# Deliveroo’s Alphabet Soup raises funds for Switchboard LGBT+

- Link: https://fundraising.co.uk/2021/07/01/deliveroos-alphabet-soup-raises-funds-for-switchboard-lgbt/
- Published: 2021-07-01T00:04:23+01:00
- Author: Howard Lake

**To mark the anniversary of the first ever Pride event food delivery company Deliveroo
has created an alphabet soup which is being sold to raise funds for Switchboard 
LGBT+.**

Deliveroo’s version of alphabet soup features only the letters **LGBTQQIAAP**, to
emphasise the broad spectrum of identities. The soup can features Switchboard LGBT
+ contact details to provide anyone in need a non-judgemental, non-directive helpline
offering advice, support, solidarity and friendship.

![Deliveroo soup can to mark Pride](https://wfay6x.infiniteuploads.cloud/2021/06/
DELIVEROO_SOUP_PRIDE_007-1024x683.jpg)

Cans cost £1

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## Deloveroo

The inclusive soup, part of Deliveroo’s _Deloveroo_ initiative, is available exclusively
from Deliveroo Editions across the UK in London, Manchester, Brighton, Leeds and
Cambridge. It went on sale on 28th June and will be available until 12th September
or until it is sold out. Each of the 1,000 limited edition cans costs £1.

![LGBT pasta shapes being held above a Deliveroo can of soup](https://wfay6x.infiniteuploads.
cloud/2021/06/DELIVEROO_SOUP_PRIDE_012-683x1024.jpg)

Inclusive letters

The limited edition artwork on the can was designed by Daniel Quasar, the artist
who reimagined the LGBTQ rainbow flag.

The alphabet soup is “best enjoyed with family and friends”, according to Deliveroo,
and has been launched to encourage conversation about identity and sexuality around
the dinner table. The soup is vegan and comes in a tomato and basil flavour with
alphabet pasta shapes and a sprinkle of colourful edible gems.

The charity, founded in 1974, recently reported a 42% rise in calls from transgender
and gender non-conforming people seeking support over the lockdown periods compared
to 2019.

 * ![A can of Deliveroo soup being held up](https://wfay6x.infiniteuploads.cloud/
   2021/06/DELIVEROO_SOUP_PRIDE_011-1024x683.jpg)
 * Souper idea
 * ![Three cans of Deliveroo soup on a purple and light blue background](https://
   wfay6x.infiniteuploads.cloud/2021/06/DELIVEROO_SOUP_PRIDE_004-1024x683.jpg)
 * Can-do fundraising

**Busi Sizani** (she/her), Global Head of Diversity & Inclusion at Deliveroo, described
the alphabet soup as “tasty but most importantly necessary soup that celebrates 
and increases awareness of the broad spectrum of identities”. She added that she
hoped “it encourages those who need support to reach out.” 

![Designer Daniel Quasar](https://wfay6x.infiniteuploads.cloud/2021/06/DANIEL-QUASAR-
1024x678.jpg)

Designer Daniel Quasar

Designer **Daniel Quasar** (they/xe) commented: “Discourse means conversation, conversation
means the potential to learn. Through my partnership with Deliveroo, I’m honoured
that my designs will be a spark for conversation around British dinner tables.”

## Other support from Deliveroo

Deliveroo is a gold level partner of Pride in London, which is held in September.

To help increase awareness of the issues facing the queer community, as well as 
offering advice, support and information, the company has also launched [**School for Allies**,](https://go.deliveroo.com/school-for-allies)
a website designed to raise awareness of issues surrounding gender and sexuality.
It was created by the company’s Pride Committee, which aims to protect and improve
the lives of LGBTQQIAAP Deliveroo employees and allies, wherever they are.

![Four cans of Deliveroo soup](https://wfay6x.infiniteuploads.cloud/2021/06/DELIVEROO_SOUP_PRIDE_006-
1024x683.jpg)

Andy who?

Deliveroo has also:

 * committed to continuing its work alongside Switchboard LGBT+ and Helsa Helps 
   as part of its ongoing commitment to “being an ally to communities”.

 * partnered with[ **Trans In The City**](https://deliveroo.workplace.com/groups/989431837869979/permalink/2298426243637192/)
   to celebrate Trans Awareness Week.
 * recently sponsored[ **DIVA Magazine**](https://www.lesbianvisibilityweek.com/)
   during[ **Lesbian Visibility Week**](https://deliveroo.workplace.com/groups/317349285263188/permalink/1465871530410952/),
   including a fireside chat with Masterchef Winner (2013) Natalie Coleman and Tonkotsu
   Founder Emma Reynolds.

 * hosted two seminars, in partnership with [**HELSA**](https://www.helsahelps.com/),
   for its employees with[ ](https://www.helsahelps.com/)an organisation specialising
   in LGBTQ+ mental health issues.