# DPD & Asos partner in scheme to help customers donate unwanted clothing to charity

- Link: https://fundraising.co.uk/2021/04/23/dpd-asos-partner-in-scheme-to-help-customers-donate-unwanted-clothing-to-charity/
- Published: 2021-04-23T09:15:00+01:00
- Author: Melanie May

**Asos and DPD are partnering on a circular economy initiative to help customers
donate their unwanted clothes to charity.**

DPD’s [ReLove service](https://innovation.dpd.co.uk/relove) launched on 12 April–
the same day charity shops were able to reopen – and sees the delivery company collect
clothing donations from [Asos](https://www.asos.com/) customers and deliver them
free of charge to Scope, Marie Curie, British Heart Foundation, British Red Cross
or The Children’s Society.

The service is available through the Your DPD app, which currently has some 9 million
users, and allows Asos customers expecting a delivery to arrange for DPD to pick
up their clothing donation when they drop off the order. Customers book the pick
up through the app, and either choose which of the five charities they want to donate
their clothing to, or let the app decide. Donations can also be Gift Aided.

## Advertisement

 https://twitter.com/ASOS/status/1384885478512594947

Clothing donations must be packaged up, and DPD is encouraging people to reuse old
packaging to make the service greener.

In its first phase, ReLove is only available for ASOS customers expecting a DPD 
delivery, although during April UK DPD staff are also being encouraged to use it
to help kickstart the scheme.

In an announcement on the DPD site, Olly Craughan, its General Manager of Sustainability,
says:

> “ReLove is another way for us to help cut emissions, reduce waste and raise money
> for charities at the same time. It’s also great to team up with ASOS on another
> smart solution for their customers.”

Patrik Silén, the Chief Strategy Officer for ASOS also comments:

> “Our focus has always been on providing our customers with an outstanding retail
> experience, and a key element of that is giving them opportunities to shop with
> us more responsibly.
>  
> “We know that our customers are very active in donating their pre-loved clothing
> and that they see it as a great way of keeping products in use and out of landfill,
> so partnering with DPD on the ReLove initiative is a natural fit for us.”

 * **[New Envirofone scheme lets customers trade in devices & donate value to charity](https://fundraising.co.uk/2021/05/21/new-envirofone-scheme-lets-customers-trade-in-devices-donate-value-to-charity/)**(
   21 May 2021)
 * **[Noncompliance over waste rules sees firms pay almost £90K to good causes](https://fundraising.co.uk/2022/11/11/noncompliance-over-waste-rules-sees-firms-pay-almost-90k-to-good-causes/)**(
   11 November 2022)
 * **[Salvation Army launches campaign to encourage more clothes donations](https://fundraising.co.uk/2024/05/30/salvation-army-launches-campaign-to-encourage-instore-clothes-donations/)**(
   30 May 2024)