# Christmas media fundraising appeals for 2021 – the round up

- Link: https://fundraising.co.uk/2021/12/13/christmas-media-fundraising-appeals-for-2021-the-round-up/
- Published: 2021-12-13T09:45:00+00:00
- Author: Melanie May

**Most of the national papers have now announced their Christmas charity partners
for this year, so here’s the round up, along with some of 2021’s radio charity partnerships.**

> The FT-backed Financial Literacy and Inclusion Campaign aims to help end financial
> illiteracy. FLIC will develop and distribute educational content, lobby for policy
> change and track progress towards financial literacy. To find out more and donate,
> go to [https://t.co/PoFTBpIemq](https://t.co/PoFTBpIemq) [pic.twitter.com/JhxGBxNoel](https://t.co/JhxGBxNoel)
> 
> ## Advertisement
> 
> — Financial Times (@FinancialTimes) [December 7, 2021](https://twitter.com/FinancialTimes/status/1468173477270237185?ref_src=twsrc%5Etfw)

#### The FT

The FT is this year running its [first Christmas appeal](https://fundraising.co.uk/2021/12/07/ft-launches-first-christmas-appeal-to-benefit-its-new-charity/)
for its newly launched charity Financial Literacy and Inclusion Campaign (FT FLIC),
announced in September this year.

---

> Fresh air. Water. Bird song.
> During lockdown, many of us found a new appreciation
> for nature – and now WWT is harnessing the power of blue spaces to boost well-
> being.Read Robert Crampton from [@thetimes](https://twitter.com/thetimes?ref_src=twsrc%5Etfw)
> on [#BluePrescribing](https://twitter.com/hashtag/BluePrescribing?src=hash&ref_src=twsrc%5Etfw)
> > [https://t.co/UjqX7y5Izz](https://t.co/UjqX7y5Izz)[#TimesChristmasAppeal](https://twitter.com/hashtag/TimesChristmasAppeal?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/HWcuWSEc1G](https://t.co/HWcuWSEc1G)
> — WWT (@WWTworldwide) [December 8, 2021](https://twitter.com/WWTworldwide/status/1468667779226247170?ref_src=twsrc%5Etfw)

#### The Times & Sunday Times Christmas Appeal 2021

The [Times and Sunday Times Christmas Appeal 2021](https://www.thetimes.co.uk/article/times-christmas-appeal-33ld7tw23)
is supporting Help the Refugee Councils of Britain, the Wildfowl & Wetlands Trust
and the Outward Bound Trust.

---

> 🎄Christmas charity appeal 🎄
> This year we are supporting [@RainbowTrustCC](https://twitter.com/RainbowTrustCC?ref_src=twsrc%5Etfw),
> which supports entire families with children who suffer from serious illnesses.
> ⚪️Donate now ➡️[https://t.co/3tfBcuIp5L](https://t.co/3tfBcuIp5L)Read more⬇️ 
> [#lifelineforfamilies](https://twitter.com/hashtag/lifelineforfamilies?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/5fvYJS0BJ6](https://t.co/5fvYJS0BJ6)
> — i newspaper (@theipaper) [December 6, 2021](https://twitter.com/theipaper/status/1467777738631221258?ref_src=twsrc%5Etfw)

#### The i

The i has chosen Rainbow Trust as [its Christmas partner](https://inews.co.uk/news/christmas-appeal/christmas-2021-rainbow-trust-help-families-worst-moment-lives-1336079)
this year, with donations to the i Christmas Charity Appeal helping Rainbow Trust
to reach more families with a seriously ill child in 2022 and beyond.

---

> Guardian and Observer charity Christmas appeal 2021: the fight for climate justice
> [https://t.co/et8XOAWPvR](https://t.co/et8XOAWPvR)
> — Society Guardian (@SocietyGuardian) [December 10, 2021](https://twitter.com/SocietyGuardian/status/1469279238993764362?ref_src=twsrc%5Etfw)

#### The Guardian & Observer

Climate justice is the theme of the Guardian and Observer’s [2021 charity appeal](https://www.theguardian.com/society/2021/dec/10/guardian-and-observer-charity-christmas-appeal-2021-the-fight-for-climate-justice).
It is supporting four charities fighting to protect the rights and livelihoods of
communities hit by extreme weather events caused by the climate emergency. They 
are: Practical Action, Environmental Justice Foundation, Royal Botanic Gardens Kew,
and Global Greengrants Fund UK.

