# Charity Intentions to create ‘living community’ around legacy fundraising

- Link: https://fundraising.co.uk/2021/02/15/charity-intentions-to-create-living-community-around-legacy-fundraising/
- Published: 2021-02-15T07:45:25+00:00
- Author: Howard Lake

**Charity Intentions is a new fundraising tool designed to support charitable giving.
Launching today, it aims to create “a living community around legacy fundraising,
for both charities and their supporters.”**

 

Built by Minted Box, Charity Intentions aims to celebrate the impact of gifts in
wills in a visual way. It features a personalised showreel for each charity and 
a visual representation of supporters. It also enables fundraisers to gather insight
into the reasons why legacy givers care, both with the aim of informing ongoing 
stewardship and inspiring more fundraising.

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It tackles one of the challenges of legacy fundraising by enabling charities to 
say thank you to their future legators, as well as offering additional opportunities
to give. At the same time can help fundraisers predict legacy income and see how
effective their legacy messages are.

 

 

 

![Charity Intentions - sample screen](https://wfay6x.infiniteuploads.cloud/2021/
02/Charity-Intentions-desktop-1024x576.jpg)

_Sample Charity Intentions dashboard_

 

 

 

Iain Bell, Managing Director of Minted Box said: “We have worked with many charities
already with our [Ema Giving](http://emagiving.com) digital fundraising products.
After learning the UK legacy market was valued at 2.2 billion last year, we were
astonished to hear over half of the gifts in wills charities receive are from supporters
who are unknown to them.

 

“By creating a community around future gifts, [Charity Intentions](http://www.charityintentions.com)
allows charities to connect with and thank their supporters now, as well as having
an idea of future income. Instead of operating in the dark, Charity Intentions shines
a light on legacy gifts, celebrates and normalises this type of giving.”

 

Minted Box say that the platform is fully GDPR and PECR compliant.

 

It also lets charities upload details of legacies pledged offline. Charities can
have an unlimited number of admin users.

 

 

 

## WATCH: Clare Sweeney and Sarah Commans on Charity Intentions

 

Fundraising consultant Clare Sweeney and Sarah Commans, designer and account executive
at Minted Box, spoke with UK Fundraising’s Howard Lake about Charity Intentions.