# How watching a virtual log fire raises funds for Shelter

- Link: https://fundraising.co.uk/2021/11/11/how-watching-a-virtual-log-fire-raises-funds-for-shelter/
- Published: 2021-11-11T01:15:58+00:00
- Author: Howard Lake

**As winter days approach sit back and relax by watching a roaring log fire on YouTube
and help raise funds for Shelter at no cost to yourself.**

Working with Google, agency Above+Beyond has posted a 10-hour video of a roaring
log fire on YouTube and pledged to donate all the advertising revenue that it makes
to the homelessness charity.

The agency is encouraging the public to tune into The Good Fire often, daily even,
if only for a few minutes to help boost income for the charity in the run-up to 
Christmas. They describe it as “the YouTube fire that helps fund real heat for those
who need it most”.

## Advertisement

YouTube already features many videos of log fires, as it does of fish swimming in
aquaria. Above+Beyond have simply taken the idea, which was particularly popular
during lockdown, timed it for Christmas and added a charity beneficiary.

## WATCH: The Good Fire promo

Heart-warming video

## The Good Fire

[The Good Fire](https://www.youtube.com/channel/UCo09N3KxZV5oNkYRXOS2b-g) was launched
yesterday with a 60-second promotion, to warm up the audience so to speak. This 
promotion will be aired on Sky during Christmas.

Of course, it will rely on large numbers of viewers to make it a roaring success
for Shelter. But the idea of daily views might just spark a reaction on that scale.

Andy Harris, Director of fundraising at Shelter, said: “This will be an especially
tough winter for many, for thousands of families it will mean Christmas spent in
cold, cramped temporary accommodation, and for some people it will even mean freezing
nights spent sleeping on the streets.”

The virtual fire is designed to remind us that not everyone gets to stay warm in
their own home over Winter and at Christmas.

In addition to raising funds through ad revenue, the video invites viewers to donate
to Shelter on the charity’s website.

## WATCH: The Good Fire

And here is the full 10-hour video to watch in all its blazing glory.

Slow burn success for Shelter?

 * **[Fundraising and video – we can’t rewind we’ve gone too far](https://fundraising.co.uk/2021/04/12/fundraising-and-video-we-cant-rewind-weve-gone-too-far/)(
   12 April 2021)**
 * **[Fundraising just by watching videos](https://fundraising.co.uk/2011/01/12/fundraising-just-watching-videos/)(
   12 January 2011)**
 * **[Knorr video adverts to generate free donations to three charities](https://fundraising.co.uk/2018/04/09/knorr-video-adverts-generate-free-donations-three-charities/)(
   9 April 2018)**