# 9 ways companies are supporting good causes

- Link: https://fundraising.co.uk/2021/09/24/9-ways-companies-are-supporting-good-causes/
- Published: 2021-09-24T10:07:00+01:00
- Author: Melanie May

**From Morrison’s Good to Grow scheme, to Morgan Stanley’s fundraising for Teenage
Cancer Trust, here are 9 more corporate partnerships.**

> How do we get our kids to eat more of the good things? We’re helping kids understand
> how their fruit and veg is grown, so they know why it’s important to eat it. Look
> out for our new advert on how to earn FREE gardening equipment for your school.
> [https://t.co/MJeSo3OVVp](https://t.co/MJeSo3OVVp) [pic.twitter.com/bp2dUDYVX9](https://t.co/bp2dUDYVX9)
> 
> ## Advertisement
> 
>  [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)
> — Morrisons (@Morrisons) [September 10, 2021](https://twitter.com/Morrisons/status/1436234600523599884?ref_src=twsrc%5Etfw)

#### Morrisons Good to Grow

Free gardening equipment is on offer to schools from Morrisons through its [Good to Grow](https://my.morrisons.com/blog/community/good-to-grow/)
initiative. For every £10 spent in store or online at Morrisons, shoppers get a 
Grow Token to help their school get everything they need to get growing. People 
can download the MyMorrisons app to start collecting Grow Tokens and choose the 
school they would like to donate them to. Their chosen school will be able to exchange
their Grow Tokens for free gardening equipment. Pitching for Morrisons’ 2022-25 
charity partner is also underway.  Five charities pitched in September, with two
to be chosen to go through to the colleague vote.

---

![](https://wfay6x.infiniteuploads.cloud/2021/09/Teenage-Cancer-Trust-Nurse-Trollope-
funded-by-partnership-will-support-young-people-in-West-Kent-North-Kent-and-Medway-
1024x683.jpg)

Teenage Cancer Trust Nurse Trollope’s post is funded by partnership and supports
young people in West Kent, North Kent and Medway

#### Teenage Cancer Trust & Morgan Stanley

[Teenage Cancer Trust’s](https://www.teenagecancertrust.org/) partnership with Morgan
Stanley has raised over £1.4 million to provide specialist nursing care, support
and dedicated facilities for young people with cancer. The achievement smashes its
original target of raising £1m. Over £800,000 of the money raised by the partnership,
which draws to a close this month, is being used by Teenage Cancer Trust to help
develop a new ward for young patients and a new waiting space at University College
London Hospitals NHS Foundation Trust (UCLH). Once complete, the new ward will become
a relaxing and welcoming environment for young people, their families and friends,
which feels more like home than a hospital ward. In a different part of the hospital,
the money raised will enhance a waiting space for young people undergoing proton
beam therapy.

---

#### In Kind Direct & Procter & Gamble

[In Kind Direct](https://www.inkinddirect.org/) has now distributed over 30 million
personal hygiene and cleaning items during its 20-year partnership with Procter &
Gamble to over 7,500 UK charities.  Some of their major brand donations have included:
almost 12 million tampons and towels from Always and Tampax, almost 15 million baby
items from Pampers, 1.4 million cleaning products from Fairy, and 4.1 million grooming
products from Gillette.

---

![](https://wfay6x.infiniteuploads.cloud/2021/09/Screen-Shot-2021-09-24-at-07.54.30.
png)

#### Movember & Pringles

Pringles has announced it is supporting [Movember](https://uk.movember.com/) for
a second year, following the success of last year’s partnership. The brand is encouraging
shoppers to start a conversation over a can of Pringles by offering a voucher for
a free small can (40g) with every standard can (200g) bought from 1–21 September
in Tesco stores^(. )Pringles fans will be encouraged to send the voucher directly
to a friend, along with some useful advice from Movember on how to approach difficult
conversations. Together, Pringles and Movember are aiming to drive more open conversations
around mental health and encourage people to ‘Pop, Share, Chat’. Pringles has also
announced that it will be donating a minimum of £75,000 to the charity.