---

> "They sav­ed our precious girl so many times” – Read about how [@EvelinaLondon](https://twitter.com/EvelinaLondon?ref_src=twsrc%5Etfw)
> are making sure little Annabelle Main will enjoy her first Christmas [https://t.co/1X7jb6d7wp](https://t.co/1X7jb6d7wp)
> — The Sun (@TheSun) [December 9, 2021](https://twitter.com/TheSun/status/1469009420088655883?ref_src=twsrc%5Etfw)

#### The Sun

The Sun’s [Joy To The Ward](https://www.thesun.co.uk/news/16949078/sun-christmas-campaign-nation-sick-children/)
Christmas campaign aims to bring a smile to the faces of the nation’s ill children.
By supporting the appeal people will be helping to provide gifts for children who
are in hospital over the festive period, as well as specialist equipment, play-workers
and other services all year round. The money raised will go to NHS Charities Together,
which supports nearly 240 NHS causes, including Evelina London Children’s Charity.

---

> EXCLUSIVE: Teen who lost her lower leg to cancer just wants to make music and 
> you can help[@MakeAWishUK](https://twitter.com/MakeAWishUK?ref_src=twsrc%5Etfw)
> [#MakeAWish](https://twitter.com/hashtag/MakeAWish?src=hash&ref_src=twsrc%5Etfw)
> [#Christmas](https://twitter.com/hashtag/Christmas?src=hash&ref_src=twsrc%5Etfw)
> [#MirrorChristmasAppeal](https://twitter.com/hashtag/MirrorChristmasAppeal?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/1qW15vd2Av](https://t.co/1qW15vd2Av)
> — The Mirror (@DailyMirror) [December 1, 2021](https://twitter.com/DailyMirror/status/1466168420613902341?ref_src=twsrc%5Etfw)

#### The Mirror Christmas Appeal

The [Mirror Christmas Appeal](https://www.mirror.co.uk/all-about/mirror-christmas-appeal)
is raising funds for Make-A-Wish UK to help it make more children’s dreams come 
true.

---

> 🐶 Dogs Trust’s policy is never to put a healthy dog down, and that means each
> and every one is given a chance [https://t.co/l37Ul5TrWI](https://t.co/l37Ul5TrWI)
> — The Telegraph (@Telegraph) [December 5, 2021](https://twitter.com/Telegraph/status/1467519125958369284?ref_src=twsrc%5Etfw)

#### The Telegraph Christmas Charity Appeal

This year The Telegraph is [supporting four charities](https://www.telegraph.co.uk/christmas/2021/11/06/telegraph-christmas-charity-appeal-2021-supporting-can-donate/):
the Duke of Edinburgh’s Award, Maggie’s, the Alzheimer’s Society and Dogs Trust.

---

> Today, the Evening Standard and The Independent launched a joint special investigation
> into the youth unemployment crisis in the capital
> Find out more here 👇[https://t.co/gcGJ7aixJw](https://t.co/gcGJ7aixJw)
> — The Standard (@EveningStandard) [November 29, 2021](https://twitter.com/EveningStandard/status/1465348655846723588?ref_src=twsrc%5Etfw)

#### Evening Standard

The Evening Standard has launched a [£1m campaign](https://www.standard.co.uk/skill-up-step-up/skill-up-step-up-evening-standard-campaign-b970195.html)
to help jobless young people into work this Christmas. Skill Up Step Up will help
disadvantaged youth get onto that rung of the ladder. The Standard is partnering
with Barclays, which has given it £1 million to provide grants to a select group
of charities that will offer employability training to make jobless young people
work ready.

---

> Today's [#R4Appeal](https://twitter.com/hashtag/R4Appeal?src=hash&ref_src=twsrc%5Etfw)
> [#R4XmasAppeal](https://twitter.com/hashtag/R4XmasAppeal?src=hash&ref_src=twsrc%5Etfw)
> is for the work of St Martin-in-the-Fields [@SMITFCharity](https://twitter.com/SMITFCharity?ref_src=twsrc%5Etfw)
> with people experiencing homelessness. The presenter is the Vicar of St Martin’s,
> the Rev Dr Sam Wells.
> Info: [https://t.co/1FRoeb5pFs](https://t.co/1FRoeb5pFs)
> — BBC Radio 4 (@BBCRadio4) [December 9, 2021](https://twitter.com/BBCRadio4/status/1468964931282210820?ref_src=twsrc%5Etfw)

#### Radio 4 Christmas Appeal

For over 90 years the BBC and St Martin-in-the-Fields have [partnered at Christmas](https://www.bbc.co.uk/programmes/b00wh1dk)
to help homeless and vulnerably housed people. In the last two years the Appeal 
has raised over £7.5 million. The money raised directly supports people through 
The Connection at St Martin-in-the-Fields and across the UK through the Vicar’s 
Relief Fund and the Frontline Network.

