# Monthly focus: fundraising CRMs - Link: https://fundraising.co.uk/2022/01/31/monthly-focus-fundraising-crms/ - Published: 2022-01-31T16:31:44+00:00 - Author: Howard Lake **The role of customer relationship management (CRM) tools in fundraising is so important that this year we’re devoting a whole month to the topic.** Explore links to our coverage all in one place. We’ll be covering new developments, best practice, thoughts on how to make the most of CRMs, and other insights. We welcome contributions and insight into how you use CRMs and what you expect from them. Do comment on our content’s comments sections and on our social channels. ## Advertisement --- **Thank you to our platinum sponsor Salesforce.org for their support of this focus**: [[ We are also grateful for the support of: [⌊Blackbaud logo⌉⌊Blackbaud logo⌉[ [⌊Engaging Networks logo⌉⌊Engaging Networks logo⌉[ [⌊Fundraising KIT logo⌉⌊Fundraising KIT logo⌉[ [⌊The Kindness of Strangers logo⌉⌊The Kindness of Strangers logo⌉[ --- [⌊Salesforce Nonprofit Trends Report (4th edition)⌉⌊Salesforce Nonprofit Trends Report (4th edition)⌉[ **[Fundraising resilience and innovation in adversity](https://fundraising.co.uk/sponsored_posts/fundraising-resilience-and-innovation-in-adversity/)**( 22 February 2022) > "Without that basis of good quality data, you are just guessing" – very true. > [#data](https://twitter.com/hashtag/data?src=hash&ref_src=twsrc%5Etfw) [#customerdata](https://twitter.com/hashtag/customerdata?src=hash&ref_src=twsrc%5Etfw) > [#ukfundraising](https://twitter.com/hashtag/ukfundraising?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/ZqnRHgYxEP](https://t.co/ZqnRHgYxEP) > — Euler (@EulerDataops) [February 28, 2022](https://twitter.com/EulerDataops/status/1498226476893753344?ref_src=twsrc%5Etfw) ![Yellow neon sign - "we can be heroes just for one day". Photo: Unsplash.com](https:// wfay6x.infiniteuploads.cloud/2022/02/we-can-be-heroes-neon-sign-unsplash.jpeg) Photo by [Gabriel Bassino](https://unsplash.com/@gabrielbassino?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/s/photos/free-sign?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) **[Where to find pro bono support on CRMs and data](https://fundraising.co.uk/2022/02/22/where-to-find-pro-bono-support-on-crms-and-data/)**( 22 February 2022) [⌊a graphic in blue with the word AI surrounded by a network of connections⌉⌊a graphic in blue with the word AI surrounded by a network of connections⌉[ [**Four ways AI in CRMS helps to improve fundraising**](https://fundraising.co.uk/2022/02/22/4-ways-ai-in-crms-helps-to-improve-fundraising)( 22 February 2022) ![Online giving donor insights to help you benchmark and optimise campaigns - Engaging Networks](https://wfay6x.infiniteuploads.cloud/2022/02/1292172_Twitter-OnlineDonorGiving- 1_020422.jpg) [Download now](https://www.engagingnetworks.net/online-donor-diving-insights-report- 2021/?utm_campaign=blog?utm_source=web?utm_medium=UK Fundraising) **[Fundraisers, start your year with a fresh set of online giving benchmarks](https://fundraising.co.uk/sponsored_posts/fundraisers-start-your-year-with-a-fresh-set-of-online-giving-benchmarks/)**( 21 February 2022) > Here is what [@SalesforceOrg](https://twitter.com/SalesforceOrg?ref_src=twsrc%5Etfw) > has been sharing about their remarkable [#NGOTrailblazer](https://twitter.com/hashtag/NGOTrailblazer?src=hash&ref_src=twsrc%5Etfw) > clients during [@ukfundraising](https://twitter.com/ukfundraising?ref_src=twsrc%5Etfw)' > s CRM month.[https://t.co/e8vXgaU6RX](https://t.co/e8vXgaU6RX) > — Howard Lake (@howardlake) [February 16, 2022](https://twitter.com/howardlake/status/1493985446996627463?ref_src=twsrc%5Etfw) ![a brightly illuminated and coloured laptop screen with the lid closing](https:// wfay6x.infiniteuploads.cloud/2022/02/pexels-federico-orlandi-3260626-1.jpg) **[Data: key tips for keeping it useable in your CRM](https://fundraising.co.uk/2022/02/16/data-key-tips-for-keeping-it-usable-in-your-crm/)**( 16 February 2022) > Here's what [@fundraisingKIT](https://twitter.com/FundraisingKIT?ref_src=twsrc%5Etfw) > has been sharing about how it can help charities fundraise as part of [@ukfundraising](https://twitter.com/ukfundraising?ref_src=twsrc%5Etfw)' > s