[Two new subscription services helping people support good causes](https://fundraising.co.uk/2021/04/22/2-new-subscription-services-helping-people-support-good-causes/)(
   22 April 2021)
 * **[Five great charity subscription clubs raising funds for good causes](https://fundraising.co.uk/2018/12/31/five-great-charity-subscription-clubs-raising-funds-good-causes/)(
   31 December 2018)**