# Not-for-profit streaming platform launches with focus on animal & planet protection

- Link: https://fundraising.co.uk/2021/11/02/not-for-profit-streaming-platform-launches-with-focus-on-animal-planet-protection/
- Published: 2021-11-02T09:30:00+00:00
- Author: Melanie May

**A not-for-profit streaming platform dedicated to protecting animals and the planet
launches this month.**

[Ecoflix](http://www.ecoflix.com) is wholly owned by The Ecoflix Foundation and 
launches globally on Tuesday 9 November, during COP26. 

Founded by American philanthropist and animal advocate David Casselman, it seeks
to advance three of the United Nations’ Sustainable Development Goals – Life on 
Land, Life Below Water, and Climate Action. 

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One month of all annual memberships to the streaming service will be donated to 
affiliated NGOs chosen by Ecoflix members, while Ecoflix profits will be used to
support animal and planetary causes around the world. Ecoflix is also offering over
9,000 schools in the UK free access to the platform as an educational resource.

Programming with a focus on the natural world and nature-based solutions to climate
change has been in production since early 2021, developed and produced by a BAFTA
and Emmy award winning team headed up by Fresh Start Media Creative Director, Marshall
Corwin.

Developed to encourage behavioural change, the international productions aim to 
offer inspiration to viewers, with ideas for how to make a difference to protect
the animals and the planet including through volunteering time, donating to causes,
and lobbying. 

Ecoflix launches with the support of a number of global non-profits including The
Born Free Foundation, IFAW, The United Nations’ Trillion Tree Campaign, PAWS and
National Park Rescue. Its advisory board also includes Dr. Thomas Crowther, a British
scientist specialising in ecosystem ecology and the chief scientific advisor to 
the UN’s Trillion Tree Campaign; Virginia McKenna, actor, author and wildlife campaigner:
Lori Marino, neuroscientist and expert in animal behaviour and intelligence, as 
well as founder and executive director of The Kimmela Center for Animal Advocacy
and founder and President of the Whale Sanctuary Project; and Robin Hanbury Tenison,
founder of Survival International.

David Casselman, Ecoflix Founder and CEO said: 

> “My vision for Ecoflix is to touch the hearts and minds of people who care about
> the planet to empower them to become a part of a necessary worldwide shift.   
> We seek to provide uplifting inspiring programming which will excite people and
> help them realise they can be the change they want to see.”

Charities and causes supported so far by Ecoflix include The Whale Sanctuary Project
in Russia, Malaysia Gibbon Rescue, The Wolf Connection in Los Angeles, and the rescue
of Kaavan the elephant from captivity in a Pakistan Zoo and his relocation to The
Cambodia Wildlife Sanctuary.  The team is also campaigning to secure the release
of Billy the elephant in Los Angeles, with the story, Free Billy, the first original
documentary to be released worldwide on the platform.