# UK’s 25 largest fundraising events raised over £74m in 2020

- Link: https://fundraising.co.uk/2021/08/03/uks-25-largest-fundraising-events-raised-over-74m-in-2020/
- Published: 2021-08-03T09:10:00+01:00
- Author: Melanie May

The UK’s 25 largest fundraising events raised more than £74m for charities in 2020–
just over half as much as the previous year’s Top 25 according to massive’s latest
figures.

Compiled annually since 2013, [massive’s latest Top 25](https://wearemassive.co.uk/)
reveals that lockdown saw 19 out of 25 events in 2019’s Top 25 list unable to go
ahead as planned, although most were able to continue in a virtual form. Existing
virtual events also saw rapid growth. As a result, this year’s Top 25 achieved 51%
of last year’s income.

The list was topped by Movember’s Grow for Mo event, which raised £11.5m. A second
event, Move for Mo, raised £4.15m, meaning the charity grew its combined income 
by 41% compared to last year.

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Second on the list was the World’s Biggest Coffee Morning, raising £10m, followed
by Race for Life with £6m.

Macmillan, with five events in the Top 25 worth over £20m, made the most money from
mass participation events last year, according to the report, followed by Movember
and Cancer Research UK.

Fast growers were:

• Game Heroes from Macmillan – up 300% at £920,000

• My Poppy Run from Royal British legion – up 300% at £1.13m

• Cycle 300 from CRUK – up 239% at £3.35m

John Tasker, a partner at massive, commented:

> “This year we saw charities successfully make the change from physical mass participation
> events to virtual ones. The sector responded incredibly effectively to the challenges
> of lockdown.
>  
> “On average, when a physical event went virtual they raised 40% of what they would
> normally.
>  
> “We also saw charities really amplify the power of their existing virtual events,
> which saw huge growth.
>  
> “We’re expecting mass participation events will be back in force next year, but
> we don’t expect things to go back to how they were. Charities have learned a lot
> from what’s happened in the last 18 months, and we expect to see a lot more hybrid
> events, combining physical and virtual, for the best of both worlds.”