# Crowdfunder & Nectar launch scheme to let people donate points to good causes

- Link: https://fundraising.co.uk/2021/07/22/crowdfunder-nectar-launch-scheme-to-let-people-donate-points-to-good-causes/
- Published: 2021-07-22T11:02:48+01:00
- Author: Melanie May

**Crowdfunder and Nectar have partnered to create a new scheme that will enable 
people to donate their Nectar points to good causes across the UK.**

Nectar Donate will launch in August, and charities can [sign up now](https://www.crowdfunder.co.uk/nectar-donate).

To participate, customers will be invited to go to the Nectar or Crowdfunder sites
to start donating points. There will be no fees for charities to accept donated 
points.

## Advertisement

Through Nectar Donate customers will be able to choose how much they give and how
often, to a charity of their choice, from local causes to national household name
charities.

![Nectar Donate logo](https://wfay6x.infiniteuploads.cloud/2021/07/nectar_donate.
png)

## Nectar Donate

Every year customers spend £250 million worth of their Nectar points. From August
they will have the opportunity to donate to one or more charities. They will be 
able to choose how much they give and how often, to a charity of their choice, from
local causes to national household name charities.

Over 18 million collectors collect Nectar points when shopping for groceries, booking
a holiday and buying petrol. Collectors can also get Nectar points every time they
shop online via nectar.com at almost 300 retailers.

Will people donate points to charity instead of using them to save money on other
purchases, such as travel, days out, shopping and cinema tickets? Nectar asked them.
It reports that **4.9 million** Nectar customers said they would like to donate 
their Nectar points to good causes. Furthermore **85%** said they would be interested
in supporting local charities.

![Nectar Donate - mockup of donated points on a mobile phone](https://wfay6x.infiniteuploads.
cloud/2021/07/nectar_donate_crowdfunder-phone.jpg)

Nectar Donate

Nectar is the United Kingdom’s largest coalition loyalty programme, and is owned
by Sainsbury’s. It has operated for 18 years.

In the past Nectar has partnered with individual charities, usually large, national
ones, so this represents a significant expansion and opportunity for smaller charities.
These have included:

 * [Oxfam](https://fundraising.co.uk/2013/04/05/oxfam-offers-nectar-points-donated-goods/)
 * [Sainsbury’s Active Kids](https://fundraising.co.uk/2012/02/19/sainsburys-active-kids-2012-vouchers-now-available/),
   not surprisingly
 * [NCH](https://fundraising.co.uk/2004/02/04/nch-secures-sole-charity-partnership-nectar/)
 * [Comic Relief and BBC Children in Need](https://fundraising.co.uk/2020/04/24/the-big-night-in-raises-over-27million/)

Not all partnerships are permanent. For example [Oxfam left Nectar in 2020](https://www.nectar.com/c/oxfam-exit)
after seven years of partnership.

Duncan Parker, Director of Charity and Philanthropy at Crowdfunder, said:

> “We’re really excited to be partnering with Nectar to launch Nectar Donate. This
> is an entirely new way for charities to ask for donations and utilise the Crowdfunder
> platform for fundraising.
>  
> “It will also help charity fundraisers to combat donor fatigue as supporters will
> be able to donate Nectar points instead of cash.
>  
> “We would encourage charities to sign up today ahead of the launch in August.”

James Moir, Managing Director at Nectar,** **said:

> “We know how important it is to our customers to be able to make meaningful donations
> to causes close to them, so we’re delighted to launch Nectar Donate in partnership
> with Crowdfunder, making it even easier for our customers to use their Nectar 
> points to support a huge range of fantastic charities.”

## More on Nectar and fundraising

 * **[EDF Energy to ask customers to donate Nectar points to Mencap](https://fundraising.co.uk/2005/10/10/edf-energy-ask-customers-donate-nectar-points-mencap/)(
   10 October 2005)**
 * **[Fundraising campaigns with a New year theme](https://fundraising.co.uk/2015/01/09/fundraising-campaigns-new-year-theme/)(
   9 January 2015)**
 * **[10 things you didn’t expect you could donate to charity](https://fundraising.co.uk/2014/11/10/10-things-didnt-expect-donate-charity/)(
   10 November 2014)**
