# Two self-denial fundraising campaigns

- Link: https://fundraising.co.uk/2021/02/03/10-self-denial-fundraising-campaigns/
- Published: 2021-02-03T15:48:00+00:00
- Author: Howard Lake

**The spirit of going without something in aid of a good cause is alive and well
in the UK. Some charities like The Salvation Army specifically refer to self-denial
in their fundraising, while others simply capitalise on the idea.**

Although there are seasonal times at which charities can tie in with notions of 
[self-denial](https://fundraising.co.uk/tag/self-denial/), most notably during Lent
and after New Year, in fact self-denial fundraising campaigns can run successfully
at any time of the year.

See also [Charities that use Lent to fundraise](https://fundraising.co.uk/2015/02/20/fundraising-lent/).

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Here is a selection:

1. Salvation Army’s Self Denial Week

2. Unicef’s Live Below the Line
One billion children live below the poverty line
and have to live on less than £1 a day. Unicef’s annual campaign invites people 
to put themselves in this position and to try to [Live Below the Line](https://www.youtube.com/watch?v=WBvQ125sMsY)
on £1 of food for five days.The money raised is used by Unicef “to help keep a child
safe from hunger”.