# Pandemic sees 60% more people dependent on charity donations

- Link: https://fundraising.co.uk/2021/02/11/pandemic-sees-60-more-people-dependent-on-charity-donations/
- Published: 2021-02-11T09:09:07+00:00
- Author: Melanie May

**Figures from In Kind Direct show 60% more people to now be dependent on charity
donations, due to the impact of the pandemic.**

 

[In Kind Direct](https://www.inkinddirect.org/) distributes consumer goods donated
by companies including P&G, Unilever UK, and Kimberly-Clark to UK charitable organisations
working in the UK and overseas, connecting companies and products to thousands of
charities, community groups, food banks and schools.

## Advertisement

 

It has revealed that:

 

 ◦  Since the summer, charities, community groups, food banks, and schools have 
   been supporting 60% more people to access essentials every week.
 ◦ Toiletries, cleaning and hygiene products are most needed.
 ◦ Technology solutions, learning and office supplies, and books, toys and games
   are also increasingly needed to support families.
 ◦ Nearly all (97%) have seen the continued need for technology products due to 
   the demands of homeschooling and working from home. 
 ◦ Its network of thousands of charitable organisations have reported an 84% continued
   and increasing demand for their services that will deliver a continuous supply
   of family essentials around the UK.
 ◦ Support from In Kind Direct has helped community partners** **double their reach
   in times of incomparable crisis, collectively making a difference to 174,000 
   people each week.
 ◦ So far this winter In Kind Direct has worked with 2,052 charities, and at the
   service’s peak over Christmas 2020, supported 220,000 people each week.

 

 

Today, 11 February, In Kind Direct is launching the #commUNITY campaign, to raise
awareness of the issue and to encourage more businesses to [come on board and donate products](https://www.inkinddirect.org/donate-goods/)
to help families in need across the UK.

 

 

 

https://twitter.com/InKindDirect/status/1356920571800547329

 

Rosanne Gray, CEO In Kind Direct said: 

 

>  “All our donors make a real difference giving UK families access to everyday 
> essentials and making sure no one gets left behind. With 1 in 5 in the UK currently
> living in poverty*, it’s never been more needed. These products are not just important
> parts of everyday life; they’re vital anchors of ‘normality’ and create a sense
> of value and self-worth. Cleanliness, food and children’s toys are the cornerstones
> of the family unit, and without them we see serious damage done to confidence,
> self-esteem and overall mental health. We want to connect more companies with 
> more communities to distribute more of life’s essentials to where they’re needed.”

 

 

 

* Joseph Rowntree Foundation

 * **[Churches invited to apply for laptops & tablets to help communities with home learning](https://fundraising.co.uk/2021/03/01/churches-invited-apply-laptops-tablets-communities-home-learning/)**(
   1 March 2021)
 * **[InPost & Shelter team up to offer lockers as a 24/7 donation point](https://fundraising.co.uk/2021/11/29/inpost-shelter-team-up-to-offer-lockers-as-a-24-7-donation-point/)**(
   29 November 2021)
 * **[Charitable organisations urged to sign up for In Kind Direct support](https://fundraising.co.uk/2022/09/29/charitable-organisations-urged-to-sign-up-for-in-kind-direct-support/)**(
   29 September 2022)