# 14 corporate partnerships supporting good causes

- Link: https://fundraising.co.uk/2021/10/19/14-corporate-partnerships-supporting-good-causes/
- Published: 2021-10-19T09:30:00+01:00
- Author: Melanie May

**From Phoenix Group funding Childline for four days during October, to Morgan Stanley’s
new two-year partnership with The Felix Project, here’s a round up of recent news
on corporate partnerships.**

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> — Insurance United Against Dementia (@InsuranceUAD) [October 14, 2021](https://x.com/InsuranceUAD/status/1448607657795915777?ref_src=twsrc%5Etfw)

#### Zurich Community Trust & the Insurance Day of Giving

In support of the upcoming Insurance Day of Giving, [Zurich Community Trust](https://www.zct.org.uk/en-gb)(
ZCT) has launched a matched donation campaign. The Insurance Day of Giving will 
be held on 4 November, organised by Insurance United Against Dementia (IUAD), and
providing the industry with an opportunity to get together and raise funding for,
and awareness of the cause. ZCT will be matching funding donations made upon sign
up to the day of the event, in addition to matching any staff donations made by 
participating insurance firms, up to £100,000.

---

> Our charity partner Samaritans have a Self-Help app that helps you look after 
> your mental health that you can do for yourself, at your own pace and in your 
> own time.[https://t.co/kLiwlEF9gC](https://t.co/kLiwlEF9gC) [#WorldMentalHealthDay](https://x.com/hashtag/WorldMentalHealthDay?src=hash&ref_src=twsrc%5Etfw)
> [#WMHD](https://x.com/hashtag/WMHD?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/N6rWgL3DtH](https://t.co/N6rWgL3DtH)
> — Phoenix Group (@PhoenixGroupUK) [October 10, 2021](https://x.com/PhoenixGroupUK/status/1447109830360150024?ref_src=twsrc%5Etfw)

#### Phoenix Group, NSPCC & Samaritans

Phoenix Group funded NSPCC’s [Childline](https://www.childline.org.uk/) service 
for four ‘Unforgettable Days’, spanning across World Mental Health Day (8, 9, 10,
and 11 October). Following the four Unforgettable Days, Phoenix looked at how many
contacts were made, what themes came up throughout the days and some anonymised 
case studies to help it gain a deeper understanding of key societal issues and help
to secure a life of possibilities for everyone. Earlier this year, colleagues at
Phoenix Group also voted for a two-year partnership with Samaritans.

---

> Last Friday we had an incredible evening for [#DayOfTheGirl](https://x.com/hashtag/DayOfTheGirl?src=hash&ref_src=twsrc%5Etfw)
> celebrating young women & girls around the world. A HUGE thank you to [@wiffygriffy](https://x.com/wiffygriffy?ref_src=twsrc%5Etfw),
> [@oliviadeano](https://x.com/oliviadeano?ref_src=twsrc%5Etfw), @DYYLAAAANN, [@bekaontoast](https://x.com/bekaontoast?ref_src=twsrc%5Etfw)
> for being part of such a special show ❤️
> Photos c/o [@patrickgunning](https://x.com/patrickgunning?ref_src=twsrc%5Etfw)
> [@youtubemusic](https://x.com/youtubemusic?ref_src=twsrc%5Etfw) [pic.twitter.com/jYmL8u2ZML](https://t.co/jYmL8u2ZML)
> — War Child UK (@WarChildUK) [October 14, 2021](https://x.com/WarChildUK/status/1448602486789611524?ref_src=twsrc%5Etfw)

#### War Child UK, Groovy Gecko & YouTube Music

[War Child UK](https://www.warchild.org.uk/home), together with live-streaming experts
Groovy Gecko and YouTube Music, hosted an exclusive music industry panel day at 
Abbey Road Studios on Monday 11 October, as part of their new event series _Day 
Of The Girl_, highlighting the challenges girls and young women face around the 
world. Agency Groovy Gecko supported the event for the charity with Groovy Gecko
producing and managing the live stream, enabling attendees to engage virtually, 
from anywhere around the world.

---

![](https://wfay6x.infiniteuploads.cloud/2021/10/Central-London-Route-Georgie-_-
credit-TheFelixProject.jpg)

#### The Felix Project & Morgan Stanley

Morgan Stanley has announced a new two-year charity partnership with [The Felix Project](https://thefelixproject.org/).
The new partnership was voted for by Morgan Stanley’s London employees following
a week-long poll. The partnership will see employees aiming to raise £500,000, which
will be matched by the Morgan Stanley International Foundation, to raise a total
of at least £1million. The funds will help The Felix Project run their new East 
London operation for the next five years, covering rent, utilities, and rates – 
as well as recruitment, training, and retention of volunteers to work alongside 
the warehouse team. The funds raised will also support The Felix Project’s education
work in local schools,  and together they will launch a new employability scheme,
to create employment and training opportunities that will address the growing youth
unemployment issues in London.

