# TikTok sets users #CreativityForGood challenge

- Link: https://fundraising.co.uk/2021/07/08/tiktok-sets-users-creativityforgood-challenge/
- Published: 2021-07-08T10:32:33+01:00
- Author: Melanie May

**TikTok launched #CreativityForGood last month: a challenge inviting users of the
platform to create a TikTok style campaign or ad for a non-profit.**

Launched in the spirit of the Cannes Lions advertising awards – which doesn’t include
a category relevant for TikTok – [#CreativityForGood](https://fundraising.co.uk/2021/07/08/tiktok-sets-users-creativityforgood-challenge/#CreativityForGood)
participants can choose between one of four partnering non-profits, or pick another
cause they are passionate about. They are then asked to post their campaign or ad
on TikTok using that hashtag.

The goal of [the challenge](https://www.tiktokforbusiness-global.com/creativity-for-good),
it said, was ”to showcase artistry, expressiveness and individuality – much like
Cannes Lions does each year – while allowing the TikTok community to participate
and highlight their unique vision for giving back.”

## Advertisement

The four charities picked by TikTok were Malala Fund, It Gets Better Project, IFRC,
and One Tree Planted. TikTok has also donated to each of the four.

So far, the hashtag has had over 500 million views. Some of the videos can be seen
on the [Creativity For Good microsite](https://www.tiktokforbusiness-global.com/creativity-for-good),
which also includes more information on how to take part.

>  [@ghosthoney](https://www.tiktok.com/@ghosthoney?refer=embed)
> I’m honored to be able to partner with @itgetsbetter for TikToks [#CreativityForGood](https://www.tiktok.com/tag/creativityforgood?refer=embed)
> initiative! @tiktokforbusiness [#ad](https://www.tiktok.com/tag/ad?refer=embed)
>  [♬ LE BALLON – Mat Hours](https://www.tiktok.com/music/LE-BALLON-6773844337747822594?refer=embed)

>  [@outdoorkindaguy](https://www.tiktok.com/@outdoorkindaguy?refer=embed)
> Let’s make a difference together @onetreeplanted  💧🌱🙏 Link in bio [#treetok](https://www.tiktok.com/tag/treetok?refer=embed)
> [#CreativityForGood](https://www.tiktok.com/tag/creativityforgood?refer=embed)
> [#ad](https://www.tiktok.com/tag/ad?refer=embed)
>  [♬ Will to Live – Jacob Yoffee](https://www.tiktok.com/music/Will-to-Live-6777318368832653313?refer=embed)

## More on TikTok

 * **[TikTok creators can now use donation stickers in their videos and livestreams](https://fundraising.co.uk/2020/04/27/tiktok-creators-can-now-use-donation-stickers-in-their-videos-and-livestreams/)(
   27 April 2020)**
 * **[Fundraising and video: we can’t rewind, we’ve gone too far](https://fundraising.co.uk/2021/04/12/fundraising-and-video-we-cant-rewind-weve-gone-too-far/)(
   12 April 2021)**
 * **[Film competition offers chance to win share of £8000](https://fundraising.co.uk/2020/06/15/film-competition-offers-chance-to-win-share-of-8000/)(
   15 June 2020)**