# First UK Digital Benchmarks Study goes live

- Link: https://fundraising.co.uk/2021/07/02/first-uk-digital-benchmarks-study-goes-live/
- Published: 2021-07-02T09:15:03+01:00
- Author: Melanie May

**The first UK Digital Benchmarks Study goes live today (2 July 2021), with participants
receiving the findings ahead of the public launch, which takes place next Wednesday
7 July.**

Brought to the UK by [Rally](https://www.wearerally.co.uk/) and [M+R](https://www.mrss.com/),
55 UK charities shared details for the Study on all elements of their digital activity,
including their digital ad spends and returns, website performance, social media
activity and email results.

A pre-public launch look at the findings shows that despite an unpredictable year,
2020 saw a substantial growth in online revenue and email list size across charities
of all sizes and sectors.

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The findings are due to be presented by Rally and M+R in a public launch webinar
on 7 July at 4pm BST, which anyone can [register to attend](https://us06web.zoom.us/meeting/register/tZ0vfu6ppzIrHdTO2ffX-fse_5qkZhCpnCOP).

Paul de Gregorio, founder of Rally told UK Fundraising:

> “I am so excited to be able to share our learnings with the sector and truly believe
> they’ll
> drive the growth of digital and give charities the confidence to test 
> new opportunities.None of this would have been possible without the 55 charities
> who chose to take part inour first year and I’d like to thank them for their commitment
> and hard work gatheringthe data.”

The study has been running in the US for 14 years, with Rally and M+R announcing
last summer that they were bringing the Digital Benchmarks Study [to the UK](https://fundraising.co.uk/2020/08/06/mr-rally-bring-digital-benchmarks-study-to-uk/)
to enable charities here to work out how their digital programmes compare to others
and provide them with insight to help them plan for the future. [Back in November](https://fundraising.co.uk/2020/11/20/2021-digital-benchmarks-study-first-charities-announced/),
the two also announced the first twenty UK charities to be participating, which 
included Amnesty International UK, Breast Cancer Now, British Red Cross, Brooke,
Cancer Research UK.