---

![](https://wfay6x.infiniteuploads.cloud/2021/10/XLP-_-The-eXcel-Project-1024x716.
jpg)

#### XLP & Cain International

[XLP](https://www.xlp.org.uk/), an urban youth charity working with children and
young people across nine boroughs in London, has entered a new three-year partnership
with Cain International, a private investment firm, which will commit more than 
£250,000 to the charity as it takes the role of lead sponsor for the organisation.
As a part of this role, Cain will be working closely with the charity to support
not only its fundraising initiatives, but also its work on the ground by dedicating
time to its mentorship scheme.

---

> We're delighted to announce our first ever corporate charity partnership, with@
> ImpetusPEF — committing to a £100,000 annual donation for three years and providing
> pro bono and volunteering opportunities for staff.
> Find out more here: [https://t.co/4nrTbTkCQf](https://t.co/4nrTbTkCQf)
> [pic.twitter.com/JRF6uAr3JQ](https://t.co/JRF6uAr3JQ)
> — Tilney Smith & Williamson (@tsandw) [October 7, 2021](https://x.com/tsandw/status/1446043791023087618?ref_src=twsrc%5Etfw)

#### Impetus & Tilney Smith & Williamson

Tilney Smith & Williamson has announced its first ever corporate charity partnership–
with [Impetus](https://www.impetus.org.uk/) – committing to a £100,000 annual donation
for three years and providing pro bono and volunteering opportunities for staff.
The firm’s partnership with Impetus opens the door for staff to make a difference
in their local communities and act as ambassadors for the financial and professional
services sectors to attract a broader spectrum of people. There will be opportunities
for Tilney Smith & Williamson staff to volunteer, take up pro bono work, attend 
or run knowledge sharing events and of course, fundraise.

---

> We are proud to join the [@nbrly](https://x.com/nbrly?ref_src=twsrc%5Etfw) Seeds
> of Change programme alongside [@rsagroup](https://x.com/rsagroup?ref_src=twsrc%5Etfw),
> Cadent, [@CocaColaEP](https://x.com/CocaColaEP?ref_src=twsrc%5Etfw), [@Danone](https://x.com/Danone?ref_src=twsrc%5Etfw)
> and M&G with an aim to help small charities and good causes have a bigger positive
> environmental impact for local communities 💙[https://t.co/dqWx7zQl2Z](https://t.co/dqWx7zQl2Z)
> — Southern Co-op (@TheSouthernCoop) [October 12, 2021](https://x.com/TheSouthernCoop/status/1447886021878747143?ref_src=twsrc%5Etfw)

#### Small charities & Neighbourly

[Neighbourly](https://www.neighbourly.com/) has launched its new Seeds of Change
programme, bringing together support from Southern Co-op, RSA Insurance, Cadent,
Coca-Cola Europacific Partners, Danone and M&G to help small charities and good 
causes have a bigger positive environmental impact for local communities. Seeds 
of Change will enable businesses to donate volunteer time and / or grants to small
charities and local causes across the UK, helping causes to create green spaces 
for local communities and reduce their CO2 emissions. Seeds of Change will enable
national businesses to direct targeted support to communities where environmental
changes are needed the most, by engaging and supporting local causes and community
groups in these areas. Micro-grants will be directed to local causes for planting
and environmental activities, using an existing seed-fund of around £100,000 from
a selection of Neighbourly partners.

---

![](https://wfay6x.infiniteuploads.cloud/2021/10/parkinsons-Sanitiser-station-Knutsford-
Service-Station-1024x709.jpg)

#### Parkinson’s UK & SmartOutdoor

SmartOutdoor has donated £70,000 worth of advertising space to[ Parkinson’s UK](https://www.parkinsons.org.uk/)
for an awareness raising campaign. The donation is supporting a new burst of the
charity’s multimedia Time for Can campaign, which first launched in November 2020.
The new awareness campaign features people who are living with Parkinson’s highlighting
the daily struggles that they face from their symptoms – from difficulty eating 
and sleeping, to depression and a reliance on a carefully managed medication regime.
The space donated is as part of an ongoing partnership with Parkinson’s UK, and 
includes prominent locations, such as above motorways, on main A-roads and even 
hand sanitiser screens in service stations.

---

![](https://wfay6x.infiniteuploads.cloud/2021/10/Action-for-Children-staff-with-
Alpha-Solway-representitive-1024x683.jpg)

#### NHS Scotland & Alpha Solway

Scottish firm Alpha Solway has partnered with [NHS Scotland](https://www.scot.nhs.uk/)
to donate £100,000 to support charities across the country. NHS Scotland has launched
a charitable initiative that will see Alpha Solway give £50,000 for charitable causes
in Dumfries & Galloway and another £50,000 to ones in Shetland. NHS Scotland will
distribute the donations via a specialised portal to various charities across the
two regions, helping communities recover from the effects of the pandemic. The first
charity to receive a slice of the funds is Action for Children, which has received
£5,000 to fund summer activities at Upper Nithsdale Family Service.

