# In Kind Direct appeals for Real Christmas Must Haves

- Link: https://fundraising.co.uk/2021/11/08/in-kind-direct-appeals-for-real-christmas-must-haves/
- Published: 2021-11-08T09:15:00+00:00
- Author: Melanie May

**Toilet rolls will be one of Christmas’s must-haves for many, according to In Kind
Direct, after more than 75% of respondents to a survey among its network of charitable
organisations indicated that toiletries, personal hygiene and household cleaning
products are currently the most needed items.**

[In Kind Direct](https://www.inkinddirect.org/) works with over 4,500 charitable
organisations across the UK, distributing a wide range of products from donating
organisations: 577 of which answered its survey.

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![](https://wfay6x.infiniteuploads.cloud/2021/11/In-Kind-Direct-urgently-calls-for-
more-business-donations-as-millions-of-people-need-hygiene-essentials-this-Christmas-
730x1024.jpg)

##  Top 10 2021 Christmas must-haves

 1.  Toilet roll
 2.  Nappies
 3.  Anti bac/surface cleaner
 4.  Washing powder
 5.  Deodorant
 6.  Shampoo
 7.  Shower products
 8.  Period products
 9.  Toothbrushes & toothpaste
 10. Hand wash & liquid soap

In the final months of 2020, In Kind Direct distributed almost three million of 
the Real Christmas Must Have products to UK charitable organisations (11 million
of these products were donated throughout 2020 to over 3,000 charities). This year
the demand is predicted to be significantly higher as the furlough scheme ends, 
household food and energy bills rise and a £20 Universal Credit cut takes effect.

This is echoed by In Kind Direct’s charitable network. 81% of survey respondents
said demand for their services has increased and 85% said people they support are
struggling more financially in recent months.

In Kind Direct is appealing for donations of these Real Christmas Must Haves from
retailers, manufacturers, and brands to help people through the winter months.

Rosanne Gray, In Kind Direct CEO commented:

> “With the help of our corporate partners we will be distributing the essential
> items that people need, but we are urgently calling on more businesses to donate
> products and be a lifeline for people, especially at this time of year. Whilst
> the festive season should be associated with joy, togetherness and fun, the end
> of the year is a challenging time for many people.”

Retailers, manufacturers or brands with products to donate can contact: do*******@**********
ct.org, and charitable organisations in need of products can [register for free](https://www.inkinddirect.org/charities/).

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