# 8 great corporate partnerships helping UK charities

- Link: https://fundraising.co.uk/2021/03/09/8-great-corporate-partnerships-helping-uk-charities/
- Published: 2021-03-09T09:39:17+00:00
- Author: Melanie May

**From KIND Snacks’s partnership with CALM, to Vodafone’s with Business2Schools,
here are eight ways companies have been helping good causes at the start of 2021.**

 

![Kind Snacks & CALM](https://wfay6x.infiniteuploads.cloud/2021/03/PinPep_KIND_DrAlex_002.
jpg)

## Advertisement

KIND Snacks & CALM

[KIND Snacks](https://www.kindsnacks.com/) has partnered with suicide prevention
charity, [Campaign Against Living Miserably](https://www.thecalmzone.net/) (CALM)
and is donating 5p from every pack sold in Tesco and WHSmith, who will also match
the donation, to the charity. As part of this partnership, in February, KIND Snacks
also worked with Dr Alex George to offer people the chance to send personalised 
billboard messages to loved ones across the country. The Driving Kindness campaign
saw vans hit the streets of London, Liverpool, and Manchester, with residents able
to submit messages to be sent on the digital van to their family and friends.

 

![Ellen_MacArthur_Cancer_Trust](https://wfay6x.infiniteuploads.cloud/2021/03/Ellen_MacArthur_Cancer_Trust_2019_128.
jpg)

#### Ellen MacArthur Cancer Trust & Musto

The [Ellen MacArthur Cancer Trust](https://www.ellenmacarthurcancertrust.org/) and
[Musto](https://www.musto.com/en_GB/home) will celebrate 20 years of support after
agreeing to extend their long-standing partnership to the end of 2025. Musto have
been the official clothing suppliers since the Trust was launched in 2003. Every
year Musto supplies young people, volunteers and skippers on the Trust’s trips with
essential sailing and sun-protective gear, including UPF 50 long-sleeved t-shirts,
caps, waterproofs and salopettes. Staff also fundraise for the Trust through things
like office bake sales and entering teams in challenge events, while Musto employees
have also joined Trust trips to experience first-hand the difference their support
makes.

 

![Theraposture](https://wfay6x.infiniteuploads.cloud/2021/03/THERA_MSsocietyJan21.
jpg)

#### Theraposture & MS Society

[Theraposture](https://theraposture.co.uk/), supplier of Rotoflex rotating beds,
adjustable beds, chairs, and care cots, has been selected by the [MS Society’s](https://www.mssociety.org.uk/)
trading company ‘MSS (Trading) Limited’ as an official Affinity Partner. From February
2021, the MS Society will be able to signpost people living with multiple sclerosis
to Theraposture products at reduced prices. Additionally, every sale will generate
a donation from Theraposture to the charity. Theraposture is the first and only 
product manufacturer to be appointed by the MS Society as an official Affinity Partner.
As well as discounted prices, every Theraposture client living with MS will benefit
from a full assessment of needs and wants, including a demonstration and chance 
to try solutions before purchase, a 14-day suitability guarantee and comprehensive
warranty.

 

> We are delighted to see these packs out in supermarkets, thank you for the photo
> 🙌 [https://t.co/gsquWKuvKJ](https://t.co/gsquWKuvKJ)
> — Family Fund (@FamilyFund) [February 19, 2021](https://twitter.com/FamilyFund/status/1362708741758541824?ref_src=twsrc%5Etfw)

#### McCain & Family Fund

[McCain](https://www.mccain.co.uk/) has announced a £1 million pledge over three
years to support [Family Fund’s](https://www.familyfund.org.uk/) goal to provide
150,000 grants and services per year to families raising disabled or seriously ill
children. The partnership comes as Family Fund reveal there has been a 37% rise 
in families raising disabled or seriously ill children seeking support during Covid-
19. The grants will enable the families to purchase essential items critical to 
easing the strain of their day-to-day lives, from kitchen appliances such as fridges
and ovens, to technology such as tablets and computers. The items will allow the
families to spend more time together, such as during mealtimes.

 

![Funko Pop](https://wfay6x.infiniteuploads.cloud/2021/03/Danny-and-Jasmine-Pallent-
video-still.jpg)

#### Pop Figures & Zoë’s Place Baby Hospice

Funko Pop Figures supplier [Pop Figures](https://www.popfigures.com/) has helped
father-daughter duo and avid Funko Pop Figure collectors, Danny (40) and Jasmine
Pallent (14) raise £23,000 for [Zoë’s Place Baby Hospice](https://www.zoes-place.org.uk/).
The pair have their own YouTube channel, DannyJaz, where they stream unboxings of
Funko Pop Figures. They have 5.58K followers and have built up an extensive collection
of rare and limited-edition figures and collections from across the globe, which
has taken over a whole room in their home. Danny & Jasmine contacted supplier Pop
Figures last September to see if they could purchase products at a reduced price
to raise some funds for the charity. The company decided to donate 500 boxes of 
Funko Pop Figures instead, and to double what Danny and Jasmine raised. The figures
were then sold within the space of a week, raising over £7,000 alone.

 

![Help a Child](https://wfay6x.infiniteuploads.cloud/2021/03/help-a-child-to-learn-
18026-1.png)

#### Unity Trust Bank & National Education Union

Specialist commercial lender, [Unity Trust Bank](https://www.unity.co.uk/) has pledged
its support for the [National Education Union’s ](https://neu.org.uk/)_Help a Child
to Learn_ campaign, providing access to basic learning resources for school children
who are living in poverty. Research by the NEU found that, during lockdown, an overwhelming
number of pupils had limited or no access to essential materials when learning from
home. Some students had reportedly been using sheets of toilet paper or flyers to
do their work on, as they didn’t have alternative resources to use at home. Unity’s
£5,000 donation will help up to 10 schools access ongoing support for their most
disadvantaged students.

 

https://twitter.com/UKScouting/status/1353794661975003136

 

#### Zoom & The Scout Association

[Zoom Video Communications, Inc](https://zoom.us/). and [The Scout Association](https://www.scouts.org.uk/)
have partnered to tackle child loneliness in the UK. As a result of the partnership,
The Scout Association has provided virtual experiences for 475,000 young people 
aged 6 – 25 years. Supported by 163,000 adult volunteers, the organisation has facilitated
and enabled opportunities to develop the fundamental skills needed for school, university,
job interviews, and later life. The Scouts worked with Zoom to ensure they created
materials to show how to connect safely as well as how to take full advantage of
the platform to make meetings both fun and interactive. This included using digital
whiteboards and breakout rooms. Since March 2020 The Scout Association has clocked
up 135 million Zoom minutes as part of 300,000 different programme sessions and 
support meetings.

 

![Vodafone](https://wfay6x.infiniteuploads.cloud/2021/03/Vodafone_020.jpg)

#### Vodafone & Business2Schools

[Vodafone](https://www.vodafone.co.uk/) announced it is donating 10,000 dongle devices
to [Business2Schools](https://www.business2schools.com/schools), which will distribute
them to schools in England, Northern Ireland, Scotland and Wales. Heads can give
them to children who still lack the connectivity they need to access online learning
and catch-up classes. Vodafone also announced it has made a £200,000 donation to
the Raspberry Pi Foundation’s ‘Learn at Home’ campaign. This donation will enable
it to distribute 500 computer kits to disadvantaged young people and provide specialist
training to youth workers so they can teach digital and coding skills.

 

Main image: Vodafone & Business2Schools