---

> A big thank you and congratulations to the [@NissanUK](https://x.com/NissanUK?ref_src=twsrc%5Etfw)
> runners 🏃‍♂️ [https://t.co/5kPRp3Ockf](https://t.co/5kPRp3Ockf)
> — Sported (@sported_UK) [October 5, 2021](https://x.com/sported_UK/status/1445309444863234050?ref_src=twsrc%5Etfw)

#### Sported & Nissan GB

[Sported](https://sported.org.uk/) has been chosen as one of two charity partners
for Nissan GB’s Nissan Possibilities Project, the company’s new CSR initiative to
create more opportunities for under-represented communities. Nissan GB will be working
with the Sported network of 2,600 community clubs to help create better participation
opportunities for young people with disabilities. In partnership with the Richard
Whitehead Foundation, Nissan GB will fund the provision of running prosthetics to
young people with leg amputation, limb-loss or limb difference. The Foundation will
also provide support and advice. Radio 1 DJ Adele Roberts also joins Nissan GB as
a Diversity & Inclusion Ambassador.

---

![](https://wfay6x.infiniteuploads.cloud/2021/10/deichmann-1024x404.png)

#### Barnardo’s & Deichmann

German shoe retailer Deichmann celebrated its UK 20th Anniversary by harnessing 
its charitable endeavours and giving back to families in need across the UK. Together
with [Barnardo’s](https://www.barnardos.org.uk/), the brand’s ‘Best Foot Forward’
campaign helped to raise £185,205.24 in funds and included a school shoe donation
scheme. ‘Best Foot Forward’ is the company’s biggest UK charity initiative with 
the shoe donation scheme as the first of its kind in the UK for the retailer.

The nationwide campaign was supported by celebrities and their families, including
TV personalities Sam and Billie Faiers, Jacqueline Jossa, Lydia Bright and Jake 
Quickenden, to encourage families to get involved with fundraising activities, including
Barnardo’s annual Big Toddle sponsored walk, of which Deichmann was the headline
sponsor.

---

![](https://wfay6x.infiniteuploads.cloud/2021/10/heart-of-scotland.jpeg)

#### Heart Research UK & Bo+Tee

September’s National Heart Day saw global activewear brand Bo+Tee working with [Heart Research UK](https://heartresearch.org.uk/)
on its Heart of Scotland appeal. Bo+Tee marked World Heart Day by donating 10% of
all profits on www.boandtee.com alongside the Bo+Tee app to the Heart of Scotland
appeal.

---

> We have joined forces with Rubies to raise money for children and young people
> facing poverty, abuse, and neglect. Rubies have donated over 100,000 costumes 
> to our shops across the UK.
> To find out how you can purchase a costume, visit 
> [https://t.co/FPTtWTEPGi](https://t.co/FPTtWTEPGi) [pic.twitter.com/B7gX2Ckf8i](https://t.co/B7gX2Ckf8i)
> — The Children's Society (@childrensociety) [October 13, 2021](https://x.com/childrensociety/status/1448306035375083521?ref_src=twsrc%5Etfw)

#### Children’s Society & Rubies

Rubies has donated thousands of costumes and accessories to the [Children’s Society](https://www.childrenssociety.org.uk/).
The stock includes Star Wars, DC Comics, Power Rangers, Paw Patrol and more. The
costumes are being sold through the charity’s eBay store and a number of its shops,
with funds raised going towards its work.

---

![](https://wfay6x.infiniteuploads.cloud/2021/10/rays-of-sunshine-1024x768.jpg)

#### Rays of Sunshine Children’s Charity & Smyths Toys

Smyths Toys has partnered with [Rays of Sunshine Children’s Charity](https://raysofsunshine.org.uk/),
providing toys and a donation. Rays of Sunshine has delivered over 127 sets of sensory
bags to 53 hospitals, hospices, and community settings across the UK since 2019.
The partnership with Smyths will enable the charity to further enhance these services
by providing children with an additional specialised box of fidget toys. Smyths 
has also donated an additional £50,000 to help fund a calendar of hospital ward 
wish initiatives that will improve and enhance hospital environments and provide
play resources on paediatric wards across the UK.

 * **[10 corporate fundraising partnerships benefitting UK good causes](https://fundraising.co.uk/2022/08/19/10-corporate-fundraising-partnerships-benefitting-uk-good-causes/)**(
   19 August 2022)
 * **[B&Q teams up with Woodland Trust on regeneration project, & other partnership news](https://fundraising.co.uk/2022/10/12/bq-teams-up-with-woodland-trust-on-regeneration-project-other-partnership-news/)**(
   12 October 2022)
 * **[Domino’s raises £6mn for Teenage Cancer Trust, & other corporate fundraising news](https://fundraising.co.uk/2022/11/02/dominos-raises-6mn-for-teenage-cancer-trust-other-corporate-fundraising-news/)**(
   2 November 2022)
