# Pentland Brands seeks charity partner

- Link: https://fundraising.co.uk/2022/02/21/pentland-brands-seeks-charity-partner/
- Published: 2022-02-21T08:41:00+00:00
- Author: Melanie May

**Pentland Brands, which is behind sports, outdoor and lifestyle brands including
Berghaus, Mitre, Ellesse, Lacoste and Red or Dead, is seeking a new charity partner.**

The company is calling on charities to submit applications, by Friday 11 March 2022,
for projects in the following areas:

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

1.               Inspiring young people to become more active

2.               Empowering disadvantaged communities

3.               Reducing our environmental impact

The new charity will help support the Pentland Brands newly launched [100-1-0](https://pentlandbrands.com/positive-business-100-1-0/)
Positive Business strategy. The strategy aims to deliver three major goals by the
business’s centenary year in 2032; helping 100 million consumers live positive, 
active, sustainable lifestyles, improving the lives of 1 million people in its communities
and becoming a Net Zero business.

Sara Brennan, positive business director at Pentland Brands, said:

> “Last year we were proud to donate 1% of our profit to charity and over 100,000
> products to people in need. We’re now looking to expand our charity network with
> a new partnership that can help us support more people within the communities 
> in which we operate.”

The winning application will join other Pentland Brands [charity partners](https://pentlandbrands.com/charity-partners/),
supporting a diverse range of causes including inspiring children to get active,
mentoring disadvantaged young people and bringing safe drinking water to developing
countries. In 2021, Pentland Brands supported 8,920 people, through its partnerships
to improve the lives of people in its communities, across 11 locations around the
world.

Pentland Brands particularly welcome applications for projects in its key sourcing
markets with a duration of between one and three years. The application form with
additional information and criteria can be found [here](https://pentlandbrands.com/wp-content/uploads/2022/02/Charity-RFP-form-rev-1.docx).

Applications should be sent to [ch*****@******nd.com](https://fundraising.co.uk/2022/02/21/pentland-brands-seeks-charity-partner/ch*****@******nd.com)
by Friday 11 March. Shortlisted charities will be notified by Friday 1 April and
invited to pitch their proposal in the final stage of the application process.