# 16 corporate partnerships supporting UK good causes

- Link: https://fundraising.co.uk/2021/11/26/16-corporate-partnerships-supporting-uk-good-causes/
- Published: 2021-11-26T09:30:00+00:00
- Author: Melanie May

**A bumper round up of corporate partnerships fundraising for charities as well 
as offering other support.**

![](https://wfay6x.infiniteuploads.cloud/2021/11/image-1.png)

#### PraxisIFM, Bright Tights & the Priaulx Premature Baby Foundation

A Guernsey indoor rower has broken the world record for a 24-hour solo row by two
hours and 22km, beating his fundraising goal of £24,000 for [Bright Tights ](https://brighttights.org.gg/)
and the Priaulx Premature Baby Foundation in Guernsey with the support of PraxisIFM.
PraxisIFM donated £5000 to Simon John’s fundraising target, and with PraxisIFM’s
support and promotion, fundraising has now exceeded £31,500. The firm also donated
£300 to each of the three PraxisIFM teams who participated in the rowathon.

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---

> Today we announced [@mariecurieuk](https://x.com/mariecurieuk?ref_src=twsrc%5Etfw)
> as our new National Charity partner. We’re delighted to support Marie Curie and
> their impactful work with people affected by terminal illness, death and bereavement
> in the UK.
> Find out more about our work with communities [https://t.co/dsGHOMo7cT](https://t.co/dsGHOMo7cT)
> [pic.twitter.com/C9q62SijsP](https://t.co/C9q62SijsP)
> — KPMG UK (@kpmguk) [November 16, 2021](https://x.com/kpmguk/status/1460632748234842114?ref_src=twsrc%5Etfw)

#### KPMG & Marie Curie

KPMG UK has named [Marie Curie](https://www.mariecurie.org.uk/) as its national 
charity for the next two years. Colleagues at KPMG UK voted to elect a new national
charity in the run up to its all-colleague Connect Live event held on Tuesday 16
November. Marie Curie will be the primary beneficiary of the firm’s national charity
programme, which includes fundraising, volunteering, pro bono and thought leadership
opportunities. The criteria for the new national charity partner was for a UK charity
that was supporting society to build back better following Covid-19, promoting cohesion
and its connection to communities. KPMG will also provide some pro-bono services
to support Marie Curie with its organisational strategy and growth. Over the past
three years, KPMG has raised more than £1.5m for UK children’s charity NSPCC, alongside
an additional £500,000 of pro-bono support.

---

![](https://wfay6x.infiniteuploads.cloud/2021/11/Acorns-Hopsice-Expires-April-2022187-
1.jpg)

#### Morrisons & Together for Short Lives

[Together for Short Lives](https://www.togetherforshortlives.org.uk/) is the Morrisons
new charity partner. Out of more than 100 charities to apply, Together for Short
Lives won a Morrisons colleague vote to decide which charity would benefit from 
a three-year partnership aiming to raise around £10 million. Together for Short 
Lives will become Morrisons’ new charity partner from February, when the supermarket
giant’s current partnership with Young Lives vs Cancer comes to a close. Every single
Morrisons store and site will be connected with their local children’s hospice and
will raise funds to help it support families in need of the charity’s services.

---

![](https://wfay6x.infiniteuploads.cloud/2021/11/Rush-Group-3-Million-FareShare.
jpg)

#### Rush Group & FareShare

[FareShare](https://fareshare.org.uk/) partner Rush Group has reached the milestone
of providing 3 million meals for vulnerable families and individuals across the 
UK. They have been providing vital fresh produce to charities and community groups
through their partnership with FareShare since 2019, diverting a regular supply 
of surplus or off-specification vegetables including potatoes, butternut squash,
and sweet potatoes.

In other related news, FareShare has launched a new scheme to recognise food businesses
in the supply chain that consistently divert their edible surplus food to charities
and community groups. Over 100 companies will be awarded a Leading Food Partner 
badge, including Tesco and Cranswick.

---

![](https://wfay6x.infiniteuploads.cloud/2021/11/image002.png)

#### LIXIL & UNICEF

LIXIL and [UNICEF](https://www.unicef.org.uk/) are expanding their ‘Make a Splash!’
partnership to reach children and families living in India, Indonesia, and Nigeria
with access to safe, clean toilets and hygiene solutions. As part of LIXIL’s brand
portfolio, GROHE, a global brand for complete bathroom solutions and kitchen fittings,
supported the “Make a Splash!” partnership with a campaign across 13 countries in
Europe, the Middle East, and North Africathis summer. With “Energy for Life”, the
brand contributed 1£/€ for every eligible GROHE shower system or thermostat purchased.
As a result, the sum of €1.2 million was collected.