CRM month this month: [https://t.co/fCKI4pqigh](https://t.co/fCKI4pqigh) > — Howard Lake (@howardlake) [February 14, 2022](https://twitter.com/howardlake/status/1493198033059823616?ref_src=twsrc%5Etfw) ![A gift box with a pink ribbon](https://wfay6x.infiniteuploads.cloud/2022/02/christmas- gift-ged3fdce07_1280.jpg) [**Top gifts for the CRM team**](https://fundraising.co.uk/2022/02/14/top-gifts-for-the-crm-team)( 14 February 2022) This week’s egregious data error to remind us that CRMs need not only users who have been trained but also systems that check the quality of data entered and processed. > UK energy company accidentally offers customers trillions of pounds in compensation > [https://t.co/jkGnEvRqYH](https://t.co/jkGnEvRqYH) > — BBC News (UK) (@BBCNews) [February 13, 2022](https://twitter.com/BBCNews/status/1492900865556025349?ref_src=twsrc%5Etfw) [⌊Fundraising KIT logo⌉⌊Fundraising KIT logo⌉[ **[Enhanced donor insights and fundraising reporting with KIT](https://fundraising.co.uk/sponsored_posts/enhanced-donor-insights-fundraising-reporting-with-kit/)**( 7 February 2022) **THINK Consulting Solutions** not surprisingly include the stewardship function of a CRM as one of 20 key elements of fundraising for 2022: > Stewardship will continue to be paramount… > Stewardship continues to be critical, > and charities will become ever more aware of the importance of checking and testing > their supporter journeys, either via internal mystery shopping projects or through > external validation 18/20 🧵 > — THINK (@ThinkCS) [January 24, 2022](https://twitter.com/ThinkCS/status/1485538915956183040?ref_src=twsrc%5Etfw) [⌊a hand holds a pen over a clipboard, poised to write⌉⌊a hand holds a pen over a clipboard, poised to write⌉[ [**Top CRM tips – from charities, for charities**](https://fundraising.co.uk/2022/02/08/top-crm-tips-from-charities-for-charities/)( 8 February 2022) [⌊The Kindness of Strangers - the tools and guidance you need to fundraise like the professionals. All in one place.⌉⌊The Kindness of Strangers - the tools and guidance you need to fundraise like the professionals. All in one place.⌉[ The tools and guidance you need to fundraise like the professionals. All in one place. **[The Kindness of Strangers](https://fundraising.co.uk/sponsored_posts/the-kindness-of-strangers/)**( 7 February 2022) ![Two paper speech bubbles on a fuchsia background. Image: Pexels.com](https://wfay6x. infiniteuploads.cloud/2022/02/discussion-chat-speech-bubbles-pexels.jpeg) Photo by Miguel Á. Padriñán from Pexels **[Where to find CRM advice from other fundraisers](https://fundraising.co.uk/2022/02/02/where-to-find-crm-advice-from-other-fundraisers/)**( 2 February 2022) Here’s an enhancement to direct mail that charities might make use of to gather or enhance existing supporter data with: > Royal Mail adds barcodes to stamps offering digital extras. > Customers scan the > barcodes in the Royal Mail App to watch videos, information about services, or > birthday messages and other greetings from senders.Potential for charities to > msgs out here… [https://t.co/vfUpKiTNWy](https://t.co/vfUpKiTNWy) > — John Thompson, aka Johnny Five (@JTCHANGINGBIZ) [February 1, 2022](https://twitter.com/JTCHANGINGBIZ/status/1488549189881671683?ref_src=twsrc%5Etfw) ![Salesforce.org logo](https://wfay6x.infiniteuploads.cloud/2017/08/salesforce-supplier- directory-logo.png) [**Salesforce.org**](https://fundraising.co.uk/suppliers/salesforce-org/) (directory listing) (1 February 2022) ![question marks over a notebook and pen](https://wfay6x.infiniteuploads.cloud/2022/ 02/pexels-olya-kobruseva-5428830.jpg) [F**undraising CRMs: 6 key tips to help with the decision-making process**](https://fundraising.co.uk/2022/02/01/fundraising-crms-6-key-tips-to-help-with-the-decision-making-process/)( 1 February 2022) --- Do explore our feature on [fundraising CRMs last year](https://fundraising.co.uk/2021/01/15/crms-the-heart-of-fundraising/). Next month’s editorial focus is on fundraising events. If your company or agency would like to promote its relevant services or products as part of that, do [contact our advertising sales team](https://fundraising.co.uk/contact-us).