# NFT campaign launches to raise funds for Movember forever

- Link: https://fundraising.co.uk/2021/12/20/nft-campaign-launches-to-raise-funds-for-movember-forever/
- Published: 2021-12-20T10:52:02+00:00
- Author: Melanie May

**Movember and advertising agency In the Company of Huskies have teamed up on an
NFT campaign designed to fundraise for the charity forever.**

The agency worked with [Movember](https://uk.movember.com/) in 2020 on ‘Conversation
Piece’ – a series of ambient outdoor digital artworks by Irish artists, which was
projected onto famous Dublin landmarks, to encourage people to connect during lockdown
and have meaningful conversations about mental health. In the Company of Huskies
is now building on this campaign by creating a permanent record of it, in the form
of [an NFT gallery](https://ab2.gallery/address/ADNCMJSBWRPFDMIYNVMSLWHEESTFK2CMMJLPINSYYE4BBCPAPNSATIQCLQ),
for a never-ending fundraising initiative.

Huskies and Movember have developed a gallery of 200 NFTs, minted and stored on 
the Algorand Protocol. Priced according to scarcity, the NFT collection is based
on the image of the iconic Poolbeg Chimneys that dominate the Dublin skyline. Movember
and Huskies launched ‘Conversation Piece’ in 2020 by projecting the message ‘Together
We Stand’ on the landmark, urging people to reach out, to connect and nurture positive
mental health during the lockdown.

## Advertisement

Photographed by Neil McDougald, the NFT captures the first time and only time – 
according to the Harbourmaster of Dublin Port – that anything has been projected
onto the landmark.

The NFTs will be available for the general public to buy, with 100% of each sale
going directly to Movember. In addition, every single time an NFT is sold on again,
10% of the sale price will go to Movember.

Jonathan Forrest, CEO of Huskies, commented:

> “At Huskies, we’re constantly exploring innovative ways to develop pulling power
> for brands. ‘Conversation Piece’ captured a unique moment in time, so it made 
> sense to create a permanent record and initiate a never-ending fundraising initiative
> with this NFT collection. We expect to be doing a lot more similar initiatives,
> in the Web 3.0 space, in the new year.”

Other charities are also raising funds through NFTs. Earlier this year, London based
creative advertising agency Ekstasy [launched an NFT auction](https://fundraising.co.uk/2021/08/06/auction-of-non-fungible-tokens-aims-to-raise-funds-for-magic-breakfast/)
to support [Magic Breakfast](https://www.magicbreakfast.com/), and [The Whitworth launched an NFT image](https://fundraising.co.uk/2021/09/01/the-whitworth-tests-nfts-as-way-of-raising-funds/)
generated from William Blake’s The Ancient of Days.

## Comments

### By: HowardLake

- Link: https://fundraising.co.uk/2021/12/20/nft-campaign-launches-to-raise-funds-for-movember-forever/#comment-4123
- Published: 2022-02-13T18:00:51+00:00

Here’s another NFT campaign to benefit charity.

Punk artist ‘Pfeffel’ (you might recognise that from the Prime Minister’s full name)
has created a series of 8-bit images lampooning the current Prime Minister and then
auctioning the images to raise funds for charity. Appropriately Pfeffel has pledged
to donate 52% of the income to charity, reflecting the 52:48 divide in the EU referendum
of 2016, to a homeless charity.

[https://techcrunch.com/2021/12/21/pfeffel-artist-satirises-boris-johnson-with-parody-nfts-sending-52-of-proceeds-to-charity/](https://techcrunch.com/2021/12/21/pfeffel-artist-satirises-boris-johnson-with-parody-nfts-sending-52-of-proceeds-to-charity/)