# Comic Relief challenges families to hunt down supervillain in digital campaign for Red Nose Day

- Link: https://fundraising.co.uk/2021/02/16/comic-relief-challenges-families-hunt-down-supervillain-digital-campaign-red-nose-day/
- Published: 2021-02-16T11:04:37+00:00
- Author: Melanie May

**Comic Relief has launched a digital, family focused fundraising campaign for #
RedNoseDay 2021.**

 

Unleash The Laughter has been created by [Comic Relief](http://www.comicrelief.com)
and creative agency [GOOD](http://www.goodagency.co.uk), and is an international
hunt for evil supervillain Doomy McGloomy, who has run off with the nation’s laughter.

## Advertisement

 

The campaign features a series of short interactive films, each with an individual
mission that requires children and parents to embark on a quest for clues and Unleash
The Laughter from Doomy McGloomy before it’s too late.

 

The missions take families on a journey across the world, from fiery volcanoes to
icy Antarctica, challenging them to unearth hieroglyphics and crack ancient riddles
from the comfort of their homes, with the option of making a donation to Red Nose
Day.

 

There are five digital challenges in total: Escape The Volcano, Shatter The Magic
Jar, Break The Ice, Crack The Hieroglyphics and Limbo The Lasers, which are available
as part of the Red Nose Day 2021 [Funny Is Power campaign](https://www.comicrelief.com/rednoseday/fundraise/family-challenge/).

 

The campaign has launched at the beginning of February half term to entertain children
and adults alike. The concept was born as part of a 5-day digital sprint process
between GOOD and Comic Relief, held during the pandemic to find new ways of reaching
traditional community fundraising audiences.

 

Creative collaboration for the films was completed in partnership with VINCE Productions
led by Director Jake Wynne, who together were responsible for the castings, filming
and post-production of the campaign.

 

Andy Powell, Creative Director at GOOD said:

 

> “Pivoting the strategy to digital enabled us to hunt down Doomy McGloomy around
> the world, providing much-needed silliness for families over the half term holiday
> in a quest to protect the nation’s laughter. We’re delighted to share this rescue
> mission with the world whilst raising money for such an important charity as part
> of their Red Nose Day 2021 Campaign.”