# Work for Good calls on charities to sign up to Small Business Star fundraising campaign

- Link: https://fundraising.co.uk/2021/10/14/work-for-good-calls-on-charities-to-sign-up-to-small-business-star-fundraising-campaign/
- Published: 2021-10-14T10:34:16+01:00
- Author: Melanie May

**Fundraising platform Work for Good is seeking charities to sign up to its Small
Business Star campaign in the run up to Christmas.**

Work for Good helps charities raise funds through small businesses’ sales-based 
fundraising. In the run up to Christmas – a time when many small businesses launch
fundraising campaigns and increase their charitable donations – it is calling for
more charities to join the campaign. 

Work for Good helps small businesses pledge donations to charity, simplifying the
Commercial Partnership Agreement process by enabling small businesses to digitally
create them with each charity they would like to support in minutes.

## Advertisement

Charities can sign up to the platform for free and create a Work for Good page, 
and when a small business is interested in supporting them, refer them to Work for
Good. Businesses pledging their support for a charity can then create their Commercial
Participation Agreement with it via the platform’s donations form. Once their sales
campaign has finished, they pay in their donation and Work for Good transfers this
to the charity on a monthly basis, deducting a 5% fee from donations to support 
its work.

Since its launch the platform has raised £1.5 million in charitable donations from
small business sales fundraising, with the aim of reaching £50 million in the next
five years.

This Christmas Work for Good is helping businesses to raise more funds for their
chosen charity with a match funding pot of £50,000. By paying their raised funds
via their Work for Good account, from 9am on Monday 6 December, small businesses
will have their donations doubled up to £250 per business, whilst funds last.  

Veronica Bamford-Deane, Managing Director at Work for Good said:

> “We are really excited to have launched the Small Business Star Campaign. There
> are over 5.8 million small businesses in the UK and half of UK turnover comes 
> from these businesses. Furthermore, since the pandemic there has been a significant
> increase in support for shopping small with 59% of Brits saying they now support
> local businesses more than previously.
>  
> “We make it easy for charities to tap into this and engage multiple small businesses
> that want to fundraise for charity.  £1bn of charitable income could be created
> every year if 1 in 20 small businesses donated just 1% of income. This is valuable
> untapped income.”

Over 1,000 UK charities, including WWF-UK, Mind, Tommy’s, Shelter, FareShare and
Marine Conservation Society already using Work for Good. Since Tommy’s joined Work
for Good in November 2019, £62,773 has been donated to it by small businesses. 

Rosie Leverton, Head of Corporate Partnerships at Tommy’s said:

> “Work for Good has really helped us to transform how we work with small businesses.
> As a charity, we love steady, reliable, sustainable income. It means we can plan
> ahead, and we know what’s coming.”

One of the 54 small businesses that have supported Tommy’s is Pattie & Co, an ethical
brand selling products for babies. It donates 10% of the sale of every blanket to
the charity and has so far raised £14,769for the charity. 

Founder of Pattie & Co, Cat Price, said:

> **“**Work for Good has made charitable donations a really simple, straightforward
> process for us. It gives peace of mind on the legal side, and it takes no more
> than a few minutes each month to administer.”

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