# Iceland Foods foundation donates £300k to help vulnerable children at Christmas

- Link: https://fundraising.co.uk/2021/11/23/iceland-foods-foundation-donates-300k-to-help-vulnerable-children-at-christmas/
- Published: 2021-11-23T00:34:49+00:00
- Author: Howard Lake

Iceland Foods Charitable Foundation has helped Action for Children establish an 
emergency fund to support those most in need this winter. **Its £300,000 donation
has enable the formation of the Action for Children Iceland Winter fund.**

The grant follows a partnership between the two organisations last year. Every single
member of the 28,000-strong Iceland staff became an Action for Children Secret Santa
as the Foundation donated £280,000 on their behalf to disadvantaged children and
their families.

This year the donation has increased to £300,000.

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As well as help with food, grocery vouchers, fuel and bills, the money will also
be spent on white goods such as freezers, cookers and microwaves, as well as pans
and cutlery.

As a result of its donation Iceland Foods Charitable Foundation has again become
the lead partner for the charity’s annual [Secret Santa](http://iamsanta.org.uk)
fundraising campaign.

**Melanie Armstrong**, Action for Children’s chief executive, thanked the foundation
and Iceland’s staff, adding that “It’s frankly shocking that in 2021 there are still
more than four million children living in poverty in the UK”.

**Paul Dhaliwal, Trading Director at Iceland Foods and IFCF Trustee, said: “**We
as a company are under no illusion about the challenging economic situation so many
families currently find themselves in and the thought that over four million children
could be going hungry and cold at this time of year is unbearable. I am so proud
of Iceland’s charitable foundation and the work it does to support good causes –
and what could be a better cause than this at Christmas time? I know that the staff
at Action for Children will work tirelessly to make sure this money helps those 
who need it most and I’m delighted that Iceland can play its part in making that
happen, by donating £10 on behalf of each of our 30,000 colleagues.”

Iceland Foods Charitable Foundation has donated over £30m to good causes in the 
UK.

Since 2010 it has focused on fundraising for dementia research, donating £10m to
UCL Dementia Research to help fund construction of the London hub of the new UK 
Dementia Research Institute, more than £5m to Alzheimer’s Research UK, and over 
£1.5m to the Alzheimer’s Society and Alzheimer Scotland.

> For most of us the festive season is a happy time. But there are children all 
> over the UK who face a Christmas without food, warmth or love. 
> Together, we change
> this. Find out how you can be a Secret Santa for a vulnerable child: [https://t.co/h5zvMjspVe](https://t.co/h5zvMjspVe)
> [#IAmSanta](https://twitter.com/hashtag/IAmSanta?src=hash&ref_src=twsrc%5Etfw)
> 🎅 [pic.twitter.com/JSxqa2BVsm](https://t.co/JSxqa2BVsm)
> — Action for Children (@actnforchildren) [November 1, 2021](https://twitter.com/actnforchildren/status/1455241806732480512?ref_src=twsrc%5Etfw)

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