Legacy consortium Remember A Charity has launched a digital platform to enable charities to personalise legacy promotion materials, both for use during this year’s Remember A Charity Week and beyond.
The platform allows charities within the consortium to create personalised promotional assets for legacy giving featuring their own image, message, logo, brand colour and website address.
Designed to get more people talking about legacy giving, this year’s Remember A Charity Week campaign delivers the ask: ‘Will you?’, with a call to action tailored to each charity or cause. The ‘Will you?’ campaign creative was developed in partnership with Atomic London. The digital platform is available for charities participating in or joining the consortium before the end of July 2021, with generic campaign materials available thereafter.
Catriona Sinclair, Fundraising Manager for FRAME (Fund for the Replacement of Animals in Medical Experiments), commented:
“When there’s such a need for funding now, it’s not always easy to put the focus on longer-term returns, but gifts in Wills really can make such a difference – especially for a small charity like us with big aspirations of driving change. Larger funding pots like these enable us to afford to carry out research, making real headway in finding viable alternatives to animal methods.
“Like so many small teams, we need to stretch our resources as far as we can. So, being able to create and tailor our own legacy resources for this year’s Remember A Charity Week is really exciting. We can’t wait to share them with our audiences this September.”
Remember A Charity Week runs from 6-12 September, and will see the consortium run a high profile consumer awareness drive, encouraging the public to consider leaving a gift in their Will. The campaign will include targeted social marketing and a promotional video featuring the Wombles. The consortium’s partnership network of Campaign Supporters (professional advisers, solicitors and Will-writers) will also highlight the opportunity of leaving a charitable bequest to Will-writing clients.
Promotional activity continues throughout the year, with national newspaper supplements celebrating legacy giving scheduled in The Daily Telegraph and The Scotsman during October.
Rob Cope, Director of Remember A Charity, said:
“Legacies are vital for so many charities, particularly now, when funding streams are so stretched. So, this year, our focus is on making it as easy as possible for charities – no matter what size or cause – to make the campaign their own, giving them the tools they need to start up conversations about legacy giving and to demonstrate what it enables them to achieve.
“Working together to amplify the message during Remember A Charity Week, we’ll be reaching out to people across the country, asking if they will help the nation’s charities by leaving a gift in their Will.”
More Remember a Charity
- Wombles lend a hand for 2020 Remember a Charity in Your Will Week (7 September 2020)
- 2017’s Remember A Charity in Your Will Week takes to the airwaves with DJ Emperor Rosko (8 September 2017)
- Welsh legacy market: Remember a Charity launches first in-depth report (12 June 2019)