---

![](https://wfay6x.infiniteuploads.cloud/2021/09/The-Sleep-Charity-Furniture-Village-
Sleep-Line-Launch-1-1024x637.jpg)

#### The Sleep Charity & Furniture Village

[The Sleep Charity](https://thesleepcharity.org.uk/) has partnered with Furniture
Village to launch the UK’s first dedicated sleep helpline where trained specialists
will support individuals with their sleep concerns five days a week.  The Charity
and Furniture Village conducted some research with OnePoll to asses the nation’s
sleep concerns and the results showed that more than a quarter (28 per cent) said
a bad night’s sleep had affected their mental health. This figure rose to a staggering
50 per cent of those aged 18 to 24.

---

![](https://wfay6x.infiniteuploads.cloud/2021/09/wndorus-woods-1024x683.jpg)

#### Wondrous Woods & Maggie’s

Scotland lighting trail Wondrous Woods has chosen [Maggie’s](https://maggies.org/)
as its charity partner for 2021.  The lighting trail, which runs from 21 October
to 14 November, will illuminate Hopetoun House, just outside Edinburgh, and light
up a magical woodland journey through its grounds. Visitors will have the chance
to donate to the charity while to celebrate the organisation’s 25^(th) anniversary,
on 4 November a Maggie’s logo will appear illuminated against the backdrop of the
House and orange lasers will punctuate the trail. Wondrous Woods is also offering
discounted tickets to 250 Maggie’s newsletter readers and running a social media
competition to win family tickets for the event and the opportunity to experience
the grandeur of the ancestral home with an evening of drinks, plus a hamper of food
courtesy of Maggie’s, served in the Tapestry Room. 

---

![](https://wfay6x.infiniteuploads.cloud/2021/09/synergy-alexs-wish-1024x730.jpg)

#### Alex’s Wish & Synergy Personnel Services

Leicestershire-based recruitment company Synergy Personnel Services has taken on
Leicestershire-based charity [Alex’s Wish](https://alexswish.co.uk/) as its Charity
of the Year. The company already has their first fundraiser planned, which is the
Lykewake Walk, a 42 mile walk done over a 24-hour period and taking in the highest
peaks in the Yorkshire Dales.  They’re also busy organising a charity Sports Day
plus lots of other events over the next 12 months.

---

> 🤝 [#Rovers](https://twitter.com/hashtag/Rovers?src=hash&ref_src=twsrc%5Etfw) 
> are pleased to announce a new charity partnership with [@Benefit_Mankind](https://twitter.com/Benefit_Mankind?ref_src=twsrc%5Etfw)!
> 
> 🔵⚪️
> — Blackburn Rovers (@Rovers) [September 13, 2021](https://twitter.com/Rovers/status/1437464843750031361?ref_src=twsrc%5Etfw)

#### Benefit Mankind & Blackburn Rovers

Football club Blackburn Rovers has announced a new charity partnership with Blackburn-
based charity [Benefit Mankind](https://benefitmankind.co.uk/). Throughout the course
of the season, the charity will benefit from fundraising and awareness activities,
including a dedicated match day at Ewood Park and support from player ambassador
Bradley Johnson. More on footballers supporting good causes [here](https://fundraising.co.uk/2019/01/30/footballers-turn-pyjamas-support-hospice-fundraising-event/)
and [here](https://fundraising.co.uk/2018/07/11/england-footballers-lend-support-deutsche-bank-cure-leukaemia-app-hackathon/).

---

![](https://wfay6x.infiniteuploads.cloud/2021/09/bolt.jpg)

#### London’s Air Ambulance Charity & Bolt

London ride-hailing operator Bolt is partnering with [London’s Air Ambulance Charity](https://www.londonsairambulance.org.uk/).
Bolt launched the partnership by hosting a dedicated London’s Air Ambulance ride-
type on its app. The ride-type will work like a normal Bolt ride, but with every
trip passengers can donate 50p of the fare directly to London’s Air Ambulance Charity.
The category has been available in the Bolt app in London in the run up to Air Ambulance
Week between 6-12 September. Bolt’s logo will also appear on the red helicopter,
with its UK team participating in numerous fundraising activities for the charity
over 2021. In addition to its initial sponsorship commitment, Bolt is supporting
London’s Air Ambulance Charity in attracting new supporters with a marketing campaign
on its app aimed at increasing public awareness of the charity.