---

> A big heartfelt THANK YOU to each and every one of our colleagues and customers
> who have helped us reach this incredible fundraising milestone! 👏 
> Here’s to 
> many more years of fundraising challenges for [@Tog4ShortLives](https://x.com/Tog4ShortLives?ref_src=twsrc%5Etfw)
> 🎉 [https://t.co/NsP62C0YKD](https://t.co/NsP62C0YKD)
> — Hobbycraft (@Hobbycraft) [November 23, 2021](https://x.com/Hobbycraft/status/1463144968185393156?ref_src=twsrc%5Etfw)

#### Hobbycraft & Together for Short Lives

Hobbycraft has reached the fundraising milestone of £2 million for its charity partner,
[Together for Short Lives](https://www.togetherforshortlives.org.uk/). Hobbycraft
has worked with Together for Short Lives for almost ten years with its store teams,
head office staff and customers raising funds all year round for its 54 children’s
hospices around the UK. The £2 million milestone was reached recently thanks to 
a number of colleague fundraising events, including the ‘Superhero Saturday’ and‘
May Day Bonanza’. Chelmsford store manager Matthew also took on the London Marathon,
with three colleagues running the Virtual London Marathon alongside him, and all
monies raised were matched by Hobbycraft.

---

> This week, we celebrated the launch of a new partnership with @LondonMasons who
> are generously funding our car fleet. Since 2015 their kind support has helped
> keep our helicopter flying & our rapid response cars on the road ready, when they
> are needed for the people of London. [pic.twitter.com/RW81BHx0sP](https://t.co/RW81BHx0sP)
> — London's Air Ambulance Charity (@LDNairamb) [November 5, 2021](https://x.com/LDNairamb/status/1456563675930714115?ref_src=twsrc%5Etfw)

#### London Freemasons & London’s Air Ambulance Charity

[London’s Air Ambulance Charity’s](https://www.londonsairambulance.org.uk/) car 
fleet has been boosted by £330,000 donation from the London Freemasons, who are 
funding the charity’s new fleet of rapid response vehicles for the next three years.
The London Freemasons first supported London’s Air Ambulance Charity in 2015 with
a £2 million donation towards the service’s second helicopter as part of the ‘Your
London, Your Helicopter’ campaign, and went on to pledge a further £100,000 in 2017
thanks to additional support from the membership.

---

![](https://wfay6x.infiniteuploads.cloud/2021/11/Screen-Shot-2021-11-25-at-11.55.35.
png)

#### TestRAMP, Alzheimer’s Society & ZSL

Not-for-profit TestRAMP sources, co-ordinates and connects Covid laboratory testing
capacity with the private sector, donating all fees for this service (beyond costs)
to charities, primarily [Alzheimer’s Society](https://www.alzheimers.org.uk/) and
ZSL. In the 12 months since October 2020 when travel restrictions began to lift,
TestRAMP has earned fees of over £2 million. After costs, this means that TestRAMP
has donated over £1 million to Alzheimer’s Society and ZSL so far.

---

> We're excited to be partnering with Rainbow Trust Children's Charity as our 2021-
> 2022 Charity of the Year. The Rainbow Trust supports children and their families
> with life-limiting or life-threatening conditions. Learn more about the amazing
> work they do: [https://t.co/238G0ZsDyY](https://t.co/238G0ZsDyY) [https://t.co/wt3k6eilgV](https://t.co/wt3k6eilgV)
> — Macfarlanes LLP (@MacfarlanesLLP) [October 21, 2021](https://x.com/MacfarlanesLLP/status/1451121685676105732?ref_src=twsrc%5Etfw)

#### Macfarlanes & Rainbow Trust Children’s Charity

London law firm, Macfarlanes has announced [Rainbow Trust Children’s Charity](https://www.rainbowtrust.org.uk/)
as its 2021/22 Charity of the Year. The company has committed all its annual fundraising
efforts to support the charity from October 2021 to the end of September 2022. The
partnership, which officially launched on Monday 1 October, will support Rainbow
Trust in a range of different ways including: raising money through fundraising 
activities, raising awareness of the charity amongst its staff and clients, pro 
bono legal support, donations from its in-house coffee bar, and the free use of 
office space for the charity.

---

![](https://wfay6x.infiniteuploads.cloud/2021/11/Horniman_Clocktower__SophiaSpring-
1.jpg)

#### Horniman Museum & Gardens & Small Beer

The [Horniman Museum and Gardens](https://www.horniman.ac.uk/) is set to benefit
from a five-figure donation in a new partnership with Small Beer, which aims to 
reduce the Horniman’s environmental impact. The Bermondsey-based lower alcohol brewery
has chosen its fellow south Londoner the Horniman as its charity partner for 2021-
2. Small Beer’s support is a result of their 1% For the Planet membership, in which
businesses commit to donating the equivalent of 1% of projected revenue to support
environmental non-profit organisations. Small Beer will provide a range of support,
including sponsorship of the Horniman’s Environment Champions Club, water-saving
advice for the Aquarium, and support for events at the Forest Hill venue.