---

> 🎅 We still need presents for 12,443 children and teenagers. Every present is 
> for a local child who struggles in life. Donate a gift or donate online. Together
> we can make a difference. [https://t.co/uNKRP10LG3](https://t.co/uNKRP10LG3) [#DonateFeelGreat](https://twitter.com/hashtag/DonateFeelGreat?src=hash&ref_src=twsrc%5Etfw)
> [#MissionChristmas](https://twitter.com/hashtag/MissionChristmas?src=hash&ref_src=twsrc%5Etfw)
> [@BrittanyFerries](https://twitter.com/BrittanyFerries?ref_src=twsrc%5Etfw) [pic.twitter.com/MbGEWSqbzw](https://t.co/MbGEWSqbzw)
> — Greatest Hits Radio South Coast News (@GHR_SouthCoast) [December 9, 2021](https://twitter.com/GHR_SouthCoast/status/1468988955110555654?ref_src=twsrc%5Etfw)

#### Bauer radio stations

Bauer radio stations including Hits Radio, Greatest Hits Radio, Magic Radio and 
Absolute Radio, support Christmas toy appeal [Mission Christmas.](https://www.bauermedia.co.uk/newsroom/press-releases/mission-christmas-the-largest-christmas-toy-appeal-in-the-uk-returns-for-2021)
Supporters of the campaign can take their gifts to drop-off points near them, including
local Bensons for Beds and Wickes stores. The annual campaign run by Cash for Kids
raised over £12.7 million in 2020 in gifts and donations, which was used to make
sure that 254,352 children and young people had presents to open on Christmas Day.

---

> We are so delighted to be [@christmasfm](https://twitter.com/christmasfm?ref_src=twsrc%5Etfw)'
> s charity partner this year 🎅 
> They are aiming to raise an amazing €250,000 to
> help change the lives of 5,000+ children living in poverty. [https://t.co/o08NnnI891](https://t.co/o08NnnI891)
> [#GiveTheGiftOfChildhood](https://twitter.com/hashtag/GiveTheGiftOfChildhood?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/QBup85mg7u](https://t.co/QBup85mg7u)
> — Barnardos Ireland (@Barnardos_IRL) [December 6, 2021](https://twitter.com/Barnardos_IRL/status/1467796209561743361?ref_src=twsrc%5Etfw)

#### Christmas FM

Ireland’s [Christmas FM](https://christmasfm.com/) is hoping to raise over a quarter
of a million euros for this year’s official charity partner Barnardos Ireland and
is asking for donations to help Give the Gift of Childhood this Christmas for over
5,000 children living in poverty. Christmas FM will be celebrating its 14th year
on air this year and has raised over €2.7 million for a range of charities in this
time.

---

> LAST WEEKEND 🧸 
> Can you support our Toy Appeal as we collect gifts for [@SNAPPYYork](https://twitter.com/SNAPPYYork?ref_src=twsrc%5Etfw)
> [@SLHYork](https://twitter.com/SLHYork?ref_src=twsrc%5Etfw) [@TheIslandYork](https://twitter.com/TheIslandYork?ref_src=twsrc%5Etfw)
> [@BigFuturesUK](https://twitter.com/BigFuturesUK?ref_src=twsrc%5Etfw)…you have
> till Sunday to leave a toy at Asda at Monks Cross 🎅 [pic.twitter.com/BjhcRVijoa](https://t.co/BjhcRVijoa)
> — Ben Fry (@BenYorkMix) [December 9, 2021](https://twitter.com/BenYorkMix/status/1468855222416117761?ref_src=twsrc%5Etfw)

#### YorkMix

Local radio station YorkMix and ASDA Monks Cross are working together on the [YorkMix Toy Appeal](https://yorkmix.com/radio/the-yorkmix-toy-appeal-2021/)
to collect and distribute toys and gifts to children across York and North Yorkshire
who otherwise might not receive a gift. People can drop off a new, unwrapped item
at the collection point at ASDA Monks Cross. They are collecting for children of
all ages.

 * **[Free Sounddelivery Media Spokesperson Training Programme open for applications](https://fundraising.co.uk/2022/03/23/free-sounddelivery-media-spokesperson-training-programme-open-for-applications/)**(
   23 March 2022)
 * **[Partnerships result in a New Year trio of PR issues for charities](https://fundraising.co.uk/2023/01/11/partnerships-result-in-a-new-year-trio-of-pr-issues-for-charities/)**(
   11 January 2023)
 * **[Free press release initiative offers support for a different UK charity every month](https://fundraising.co.uk/2023/08/08/free-press-release-initiative-offers-support-for-a-different-uk-charity-every-month/)**(
   8 August 2023)

## Comments

### By: HowardLake

- Link: https://fundraising.co.uk/2021/12/13/christmas-media-fundraising-appeals-for-2021-the-round-up/#comment-4074
- Published: 2022-01-03T18:08:26+00:00

The Telegraph appeal has raised £2.1 million so far:

[https://twitter.com/kayaburgess/status/1477254667822407683](https://twitter.com/kayaburgess/status/1477254667822407683)
