# Oxfam opens Selfridges pop up shop

- Link: https://fundraising.co.uk/2021/09/03/oxfam-opens-selfridges-pop-up-shop/
- Published: 2021-09-03T09:55:26+01:00
- Author: Melanie May

**Oxfam’s Selfridges pop up shop is making a return as part of the charity’s #SecondHandSeptember
campaign this month, with actor Sienna Miller fronting the overall campaign.**

Miller will feature on posters in the windows of more than 500 Oxfam shops nationwide,
dressed in Oxfam clothes, which will be available to buy in Oxfam’s pop-up shop 
in Selfridges, London.

The shop runs from 6 September until the end of December and is styled by Oxfam’s
independent fashion advisor Bay Garnett. It celebrates the vintage treasures that
can be found in Oxfam shops, such as heritage tweed or sheepskin coats. Garments
evoking nostalgia for the 1980s, such as punk inspired clothes with zips and studs
and velvet dresses, also feature, and illustrator James Lacey, of Pointless Illustrations,
has designed a one-off T-shirt for the event, which will be on sale in store.

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![Images: Tom Craig/Oxfam](https://wfay6x.infiniteuploads.cloud/2021/09/OGB_123708_TC_SIENNA_OXFAM_RGB_V1_07-
1024x684.jpg)

Sienna Miller. Image: Tom Craig/Oxfam

The #SecondHandSeptember campaign aims to raise awareness about the harmful effects
fast fashion have on the planet. Consumers send 13 million items of clothing a week
to landfill, and the textile industry accounts for up to 10% of the world’s greenhouse
gas emissions – more than international aviation and shipping combined. To help 
reduce emissions, Oxfam is asking consumers to only buy second-hand clothes for 
the month of September and donate their pre-loved items. Shoppers can raise awareness
by sharing their one-of-a-kind finds using #SecondHandSeptember and tagging @OxfamGB.

Danny Sriskandarajah, Chief Executive of Oxfam GB, said:

> “The climate crisis is already wreaking havoc on people’s lives with extreme weather
> events that are destroying homes and harvests.
>  
> “Scientists warn we have just nine years to prevent catastrophic global temperature
> rises so all of us – governments, companies and individuals – have a role to play
> in rapidly reducing carbon emissions.
>  
> “Choosing second-hand is one way we can leave a lighter footprint on the planet
> while sending a message to retailers that we want them to slow down fashion. By
> shopping at Oxfam, you’re also raising money to help some of the world’s poorest
> people cope with the impacts of climate change.”

As well as its #SecondHandSeptember pop up shops, Oxfam has previously run other
pop up shops, including one in London’s Shoreditch Boxpark [for Halloween](https://fundraising.co.uk/2017/10/30/oxfam-returns-shoreditch-halloween-pop-shop/).

## More brands supporting the campaign

### **Baukjen & Isabella Oliver (House of Baukjen)**

To support Second Hand September, House of Baukjen will be launching a new Pre-Loved
scheme for its womenswear brand Baukjen. Customers can donate items they no longer
wear to Baukjen and its sister maternity brand Isabella Oliver (which already has
a Pre-Loved initiative) to be re-loved, repurposed or recycled with 50% of the net
proceeds donated to Oxfam.

### **eBay**

eBay is supporting Oxfam’s Second Hand September for a second year running. This
September, it will be matching pound-for-pound when anyone resells for Oxfam on 
eBay and sellers can donate up to 100% of the proceeds of any items they sell to
Oxfam.

### **Joules**

Joules stores will be promoting its partnership “Don’t Let Good Taste Go To Waste”
which gives Joules customers the chance to give clothes a second chance and increase
their lifespan. People can pop into a Joules store, and ask a member of staff to
show them to one of the drop-off points where they can leave the clothes and footwear
they want to donate. These items will then be passed on to Oxfam shops.

### **Superdry**

Superdry will be launching an [in-store ‘Give Back’ scheme](https://fundraising.co.uk/2021/09/15/superdry-promotes-recycling-clothes-in-partnership-with-oxfam/),
which encourages customers to support a more sustainable lifestyle. By donating 
their pre-loved clothes through one of the ‘Give Back’ boxes, available in selected
UK stores, Superdry will be twinning with their local Oxfam shops to support sustainable
clothes shopping, as well as the communities it operates in.