# Fashion initiative aims to reduce waste & support children’s education in India

- Link: https://fundraising.co.uk/2021/03/16/fashion-initiative-reduce-waste-support-childrens-education-india/
- Published: 2021-03-16T09:29:37+00:00
- Author: Melanie May

**Following its Lost Stock initiative, which raised £1.2m for garment workers in
Bangladesh, Mallzee launched a new venture.**

This time, [Mallzee](https://mallzee.com/) has partnered with [Pratham UK](http://www.pratham.org.uk)
in [‘This is Unfolded’](http://www.thisisunfolded.com).

The partnership aims to reduce waste in the fashion industry whilst helping educate
children in India. Shoppers can choose their ‘Edit’ by selecting three items from
the collection for £65 including shipping or picking ‘surprise’ to have the clothes
chosen for them; clothes are made to order in India before being shipped worldwide,
with items arriving 4-6 weeks later.

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> Your Unfolded Edit comes with the best receipt there is! Every purchase has a 
> positive impact on the world 🌍
> Make your next fashion fix a force for good.Shop
> here – [https://t.co/abd892aWlY](https://t.co/abd892aWlY) [#thisisunfolded](https://twitter.com/hashtag/thisisunfolded?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/vEenCu0UTj](https://t.co/vEenCu0UTj)
> — This is Unfolded (@thisisunfolded) [March 6, 2021](https://twitter.com/thisisunfolded/status/1368139293005385731?ref_src=twsrc%5Etfw)

 

Each purchase funds four months of education for a child in India using Pratham’s
Teaching at the Right Level methodology, which has been refined in partnership with
Nobel prize-winning economists Abhijit Banerjee, and Esther Duflo who have partnered
with Pratham for over 20 years. Further collections will be launched throughout 
the year.

> Got your eyes on the Jo dress? Us too 😍 
> Collection 01 is available for a limited
> time so don’t miss your chance to get the Jo in your wardrobe just in time for
> the spring/summer months 🌞Make up your Edit of 3 pieces for £65 here – [https://t.co/abd892aWlY](https://t.co/abd892aWlY)
> [#thisisunfolded](https://twitter.com/hashtag/thisisunfolded?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/APJEH5hP62](https://t.co/APJEH5hP62)
> — This is Unfolded (@thisisunfolded) [March 11, 2021](https://twitter.com/thisisunfolded/status/1370079323739291648?ref_src=twsrc%5Etfw)

Reducing waste is also at the core of This is Unfolded’s mission. By producing clothes
after an order has been placed This is Unfolded removes 30% of the waste that exists
in the current retail model.

And, made from the off-cuts from creating the pieces in each order, every Unfolded
Edit for Collection 01 will include a mask. Any material not used up in this process
gets sold to recyclers to be made into things like rugs, so nothing goes to landfill.

 

> Reducing waste is at the core of our mission. We’ve been looking at how to reduce
> waste even further through the production process & so here we have our very own
> Unfolded face masks! 
> Included with every Edit ordered from Collection 01.Shop
> here – [https://t.co/abd892aWlY](https://t.co/abd892aWlY) [pic.twitter.com/9nazMwZ1NP](https://t.co/9nazMwZ1NP)
> — This is Unfolded (@thisisunfolded) [March 10, 2021](https://twitter.com/thisisunfolded/status/1369734048587919364?ref_src=twsrc%5Etfw)

[Mallzee’s last initiative, ‘Lost Stock’](https://fundraising.co.uk/2020/08/03/lost-stock-announces-charity-clothing-swap-partners/),
raised £1.2m for garment workers in Bangladesh by selling mystery boxes of clothes
that other suppliers had reneged on purchasing at the start of the pandemic.

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