# Charities raised more than £50 million in London Marathon Events virtual offerings last year

- Link: https://fundraising.co.uk/2021/06/22/charities-raised-more-than-50m-in-london-marathon-events-virtual-offerings-last-year/
- Published: 2021-06-22T08:58:10+01:00
- Author: Melanie May

**Virtual events created by London Marathon Events in partnership with other mass
participation organisers raised more than £50 million for charities in 2020.**

London Marathon Events was only able to deliver [The Vitality Big Half](http://www.thebighalf.co.uk/)
on Sunday 1 March as originally planned before the pandemic hit and it had to postpone
or cancel the rest of its 2020 event calendar including the [Virgin Money London Marathon](http://www.virginmoneylondonmarathon.com/).

However, working with other mass participation organisers, [The 2.6 Challenge](https://www.twopointsixchallenge.co.uk/)
was created and delivered in just 22 days, beginning on Sunday 26 April 2020, the
date when the Virgin Money London Marathon should have taken place and raising £
11.2 million for nearly 4,000 charities.

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The Virgin Money London Marathon finally took place on Sunday 4 October, with the
elite races taking place on a closed-loop course in St James’s Park and 37,966 runners
across the UK and round the world running the 26.2 miles on the course of their 
choice. Participants raised £36.3 million.

Festival of cycling, [Prudential RideLondon](https://myridelondon.co.uk/), was also
re-imagined as a virtual event with riders raising more than £3 million for the 
charity of their choice on 15-16 August.

A further £1.2 million was raised by runners in The Vitality Big Half on Sunday 
1 March and the [virtual Vitality London 10,000](http://www.vitalitylondon10000.co.uk/)
during the October half term week.

Hugh Brasher, Event Director at London Marathon Events, said:

> “We would like to thank every single participant who took part in one of our virtual
> events and fundraised for the charity of their choice. Your desire to do something
> good at a time of such uncertainty and loss has been a huge inspiration to us 
> all.
>  
> “We all hope that we will see the return of the events we love later this year.
> We are working hard with our colleagues in the mass participation sports industry
> to bring back events and parkrun safely and we believe that the recent Reunion
> 5K at Kempton Park, which was part of the government’s Events Research Programme,
> was a major step towards that. Exercise and mass participation events across the
> UK are so important for the mental and physical health of the nation in addition
> to the millions raised for charities.”

Jo Barnett, Executive Director at [Virgin Money Giving](https://uk.virginmoneygiving.com/giving/)
said:

> “Whilst we’ve been hugely disappointed to see the delay or cancellation of so 
> many mass participation events over the last 15 months, the commitment and innovation
> shown by London Marathon Events, combined with the determination and hard work
> of charities and fundraisers, means that supporters have continued to undertake
> all sorts of virtual challenges in aid of the causes that are so important to 
> them. Since the start of the pandemic Virgin Money Giving has supported a more
> diverse range of events than we have ever seen in our 12 years. By tackling the
> challenge head on and pivoting with speed and dexterity LME, the charity sector
> and fundraisers have been nothing short of inspirational.”

 * **[40,000 to tackle traditional London Marathon route this Sunday](https://fundraising.co.uk/2021/09/28/40000-to-tackle-traditional-london-marathon-route-this-sunday/)**(
   28 September 2021)
 * **[Braille banners to offer support to London Marathon runners this Sunday](https://fundraising.co.uk/2022/09/30/braille-banners-to-offer-support-to-london-marathon-runners-this-sunday/)**(
   30 September 2022)
 * **[JustGiving kickstarts 2023 London Marathon fundraising with £15k donation](https://fundraising.co.uk/2022/10/26/justgiving-kickstarts-2023-london-marathon-fundraising-with-15k-donation/)**(
   26 October 2022)
