# Survey: how do hospices approach legacy marketing?

- Link: https://fundraising.co.uk/2021/05/12/survey-how-do-hospices-approach-legacy-marketing/
- Published: 2021-05-12T14:58:47+01:00
- Author: Howard Lake

**Legacy Futures and db associates are undertaking research into how hospices approach
legacies and legacy marketing. **

Previous research has indicated that hospices are falling behind other charities
in the healthcare sector in terms of the growth of legacy income, and that hospices’
investment in legacy marketing is lower than other charities.

This survey will compare the attitudes and perspectives of hospices to the wider
charitable sector, as revealed in the [Strengthening Charities’ Resilience with Legacies – Legacy Foresight](https://www.legacyforesight.co.uk/feature/strengthening-charities-resilience-with-legacies/)
report undertaken last year. Some of the headline findings from that report are 
that:

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 * The proportion of wills with a charitable bequest rose by **24%** in the last
   10 years
 * The number of wills with charitable bequests is forecast to grow by **23%** in
   the next decade
 * Legacy income is set to **double by 2050**
 * **1,600 **charities received a legacy for the first time in 2019
 * **65%** of respondents said that legacies are a top fundraising priority
 * **62%** are increasing their legacy marketing budget in the current year.

David Burland of db associates said:

“With predictions of legacy income continuing to increase in the next decade but
also much increased competition amongst charities, it is really important that hospices
carefully consider their strategies.”

Hospice fundraisers as well as senior directors and trustees are invited to [contribute their experiences and views](https://www.smartsurvey.co.uk/s/JTDO50/)
by 28 May 2021.

Photo by [Bret Kavanaugh](https://unsplash.com/@bretkavanaugh?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)
on [Unsplash](https://unsplash.com/s/photos/hospice?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

 * **[New & nearly new donations from brand partners raise over £1mn in a year for hospice](https://fundraising.co.uk/2022/08/22/new-nearly-new-donations-from-brand-partners-raise-over-1mn-in-a-year-for-hospice/)**(
   22 August 2022)
 * **[Retention & income improve for hospice sector but more challenges on horizon](https://fundraising.co.uk/2023/01/17/retention-income-improve-for-hospice-sector-but-more-challenges-on-horizon/)**(
   17 January 2023)
 * **[Sheffield hospice opens concept store to feel at home next to high street fashion brands](https://fundraising.co.uk/2023/09/05/sheffield-hospice-opens-concept-store-to-feel-at-home-next-to-high-street-fashion-brands/)**(
   5 September 2023)