# Over 7 million in UK have donated to a Facebook Fundraiser

- Link: https://fundraising.co.uk/2021/03/23/over-7m-uk-donated-facebook-fundraiser/
- Published: 2021-03-23T13:30:53+00:00
- Author: Melanie May

**Over $5 billion dollars has been raised for non-profits and personal causes through
fundraisers on Facebook and Instagram over the last five years, with more than 7m
people in the UK giving to a Facebook Fundraiser since the feature’s launch here.**

 

According to [Facebook](https://www.facebook.com/), more than 85 million organisers
and donors globally have made a difference with Fundraisers.

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Since March 2020, [Refuge](https://www.refuge.org.uk/)’s National Domestic Abuse
Helpline for example has seen a record increase in calls and contacts from women,
their loved ones, and professionals in the sector. The increase in contacts peaked
during the first lockdown in April, but remained high all year, increasing again
during the November lockdown. Refuge has built a group of supporters on Facebook
who take on fundraising challenges, which raise funds to help continue to provide
their life saving and life changing services.

 

Refuge’s  Louise Firth commented:

>  “The impact of the pandemic on our fundraising could have been significant; however
> we pivoted into digital fundraising and Facebook was essential in our strategy
> to share stories of amazing survivors.  Refuge delivered four virtual challenges–
> from our 100 squats a day – to running a 100 miles in a month. We have used Facebook
> as an advertising space and have raised over £3 million to help us work towards
> our vision where domestic abuse and violence against women and girls is not tolerated.”

Facebook has also shared that in 2020, 67% of people who donated to fundraisers 
on its platforms in the UK were women.

 

Its top tips for a successful fundraiser are:

 * Make It Personal: Share your personal connection to the cause in the fundraiser
   description and let people know why it’s important to you.
 * Drive Action: Explain what you hope to accomplish and get specific on the impact
   donations will have. Attach your fundraiser to Live videos and stories to make
   it easy for people to give.
 * Make It Visual: Add a cover photo to capture attention and post images of how
   the funds are being used.
 * Say Thanks: As you receive donations, thank donors and encourage them to share
   the cause with their friends.