---

![Staff from Proverb Skin deliver hand sanitiser to a school](https://wfay6x.infiniteuploads.
cloud/2021/11/Screen-Shot-2021-11-25-at-12.02.46.png)

#### Proverb Skin & The Hygiene Bank

Proverb Skin and [The Hygiene Bank](https://thehygienebank.com/) have partnered 
up to provide free hand sanitiser for children across the country. Through the ‘
one-for-one’ donation program, for every hand sanitiser purchased from the Proverb
website, it donates one via The Hygiene Bank to send to children in the UK in hygiene
poverty. Proverb has also pledged to continue this partnership with The Hygiene 
Bank post-pandemic.

---

![Fullers staff ](https://wfay6x.infiniteuploads.cloud/2021/11/image005.png)

#### Fuller’s & Shooting Star Children’s Hospices

Fuller’s has now been in partnership with [Shooting Star Children’s Hospices](https://www.shootingstar.org.uk/)
since 2012, raising £927,000 for the charity to date. Part of the huge total raised
is thanks to customers at Fuller’s pubs who have helped to raise £291,929 through
Pennies, the digital charity box.

---

![](https://wfay6x.infiniteuploads.cloud/2021/11/Far-left-Maisie-McCormick-far-right-
Joyce-Ross-both-of-Beatson-Cancer-Charity-with-members-of-the-band-Decadent-Movement-
and-CeilidhFest-organiser-Kate-Walker.jpg)

#### CeilidhFest & Beatson Cancer Charity

[Beatson Cancer Charity](https://www.beatsoncancercharity.org/) has been announced
as the official charity partner of CeilidhFest, the Glasgow music and dance festival.
The month-long city wide festival has been taking place throughout November, brought
to the city by its hospitality and entertainment industry – bars, restaurants, and
event venues, musicians, and entertainers. The full line-up includes an eclectic
mix of indie, rock and club music as well as traditional Scottish, modern Celtic
and all sorts of music and dance – champion Highland and break dancers, bhangra 
and other multi-cultural fusions and mash-ups.

---

> With less than 3 weeks to go until [#ICAPCharityDay](https://x.com/hashtag/ICAPCharityDay?src=hash&ref_src=twsrc%5Etfw)
> 2021, see some of the charities we are supporting globally here: [https://t.co/4o0SGkj3YT](https://t.co/4o0SGkj3YT)
> [pic.twitter.com/3Ug6wjiwVc](https://t.co/3Ug6wjiwVc)
> — ICAP Charity Day (@ICAPCharityDay) [November 19, 2021](https://x.com/ICAPCharityDay/status/1461669550953484288?ref_src=twsrc%5Etfw)

#### ICAP Charity Day

ICAP is holding its 29th annual global Charity Day on Thursday 9 December with charities
supported including [Refuge](https://www.refuge.org.uk/) and Shooting Star Children’s
Hospices. Each year, ICAP Charity Day raises money for charities across the globe,
with 100% of the revenues and commissions generated on the day donated to a variety
of causes. This year’s ICAP Charity Day will see charities, celebrity patrons and
ambassadors return to the broking floor to raise awareness and support ICAP’s brokers
while they close deals, with its new London headquarters hosting the event for the
first time.  Since its inception in 1992, ICAP Charity Day has raised over £150 
million, and supported around 2,600 charitable projects around the world.

---

![](https://wfay6x.infiniteuploads.cloud/2021/11/Tyl-Charlottes-Cloud-3.jpg)

#### Tyl by NatWest & Change Please

[Tyl](https://www.tylbynatwest.com/about-us/giveback) by NatWest has pledged to 
donate a portion of its revenue to social enterprise initiative, [Change Please](https://changeplease.org/).
The donation, which marks the payment provider’s first local community award, will
support Change Please in its ambition to end homelessness and follows a recommendation
from Tyl merchant, Charlotte’s Cloud, located in Chelsea. The announcement forms
part of Tyl’s partnership with Pennies, which has already seen Tyl raise upwards
of £150,000 for charities such as Macmillan Cancer Support, The Prince’s Trust and
Hospice UK.

---

> Salvation Army named as Pickfords’ Charity of the Year. As part of the partnership,
> people will be encouraged to donate pre-loved items using specially designed packing
> cartons, that can then be sold at the charity's shops. 
> Smart move![#CauseMarketing](https://x.com/hashtag/CauseMarketing?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/QOmjSIRLY9](https://t.co/QOmjSIRLY9)
> — John Thompson, fundraising consultant (@JTCHANGINGBIZ) [November 3, 2021](https://x.com/JTCHANGINGBIZ/status/1455904127964286981?ref_src=twsrc%5Etfw)

#### Pickfords & Salvation Army

[Salvation Army](https://www.salvationarmy.org/) has been named as Pickfords’ Charity
of the Year. As part of the partnership, people will be encouraged to donate pre-
loved items using specially designed packing cartons, that can then be sold at the
charity’s shops.

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