# Which? launches funding for research to help under-represented groups of consumers

- Link: https://fundraising.co.uk/2021/09/01/which-launches-funding-for-research-to-help-under-represented-groups-of-consumers/
- Published: 2021-09-01T09:00:00+01:00
- Author: Melanie May

**Which? has today launched a new fund offering grants for research projects aiming
to make a difference for under-represented groups of consumers.**

With consumer harm taking many forms, and often difficult to spot, particularly 
in digital markets or when affecting specific consumer groups that might be exposed
to different or more harms than others, the new fund will support research projects
working to improve understanding of the specific consumer harms these communities
experience or to develop evidence-based solutions to these issues. 

Which? is inviting UK-registered charities and universities to [apply for funding](https://consumerinsight.which.co.uk/which-fund)
for research projects across its four impact areas of money, consumer rights and
protections, digital life, and scams. 

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Which? states that these projects should ‘build on what is already known, bringing
new evidence and identifying novel solutions to help achieve real change. They should
also be targeted at audiences with the power to make a difference and communicated
in a compelling way.’

It is particularly keen to support organisations using innovative methodologies 
to uncover consumer harm. 

Rocio Concha, Director of Policy and Advocacy at Which?, said: 

> “Which? exists to make life simpler, fairer and safer for all consumers, but it
> is increasingly clear that consumer detriment can take many forms and be difficult
> to uncover – particularly due to digitalisation or when it affects certain groups
> of diverse or disadvantaged consumers.
>  
> “That’s why we are launching our [Which? Fund](https://consumerinsight.which.co.uk/which-fund)
> to support organisations that share our determination to ensure we understand 
> the challenges faced by all consumers and work to bring about the change needed
> to improve their lives.”

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